L'Oréal Gains Edge on Striking Distance Voice Search Queries
Carlos Spallarossa gets an early start on ranking for striking distance voice search queries using Content Recommendations
Should you be developing an SEO strategy for voice search?
L'Oréal Positions Itself for Integrated Search
Carlos Spallarossa of L'Oréal uses Keyword Grouping to maximize search coverage between SEO and paid search
Loreal Testimonial Video 3
L'Oréal Uses BrightEdge to Plan for Mobile-First Strategy
Carlos Spallarossa uses ContentIQ top prepare L'Oréal assets for new mobile-first strategy
Loreal Testimonial Video 2
L'Oréal Optimizes Content for Seasonal Traffic Trends
Carlos Spallarossa uses BrightEdge platform to track SEO fluctuations on high-value keywords and landing pages
Loreal Testimonial Video 1
Thank you for your interest in BrightEdge's report: 65% of all Trackable Website Traffic Comes From Search
Download your resource now by clicking the button below. For your convenience, we've also emailed you a link where you can download this resource anytime. For more information, please visit our resource center or schedule a demo.
Share this asset with your network
Share by email | Share on LinkedIn | Share on Facebook | Share on Twitter
People who downloaded this white paper also downloaded:
- Take a Fun SEO Quiz
Test how good you are in SEO in just 2 minutes
- Latest Google SERP Layout Changes
How Google's new 4 ads on top will impact your organic traffic
- New Era of Content
Learn how to create content that measurably performs
Thank You - Search is Still the Largest Channel
Thank you for your interest in BrightEdge's report: 2017: Organic Search Is Still the Largest Channel
Download your resource now by clicking the button below. For your convenience, we've also emailed you a link where you can download this resource anytime. For more information, please visit our resource center or schedule a demo.
Share this asset with your network
Share by email | Share on LinkedIn | Share on Facebook | Share on Twitter
People who downloaded this white paper also downloaded:
- Take a Fun SEO Quiz
Test how good you are in SEO in just 2 minutes
- Latest Google SERP Layout Changes
How Google's new 4 ads on top will impact your organic traffic
- New Era of Content
Learn how to create content that measurably performs
Thank You - Search is Still the Largest Channel
Organic Search Is Still the Largest Channel
Over 50% of trackable traffic on average still comes from organic search
2017: Organic Search Is Still the Largest Channel
51% of traffic on average still comes from organic search
In 2014, BrightEdge published research that showed that 51% of channel traffic came from organic search and that it was far and away the largest channel. In the intervening years there were significant search algorithm changes that dramatically altered the layout and ranking of the search engine results pages and saw an increase in the space taken by Local, Videos, Images, Ads, and Quick Answers.
In 2018 we again analyzed a large set of domains and found that, despite all the changes in SERP layout and algorithms, 50.1% of traffic on average still comes from organic search.
What this means for marketers is that organic search is large and its dominant position is durable over time, making it critical for SEOs and marketers to secure the resources needed to maintain, defend, and expand SEO results.
Download this report now.
Organic Search Is Still the Largest Channel
Verifi Sees Rise in Longtail Keywords & 37% Growth in Organic Traffic
Jane Phelps of Know Agency helped client Verifi increase organic traffic by 37% in less than 1 year
658%
increase in footprint
88%
increase in ranked keywords
Verifi Doubles Indexed Keywords in Longtail and Drives 37% Increase in Organic Traffic
Jane Phelps of Know Agency helped client Verifi increase organic traffic by 37% in less than 1 year
THE PROBLEM
Verifi is a financial and ecommerce software solution for companies to help alleviate credit card chargebacks. While this is a profitable financial business, the variety and breadth of high-volume keywords are somewhat slim. When Know Agency started managing the account, the chosen keywords were too broad and did not provide any value to the client. Phelps also discovered that the majority of pages on the site had thin, underdeveloped content.
THE SOLUTION
CEO Jane Phelps and Know started by using Data Cube to analyze competitors and discover which keywords would be more targeted to Verifi's customer base. Using the longtail keyword feature, they identified hundreds of attractive keywords to go after and then defined a content augmentation program.
Once they were confident about the new keyword plan, they mapped some of the keywords to existing pages in Keyword Reporting, created new content pages, and tracked all of them in groups in Page Reporting. They also utilized the new BrightEdge Ignite analysis to uncover other keywords that were missed but were an opportunity for optimization.
Finally, they worked with Verifi to present topics in a knowledge base format, similar to what their competitors were doing, to further provide quick answers for potential new customers.
THE RESULTS
The Data Cube score, a measure of search footprint and potential, increased from 413 to 3,130. Keywords almost doubled as well from 689 to 1,298. Organic search traffic increased 37% in less than 1 year.
Competitive analysis using BrightEdge is a valuable resource for high-volume search terms to target for optimization.
Verifi Case Study
Ran Van Riper
Chief Customer Officer
Ran is SVP of Customer Success for BrightEdge. In this role, he leads a worldwide team that has been recognized as one of the most innovative companies in customer success by Gainsight. Ran and the Customer Success team are passionate about partnering with BrightEdge customers to help establish, optimize, and transform their digital marketing. Before joining BrightEdge, Ran served as VP of Global Services at Tealeaf, SVP of Global Services at GoodData, and Chief Customer Officer at Moxie, among other achievements.
Ran holds an MA from Harvard University and a BA from Brown University.
Connect