3 ways to ensure your marketing technology stacks up
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. MarTech Today Columnist Jim Yu has some advice to guide your tool selection.
If you've been in SEO and content marketing for a while there's a good chance that this term evokes certain kinds of images and emotions for you. Some of them might not have the most positive connotations to put it mildly. There are SEOs out there with memories of doing intensive recovery work to bounce back from rank drops or manual penalties associated with major Google algorithm updates.
The SEO press likes the stimulation and galvanization of algorithm updates. If your site does not have spammy backlinks, thin content, no mobile solution, too many monetization pop-ups then the algorithm updates were probably less of an issue for you and you probably were not subjected to fire drill reactions after falling in rankings.
The fire drills are, however, counterintuitive and are indicative of a poor understanding of where quality white hat SEO and content marketing have progressed in the contemporary SEO era. As an industry, SEO and content marketing are well past the age of "chasing the algorithm," and are now far more focused on connecting with and engaging target audiences.
To help address this issue we published a new BrightEdge Point-of-View paper that answers the question of whether you should worry about algorithm updates. In the article we cover the following subjects:
How updates from Google and other search engines are moving SEO into to a 1-to-1 relationship with user experience
How SEO best practices and techniques have become more transparent and well documented over time
Why SEO and content professionals who adhere to best practices for SEO and content development needn't fear the algo update anymore
Do you have the right resources to pull off your next site migration?
Site Migration Best Practices
Do you have the right resources to pull off your next site migration?
Now available on-demand!
Site migrations are one of the riskiest initiatives for any company in terms of SEO. However, if executed well, site migration can pay dividends. In this webinar, you’ll hear from BrightEdge Customer Success and Product Marketing leaders on site migration best practices.
Specifically, you will learn:
Best practices for any domain migration
The 5 steps to ensure a safe migration
How to leverage BrightEdge reporting and Content IQ to analyze and track each step of your migration
Where to find additional resources
How to measure success and show the return on investment for your organization
Register now for the on-demand version.
Speakers
Carolyn Bao
Senior Director, Product Marketing
BrightEdge
BrightEdge invites you to join our community for an evening of food, drink, and in-depth discussions on the key trends that are driving the SEO, digital marketing, and content marketing industries today.
The BrightEdge user groups are an intimate, client-led event where our customers have the opportunity to meet other local platform users, content markerters, and executives and share their experiences using the BrightEdge platform, research, case studies, SEO opportunities, challenges, and search and content marketing best practices across a wide variety of different industries and verticals.
Next event dates are: Minneapolis 11/7 6 PM at Graco, Chicago 11/9 6 PM at 233 N. Michigan, SF Bay Area 11/15, NY 12/6 in midtown, Boston 1/17 at BCG, Atlanta 1/18 at 360i, 1/23 in Milwaukee 6 PM at Harley-Davidson, 1/24 in Seattle 6 PM downtown. Phoenix, Philadelphia, Cleveland, Denver, and Vancouver user groups are in development.
We can establish a user group in your market. It will speed things along if in addition to expressing interest in getting one started, you volunteer to be the moderator initially. The moderator sets the agenda, runs most of the meeting, and coordinates with BrightEdge on where the meeting will be held. As a participant, please propose questions, topics, or material to present.
Watch the sizzler reel from multiple recent BrightEdge user groups below. Sign up on the right to receive information on the next meeting in your area.
Carolyn Bao
Dov Markowitz