L'Oréal Uses BrightEdge to Plan for Mobile-First Strategy Carlos Spallarossa uses ContentIQ and Opportunity Forecasting to prepare L'Oréal assets for new mobile-first strategy Related Videos: • Share Facebook Keynote: Direct Path to Growth, Driving Sales with the Facebook Family of Apps and Services • BE301 - Digital Marketing Maturity Model - Brad Weitz • Share Google Keynote: Search Intent, Content & the Mobile Customer Experience