Are You Ready for the Voice Search Tidal Wave? POV
Should you be developing an SEO strategy for voice search?
Voice search is expected to reach a meaningful share of queries by 2020 according to Comscore, so it could be as large a growth factor in search as mobile was between 2012 and 2017. Voice is riding on the explosion of mobile, smartphones, digital assistants on devices and on PCs, and smartwatches. Juniper predicts combined digital assistant prevalence to grow 255% to 5.5 billion by 2021.
The importance of pursuing a voice search strategy is clear. This point-of-view piece by BrightEdge details the data supporting this, and the "Position 0" future of SEO.
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