Organic search is 51% of online traffic -- the need to capitalize on this channel is clear. Despite that most organizations continue to underinvest in Organic relative to other channels. It's not uncommon to see companies invest less than 5% of marketing budget to Organic. Moving forward, reversing this trend will be a priority of strategic-level importance.
Join Mark Mitchell of BrightEdge in a detailed guide to planning your SEO activity for 2018, which will include reflecting on your SEO performance from 2017, assessing your existing resources, planning new search technologies coming down the line in 2018, and more.