What this session covers:
The changing nature of the SERPs signifies how search is becoming an omnipresent channel that guides consumers to make better informed decisions through engaging experiences. Voice search is opening new ways to engage with brands in conversational mode and provide the ultimate quick answer. Video search in itself is huge with YouTube being the second-largest search engine in the world. Together voice and video search can be formidable SEO allies.
In this session learn how to take voice and video search to the next level:
Featured Speakers:
If you have any questions about the presentation, please contact your BrightEdge Customer Success Manager directly, or contact BrightEdge Customer Support.
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<h2>Share19 Session:</h2>
<h2>SEO for Commerce</h2>
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Thank you for attending Share19 and for your interest in the presentation slides from the session Category & Conversion: SEO for Commerce.
What this presentation covers:
As search evolves it is becoming more fragmented as marketers look to niche vertical search engines where industry-specific consumers are active and can be more transactional in nature. For example, in 2019, over half of U.S. Internet users start their product searches on Amazon. For commerce marketers, it is imperative for brands to have specific and detailed strategies focused on the understanding of niche audiences and demand, internal website architecture, and subsequent conversion.
In this session learn how to optimize for commerce and radically improve conversions:
Featured Speaker:
If you have any questions about the presentation, please contact your BrightEdge Customer Success Manager directly, or contact BrightEdge Customer Support.
Transcript of Tennant's SEO Customer Story
I chose BrightEdge for Tennant because it fulfills the requirements we need to be successful with our SEO program.
I am on AEM for my SEO platform, and there's an integration into BrightEdge. There again it can be more efficient with my operations.
Right now I have a team of three, but I also have global partners that are dotted line to me, solely focused on SEO. I actually just hired one person who will be totally dedicated to the organic channel.
Some of the business value that I get from the SEO tactics that we're doing is creating awareness and discoverability and the authority for the Tennant brand. One of my favorite components of BrightEdge is the dashboard StoryBuilder to really showcase the value that my team adds to the organization. BrightEdge is invaluable to my role, and it really helps to kickstart and amplify my content and SEO strategy.
We do international SEO and really having BrightEdge is going to enable me to scale and be efficient with my operations. Some of my other goals to finish the year is really to increase organic channel by at least 3% to 4% year-over-year.
I really value my relationship with my CS managers. I've used BrightEdge at three different companies and it's some of the strongest partnerships and networking groups that I have. And that goes from the CS manager to some of the local user groups or people that I continue to meet through using BrightEdge.
Transcript of CION Investment's SEO Customer Story:
We are always optimizing pages on our website and making sure that it's very user friendly. Our marketing team is pretty much involved; there's one person on our operations team who sometimes plays a role. And then we outsource the dev team which also plays a role.
I found Recommendations really useful either keyword groups or pages and understanding what we can adjust based on of what our goal is. I found that really interesting and insightful.
We have a few main keyword groups that we use. But understanding how we can differentiate different articles and pieces of content within those keyword groups so that they're not almost competing against each other is valuable.
We are using a local strategy in terms of territories, more so for the sales team, to enable them when they're doing individual emails or communications to understand what these people respond to. But local SEO could potentially be something we use, you know, in terms of marketing strategy in the future.
BrightEdge has really been able to guide us in terms of data or on a weekly basis what we can look into--just little things to optimize our site better. That's really helped guide us in that sense. We kind of have a home base to come back to and understand.
BrightEdge lets us perform better organically. What are these little things we can do? The way BrightEdge helps a lot with that keyword research is huge, something we need to be tapping into a lot more I think because of compliance reasons because of the nature of the financial industry, we can't sell product.
We can really guide people straight to our product page. In order for them to get there they have to be interested in where they land. And be able to stay on the page and continue browsing pages enough to get to that product page. It's really important to make sure that the content that they're getting is what they want to read.
Organically, the main driver is educational pieces, also thought leadership. Educational pieces to kind of pull them in and just understand who we are as a brand. They may bring up to their financial advisor that they're interested in alternatives, or even better Cion.