Astute Elevates SEO with BrightEdge and Values Thought Leadership
Discusses thought leadership content, Share conference, elevate the SEO community, expertise of service, Professional Services, and renewal.
Maxim Drives 30% Increase in Organic Traffic
Maxim uses BrightEdge to leverage a team of one and elevate SEO. Focuses on ease of use, Recommendations, Story Builder, industry content, thought leadership, and service.
Citrix Elevates SEO Results and Builds Buy-In
Jaime Stauffer focuses on onboarding, alignment, Story Builder, Data Cube, why they chose BrightEdge, the service and success
VMWare Makes BrightEdge Part of Marketing Infrastucture
VMWare digital manager Cindy Phan explains how SEO fits into their multi-channel infrastructure to address the buyer’s journey. Focuses on Share of Voice, BrightEdge service, and how BrightEdge makes her team more efficient
S101: Algorithmic Change and Response - Nik Rajpal
15 Ways to Lose Your SEO Rankings
Nik Rajpal
VP of Marketing Sciences
Exclusive
Nik Rajpal is the Vice President of Marketing Services for Exclusive and he covered 15 ways that brands can lose SEO rankings. The number one way was to not use BrightEdge when choosing target keywords for Amazon. He also touched upon topics like duplicate content, page authority, and keyword diversity.
S101: Algorithmic Change and Response - Ryan Sullivan
The Future of Optimization, Voice, and Machine Learning
Ryan Sullivan
SVP, Performance Services
Performics
Ryan Sullivan is the Senior Vice President of Performance Services for Performics. He spoke about the rise of voice and visual search as well as shifting search behaviors. He believes the key is to use schema; maintain a balance between utility, transactional, and informational content; optimize for search engines; provide contextual aids about where your content is relevant; and use product feeds syndication.
S102: Advanced Mobile Optimization - Binti Pawa
Accelerated Mobile Pages – Are you AMPlified?
Binti Pawa
Head of SEO, Director Food, Lifestyle & Luxury (FLL)
Time Inc
Binti Pawa, the Head of SEO, FLL Group for Time Inc, spoke about the importance of load time and using AMP pages to maintain engagement with users. She touched upon Time’s own experience with the endeavor and the successes they have seen.
S103: Data Sources and Data Sets - Adam Singer
Taking Your Analytics Practice to The Next Level – What’s New With GA
Adam Singer
Analytics Advocate, Google Analytics
Google
Adam Singer, an analytics advocate from Google Analytics, spoke about the importance of using data in marketing and how Google Analytics is working to help marketers. This help includes setting up a public demo account, a Data Studio for data visualization, and Analytics Academy – where people can take courses for continuing education in analytics.
S104: Technical Site Configuration - Austin Kane
Don’t Underestimate the Power of Technical SEO
Austin Kane
Sr. Manager of Search Marketing
John Wiley & Sons, Inc.
Austin Kane, Senior Manager of Search Marketing at John Wiley & Sons, spoke about the importance of valuing technical SEO. He explained that brands also need to have a proactive mindset, not just a reactive one. This means they should pay attention to strategies that can help them grow, rather than just trying to fix problems as they appear.
S104: Technical Site Configuration - Jacqueline Urick
How to Win Devs and Influence Sprints
Jacqueline Urick
Head of SEO (SEO Manager)
The Pampered Chef
Jacqueline Urick, Head of SEO for Pampered Chef, reminded us all that the developers on our teams are people, too! Improving communication can go a long way in helping everyone work together, as well as understanding the goals and pressing concerns of the different groups. Dashboards in particular can be helpful to show progress on SEO projects and to help developers understand your needs.
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