THE PROBLEM

Schneider Electric is the global leader in energy management and automation, operating in over 100 countries with over 170,000 employees and selling BtoB and BtoC. They already have over 500 registered users of the BrightEdge platform. Fisher’s goal is to permeate SEO and content performance into every aspect of website ownership, development, and content creation, and to make SEO experts out of everyone who touches the site.

THE SOLUTION

“The transformation that I’m really trying to bring about is that today marketers are data scientists. If you’re not running your process by the numbers, it may not be an issue now, but you run the risk of being eclipsed by your competitors who are. One of the ways that we’re trying to run the business by the numbers is by making the numbers more easily available. We’ve worked closely with the analytics team to integrate everything into BrightEdge. We use dashboard features to automatically deliver this data in a really consumable format at regular intervals, which takes the pressure off a person to make reports and gives the task to BrightEdge to do it best.” See David's video.

THE RESULTS

“BrightEdge helps us in globalizing and standardizing our approach to SEO so we have standard topics and standard keywords groups that each country and language can leverage, which makes sure that there are no content gaps or misses as we globalize and localize our SEO approach. In our first six months with the BrightEdge platform we had 500 users logging in regularly to check their statistics. We also underwent a massive web migration to an entirely new platform, entirely new design, and entirely new brand. We used BrightEdge professional services to help us with that migration and as a result we’ve seen an increase in organic traffic each month since then.”

BrightEdge has really helped me elevate the SEO program at Schneider Electric to generate not just adoption but excitement.

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THE PROBLEM

Noble Studios needed a consistent and efficient means to drive organic search results across its agency client base. They started using BrightEdge approximately three years ago as they started growing their search and specifically their SEO practice. They have found BrightEdge indispensable in centralizing that effort and standardizing the process and see results across the client base consistently improving. “We attribute that success a great deal to the partnership with have with BrightEdge,” said Noble Studios’ CMO Michael Thomas.

THE SOLUTION

“We follow a methodology that has included BrightEdge across every step of the process from competitive research to establishing goals. And I think what BrightEdge does better than any platform that we’ve used to date is the ability to customize reporting and customize results. BrightEdge ran some results for us and indicated that our company uses the Data Cube about 1,000 times per day on behalf of the clients that we represent. It’s a great stat. It shows that it’s become engrained in our culture.” “The BrightEdge platform is constantly innovating. I think listening to customers about what tools they need allows you to do that. And it’s very clear that BrightEdge listens to their customers and anticipates where they’re going, not just providing what they’re asking for.” See Michael's video.

THE RESULTS

“BrightEdge is the reason that Noble Studios is having a great success for our clients in organic search. We saw that across the board our clients had a 40% year-over-year increase in organic traffic on the BrightEdge platform. They love those results."

And ultimately it is about performance. The C-suite is incredibly busy and so if you can’t succinctly tell your story it’s probably not going to be heard.

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THE PROBLEM

WellBiz Brands manages three separate franchise entities: Fitness Together, Elements Therapeutic Massage, and Fit 36, with a total of over 400 locations in 36 states. The parent company looks to provide marketing and guidance to support the growth and revenue of its franchisees.

Yuthas’ challenge was to customize reporting and search engine optimization recommendations to each location or website within a brand in unique markets. She wanted each franchise owner to receive custom reports highlighting SEO successes and opportunities at a brand level as well as an individual studio level. She also wanted to give them the ability to improve the SEO on studio microsites and track results.

See Danielle's Share video.

THE SOLUTION

Yuthas took the following approach:

1. Create a dashboard for each location
2. Create a location-filtered Data Cube report for each location
3. Map each location to the local Google search engine in BrightEdge
4. Create local Share of Voice reports for each location
5. Add keyword tracking progress reports for each location
6. Train and enable each franchise representative to use the reports

THE RESULTS

Individual franchises saw dramatic improvement on targeted keywords and started appearing in the first page of the search results. Many locations achieved highly visible Local 3-Pack results for key terms, increased site traffic, store traffic, and revenue.

Educating the franchisees on SEO was a huge challenge. I made training videos on how to use the reports. BrightEdge shows the business value of impacting the Google search results.

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THE PROBLEM

The Network Inc., now a Navex Global Company, is the leader in providing integrated governance, risk, and compliance (GRC) solutions that help organizations mitigate risk, achieve compliance, and, ultimately, create better, more ethical workplaces. The Network was competing with larger, better-funded providers and needed to be smart and efficient with their content to generate organic search results.

THE SOLUTION

Adolphsen approached the problem with a competitive content assessment to identify new content ideas, content gaps, the best content types, content mix, and what was working best for competitors. She did the content assessment by running a competitor content audit, creating a competitor dashboard in BrightEdge, and, most importantly, performing a keyword audit of competitors. “This is something our fantastic customer success reps at BrightEdge did for us.” Adolphsen said. She recommends selecting 3 content ideas you could add to your content calendar for the coming quarter to get started.

THE RESULTS

The thorough competitor content analysis paid off as Adolphsen, despite her smaller team and more-limited resources, produced a range of high-performing content that achieved higher rank, more than doubling words in positions 1-3 on major search engines. This led to a 41,600-visitor increase to the site and a stunning 50,500-visitor increase to the expanded blog, which contributed substantially to the revenue objectives and business growth. See Pia's Share video.

Are there topics or audiences out there that we are not addressing? Should we be providing more ungated or branded content? We used BrightEdge to answer these questions and we saw a 226% increase in traffic. Our blog had a 90% increase in traffic. Great news all around.

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THE PROBLEM

Kroll is in the business of asset investigations, intelligence, risk analysis, cyber security, data breach response, and e-discovery. Their campaign objective was to increase lead generation for their asset search service by 50% for the year.

THE SOLUTION

Kroll decided to invest their efforts in the organic search channel. Looking at the BrightEdge dashboards, Parker identified their “striking distance” keywords on Pages 2 and 3. She then looked at how to improve on-page optimization and increase site content and backlinks. The BrightEdge site recommendations capability identified the specific on-page tactics to address. The campaign metrics were Share of Voice, Visitors, Form Fills, Won Cases, and New Revenue.

THE RESULTS

Parker and Kroll increased their exposure on the target search terms and nearly tripled their traffic at the expense of all of their tracked competitors. She recommends a cross-channel holistic strategy centered around clear goals and a platform with properly integrated data flow and tracking. See Whitney's Share video.

71% of traffic goes to Page 1 of the search results. Getting from Position 2 to Position 1 doubles the traffic we get to our site and that translates into another $300,000 in revenue. That is a powerful message for a CEO.

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