White Hat Backlink Building

Best Practices from BrightEdge, Majestic SEO, and Rosetta

As search becomes more social brands are actively aligning their digital marketing strategies across channels.

Since Larry Page’s famous 1999 "PageRank" white paper, analyzing the quantity and quality of backlinks to a site or a page has been one of the key ways search engines have been able to determine the most relevant pages to display through all different algo updates in response to a search by a user.

However, some industry players have tried to game the search platforms. Such strategies are shortsighted and are a disservice to consumers and marketers alike. They are also to be scrupulously avoided. Remember, do no harm!

In this paper we explain:

  • How backlinks influence search results
  • Why it’s critical to use only white hat methods
  • How to use tools like BrightEdge, MajesticSEO, and interactive agencies like Rosetta to gain visibility and insight

Download the full report for a deep dive into backlink strategies and how to analyze quality over quantity.

 

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SEO Technology from the BrightEdge Platform

Learn more about the SEO technology that drives SEO success for more than 1700 customers

Here are the top SEO technologies that customers use every day to discover, create, optimize, and measure their SEO and content performance marketing programs. Drill down in each section to learn more about how these SEO technologies enhance the user experience, provide confidence and assurance in the site, improve page load, and adapt correctly to mobile and desktop devices.

BrightEdge technology and data are the best in the industry.

Its capacity to scale to handle our traffic from around the world and monitor the performance of our SEO efforts and our site rankings is incredible.

The Share of Voice, data analysis, Data Cube and other applications make it easy for us to easily see how our different sites are performing. We already have probably 400 users on the platform and we are looking to add even more in 2016.

I feel as though I am constantly learning something new when I sign in.

Cabela’s uses BrightEdge to identify, inform and validate our content marketing & our SEO efforts. I love the data and intelligence we get from the platform.

BrightEdge is a comprehensive and industrial grade platform to manage millions of keywords and hundreds of thousands of inbound links, to get complete information about you and your competitors SEO strategy.

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Social SEO Success

Leverage Your Social Investment in Facebook SEO

Given Facebook's dominance in the social media space it's imperative to have a social SEO strategy that leverages your Facebook page. Yet 70 percent of the Fortune 500 do not have Facebook pages in the top 20 search engine results. Find out why this is and the opportunity that awaits in this report from BrightEdge.

Key topics in this social media SEO report include:

  • The Social SEO opportunity
  • Optimizing Facebook for SEO
  • Advanced ways to optimize Facebook for search

Download report now.

Social media SEO success tips - BrightEdge

 

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