S101: Algorithmic Change and Response - Nik Rajpal

15 Ways to Lose Your SEO Rankings

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   Nik Rajpal
   VP of Marketing Sciences



Nik Rajpal is the Vice President of Marketing Services for Exclusive and he covered 15 ways that brands can lose SEO rankings. The number one way was to not use BrightEdge when choosing target keywords for Amazon. He also touched upon topics like duplicate content, page authority, and keyword diversity.

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