S101: Algorithmic Change and Response - Nik Rajpal
15 Ways to Lose Your SEO Rankings
VP of Marketing Sciences
Nik Rajpal is the Vice President of Marketing Services for Exclusive and he covered 15 ways that brands can lose SEO rankings. The number one way was to not use BrightEdge when choosing target keywords for Amazon. He also touched upon topics like duplicate content, page authority, and keyword diversity.