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Google recently announced that their Instant Search feature will no longer function on desktop. Although Google Instant Search was lauded when it was first released, changes in consumer behavior have led the search engine giant to reconsider its value. Google Instant search was first launched nearly a decade ago. Marissa Mayer, who led this development, […]
The post Google Instant Search Is Gone: Here’s the Reason Why appeared first on BrightEdge SEO Blog.
When it comes to promoting a brand in local search, Yelp plays an important role. Here’s what your brand needs to know about using Yelp for business to build your reputation and reach. There are few sites that can strike fear into the hearts of small business owners faster than Yelp. The popular review site […]
The post Yelp for Business: What All Brands Should Know appeared first on BrightEdge SEO Blog.
Web traffic provides definite value for marketers, but only when viewed through the appropriate lenses. Here is what web traffic can tell you and how you can use it to improve your SEO strategy. It can be a common mistake in the SEO industry to view rankings and web traffic as the gold standard for […]
The post Are You Looking at Your Web Traffic All Wrong? appeared first on BrightEdge SEO Blog.
THE PROBLEM
Twilio is a cloud communications platform-as-a-service (PaaS) company. Twilio allows software developers to programmatically make and receive phone calls and send and receive text messages using its web service APIs. The company's services are accessed over HTTP and are billed based on usage. In 2017, Ruiz decided to work on the longtail and page speed as 2 core SEO initiatives.
THE SOLUTION
Ruiz used Data Cube gap analysis vs. competitors to identify the topics to go after and distributed them to his extensive content producers using the Tasks feature in BrightEdge. His goal is to drive the page publishing cadence up from 5 to 10 per month to 40 or 50, so he needs to identify topics on an ongoing basis.
In addition, he initiated technical projects to enhance page load speed, which helps performance across the site. "The platform isolated a lot of issues on our site so that we can get a top performing site speed." He tracked results in StoryBuilder and elevated SEO by sharing dashboards with stakeholders and executives.
See Sam describe his projects in this video.
THE RESULTS
Twilio saw an 86% increase in traffic to the pages Ruiz created for this longtail project.
BrightEdge helps us empower our product managers to find topics that work best for the different personas.
The post-mobile world is here and it is providing marketers with new challenges for delivering results and meeting customer expectations. By 2020, over 50% of all consumers expect to use AI and voice-activated technology in their daily lives. Today, 30% of all mobile searches have location-intent, while 5G mobile speeds are predicted to further transform mobile search in the next three years.
A new survey released by BrightEdge, the leader in enterprise SEO and content performance marketing, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.
BrightEdge surveyed 252 digital marketers at Fortune 500 brands that represent a split of B2B and B2C companies over a one-month period in April and May of 2017. The survey sought to understand how marketers are preparing for the accelerating consumer adoption of AI, voice search, and local search over the next year.
Download the full survey for the results of over 250 marketing leader’s opinions on the future of marketing and SEO.
Google has announced the launch of Google for Jobs. Here’s how this new feature will impact your ability to find the right candidates for your business, and how you can use it to your advantage. Nearly half — 46% to be exact — of U.S. employers say that they face talent shortages. In 2011, it took an […]
The post Google for Jobs: How it Will Impact Your Talent Acquisition appeared first on BrightEdge SEO Blog.
