Mark Munroe
   Founder and CEO
   SEORadar

Mark Munroe is the Founder and CEO of SEORadar. He reminded us that sometimes it can feel as though you have too many cooks in the kitchen when you are trying to design a website. Munroe also spoke about how easily things can go wrong with websites, but that sometimes it can be hard to understand what exactly changed. He recommends implementing monitoring processes and having deep visibility into the website.

  Chad Hallert
  Director of Digital Strategy
  Noble Studios

Chad Hallert is the Director of Digital Strategy at Noble Studios. He explained to the room the importance of genuinely integrating your teams. Integration requires actual change in your output, not just adding numbers together in a document. When paid search and SEO work together, for example, they can achieve great results. The data we get from the various silos and departments in our organization can all benefit others. Looking at the micro-moments in the consumer journey can also help brands identify opportunities for integration by understanding the types of content most likely to benefit customers.

  Collin Colburn
  Researcher
  Forrester Research

Collin Colburn is a researcher at Forrester Research. He spoke about the importance of creating a frictionless, anticipatory, and immersive marketing experience in the world of post-digital marketing. He drove home the point that marketers really need to do what they say; customers are not nearly as interested in what marketers say as they are in what marketers do. Consumers today are interested in personalized messages, rather than general broadcasts, and they want brands that understand the value of being human, helpful, and handy.

  Brian Moore
  Client Services Director
  BrightEdge
 

During this session we heard from Harry Gold, the CEO of Overdrive, and Brian Moore, the Director for Client Services at BrightEdge. They spoke about some of the metrics that executives want to see and how to make the value of SEO clear to those on the board or in the C-suite.

  Jeff Selig
  VP Earned Media & Analytics
  Overdrive Interactive
 

During this session we heard from Jeff Selig, the VP Earned Media & Analytics of Overdrive, and Brian Moore, the Director for Client Services at BrightEdge. They spoke about some of the metrics that executives want to see and how to make the value of SEO clear to those on the board or in the C-suite.

 
  Chris Attewell
  SVP Americas, Search Laboratory
  Search Laboratory

Chris Attewell, the SVP Americas at Search Laboratory, described the results that can be achieved when SEO and PR are brought together. When brands correctly factor PR into the rest of the marketing discipline, they can produce great results in key areas such as awareness, engagement, and market share. Attewell believes that brands should not let themselves get lost in flashy campaigns and lose sight of methods that have been shown to work, including link building.

 
  Clark Boyd
  VP, Strategy
  Croud

Clark Boyd, the VP of Strategy at Croud, explored the ideas of impulses, habits, and emotions together. He said that there is often too much information and not enough meaning. Brands need to be thinking about improving user engagement and moving towards meaningful content measurements. We need to think beyond immediate interactions, and instead see the big picture. Bringing different disciplines together can help help with tracking important metrics and understanding the impact of the content produced.

 
  Rachel Freeman
  Director of Integrated Marketing, Digital
  Centrify

Rachel Freeman, the Director of Integrated Marketing and Digital at Centrify, spoke about the impact of PR on SEO. In particular, she touched upon how customers make many queries before actually engaging with a brand, so having a strong brand awareness is critical. When SEO and PR work together to establish consistent communication, they can see great results.

   Kelly Rivard
   SEO Strategist
   Hallmark Cards
 

Kelly Rivard, the SEO Strategist at Hallmark, spoke about the efforts and success that Hallmark has had in turning around their digital presence and establishing themselves online. They did this by investing in people they can trust, breaking down silos, and being willing to reassess anything.

  Jolene Pierangeli
  Associate Director, Digital Marketing
  Mylan
 

Jolene Pierangeli, the Associate Director of Digital Marketing at Mylan, described achieving SEO success with just one person or a small team. She elaborated on the importance of helping everyone understand SEO, elevating SEO in the organization, and building dashboards to manage the data.