Travel Nevada Sees 126% Increase in Page 1 Ranked Keywords

Find out how they used BrightEdge to turn their relentless SEO efforts into massive success

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BACKGROUND

Travel Nevada is the official destination marketing organization for the state of Nevada. They have historically relied on paid search and media to gain visibility in front of their target audience and drive traffic to their website. While the results of these campaigns have been positive, their team was able to use marketing intelligence tools such as Google Analytics to identify a large opportunity for "always on" visibility through an investment in search engine optimization (SEO) services. In 2018, Travel Nevada partnered with Noble Studios to elevate their marketing efforts with a variety of digital services including SEO utilizing BrightEdge.

THE SOLUTION

Beginning with their existing content and site architecture, Noble Studios found opportunities to take advantage of quick wins using Anomaly Detection and Recommendations. Using BrightEdge ContentIQ, they discovered technical fixes including ADA-compliance issues that were passing down from previous site migrations and negatively impacted SEO.

By analyzing the top 300 site pages for traffic and seeking pages where keyword rankings had either dropped or plateaued, Travel Nevada started their journey to better SEO by updating internal linking, meta descriptions, page titles, and image alt text. Next, they tackled opportunities for existing and new keywords to rank well for Google's People Also Ask and Quick Answers. BrightEdge Page Reporting and Keyword Reporting were used to monitor progress. Finally, by diving into BrightEdge's Gap Analysis technology, Noble Studios located Travel Nevada's major SEO and business competitors to determine target topics for new content creation.

RESULTS

The BrightEdge DataCube score gave Noble Studios and Travel Nevada insight into their relentless SEO efforts by proving their YoY growth rate of 1842%. Total keyword visibility increased by 24% and keywords ranked on page one saw a 126% increase. Most importantly, Travel Nevada’s keywords ranked in the prized position one saw a 135% increase. Noble Studios utilized StoryBuilder to produce custom reports to present these excellent results to the Travel Nevada team and their board.

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Melton Trucking Increases Traffic by 25% Without New Content

Proven SEO success with BrightEdge builds case for SEO program

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BACKGROUND

"I did extensive research looking for the best SEO and content tool. The first thing that made me choose BrightEdge over the competitors was the Data Cube--the fact that it uses actual data versus extrapolated data. Every other one I looked at was extrapolated data. Extrapolated data provides an educated guess, but it’s still a guess versus real data. That made a big difference."

THE SOLUTION

"After a software purchase, a lot of time the service and attention just falls off. But the BE team, every one I’ve had over the years, has just been better and better, and that’s incredible. The service is so hands-on that it’s almost like a part-time head count.

BrightEdge is a really invaluable to help build buy in for content. It’s really hard to try to explain to people that we work to rank for 'this' keyword. You can’t rank for a word you don’t have content for.

On our main site, position and traffic are good but similarly we still need to expand content. I have a new boss, so we did this thing I called an SEO 'deep dive.' I brought her in and did a 50K foot overview of all the different components that make up my job and when we got to certain ones, particularly content and search, I pulled BrightEdge up. I did a comparison between us and some competitors, and I was actually fairly shocked at the recent progress."

RESULTS

"The green arrows and up percentages were the best I’ve seen. We gained 25% on 10 striking distance key words, so that’s impressive and perfect timing, so thanks to BrightEdge for that. That was just month-over-month and we picked up 25% traffic volume without the benefit of new content. There are just some keywords that due to scale, we may never get first rank, but if we can move up just a few places that’s a big win. That helped me immensely with 'buy in' for content production going forward."  -- Frank Priboy, Advertising Manager, Meltontruck.com

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soak.com Increases SEO Channel Contribution 30%

Learn how soak.com overcame legacy challenges to achieve their SEO goals and increase organic traffic

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BACKGROUND

soak.com logo

soak.com is an online bathroom retailer operated by Luxury For Less Limited. Based in Nuneaton, Warwickshire, soak.com supplies bathrooms, radiators, and lighting.

soak.com’s SEO manager, Hannah Bryce, was interested in a way to streamline SEO activities in order to prioritize the most lucrative on-site actions, while managing off-site and technical activity across three large ecommerce websites. The main aims of implementing BrightEdge were to improve search engine rankings and to increase share of organic search traffic–both with the aim of increasing organic conversions.

THE SOLUTION

“With BrightEdge, the adage of ‘you get out of it what you put in’ is certainly true. By taking time to input the most relevant data at the start, the recommendations the platform created were extremely effective. The results speak for themselves and now I keep the site well maintained with BrightEdge Recommendations. The support of the BrightEdge team has also been valuable to us from advising when to change keywords to onsite training. Another bonus is the professional services team as it’s always good to have another opinion on technical issues from international migrations to algorithm updates.” 

THE RESULTS

Since joining Brightedge in 2018, soak.com has utilized the full platform suite to achieve their SEO goals and overcome legacy challenges. Anchoring predominantly on Recommendations, Data Cube research, and the platform’s extensive and detailed reporting capabilities, the company has increased the organic channel’s contribution to all sessions by 30%. 

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Deloitte Sees BrightEdge as the Golden Standard of SEO Platforms

Learn how Deloitte Sr. Analytics Specialist, Ingrid Nojoumian, leverages BrightEdge for SEO research and performance reporting.

Social Media Impact on Google and SEO POV

Are Twitter and Facebook tweets and likes an SEO ranking signal?

Social Media Impact on Google and SEO POV

Are Twitter and Facebook tweets and likes an SEO ranking signal?

Understanding the Impact of Social Media on Google and SEO

Social content matters because it is crawlable content that lives on an authoritative domain. It can appear alongside your own site content in the SERPs, especially SERPs for branded queries using a content calendar. Backlinks on social media platforms, however, are all NoFollow, and Google itself has stated that "tweets and likes" are not a ranking signal in its search engine. So does that mean that the impact of social media activity doesn't matter for SEO?

The answer is that it's not so simple. Read BrightEdge's exclusive point-of-view on the impact of social media and SEO to find out why.

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What is the Impact of Social Media on Google and SEO?does social media impact seo and google? - brightedge

Are Twitter and Facebook tweets and likes an SEO ranking signal? Do they matter for search?

Social media impacts and matters because it is crawlable web content on an authoritative domain that can appear alongside your site content in the SERPs, especially on branded queries. But the social web is a separate environment that Google has decided not to interpret for ranking traditional web content.

Matt Cutts of Google explained that social signals, like tweets and likes, are not a ranking signal in the Google algorithm in this video because “We are sampling an imperfect web. We have to worry a lot about identity [and relationships] when identity is already hard.”

BrightEdge checked in with Eric Enge, author of The Art of SEO and GM at Perficient, who said, “All links on social sites are NoFollow. Reasons people share on social media and their popularity are not as related to authority, so are less relevant for deciding rank in the SERP.”

Benu Aggarwal, President of Milestone Internet, says, “Social is top of the funnel and very critical for the engagement and awareness stage. It is not a ranking factor, but it helps in overall customer journey.”

6 Ways the Impact of Social Media Supports Healthy SEO

So should brands worry about social with regard to SEO? Yes. Here are 6 reasons why social media impacts SEO:

  1. Share of SERP
  2. Preempt competition
  3. Reputation management
  4. Build awareness and familiarity
  5. Improve engagement
  6. Build backlinks by making your web content more discoverable

1. Share of SERP. Because Google can allocate a large amount of above-the-fold space to the Twitter carousel, it creates exposure and distribution for your Twitter feed. The more coverage of the SERP your brand has the more dominant your brand will look.

2. Preempt Competition. Search is a zero-sum game. If you are not prominently placed, you leave the door open to your competition to claim that space. Competitive threat is often a better motivator for management and colleagues than an emerging opportunity.

3. Reputation Management. One objective for using Twitter is to displace non-brand content and proactively manage your brand’s reputation. When doing a Google brand search of a major brand, you’ll notice on the top of the search results the Twitter stream pops up, (i.e., a tweet carousel) below the site links. The tweet carousel takes up vertical space on the results page and pushes any potentially competitive information downward and thereby increasing brand visibility, share of voice, and content control. In addition, the tweet carousel allows customers to easily interact with the brand via Twitter, allowing for retweets, likes, and comments. 

4. Build Awareness and Familiarity. Being in many communication channels allows you to interact with people in their preferred medium. People who get most of their information from Twitter will only find you if you are there. Once they engage there, they will be more likely to recognize and engage or click elsewhere, like in the SERPs.

5. Improve Engagement. Getting people to interact with you socially is likely to familiarize them with your voice and content and improve engagement with other content, and dwell time after click through from the SERPs is a ranking factor.

6. Build Backlinks. As mentioned, backlinks in social do not count as SEO backlinks, however the more people are exposed to and consume your content, the more chance they will add a backlink to that content in their site or blog, which will contribute to link equity, which is a ranking factor.

So, what is the takeaway on whether social media impacts Google and SEO? Download the full POV to find out more...

 

 

 

 

 

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AIS Media's SEO Program Helps THRIVE Secure New High-Value Clients

Learn how AIS Media helped THRIVE drive a 65% increase in organic traffic

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BACKGROUND

thrive logo

As an innovative product design firm, Atlanta-based Thrive needs to be visible to the right buyer at the right time. Apart from trade shows, industry conferences, and referrals, Thrive’s best opportunity to get in front of new buyers is through their website.

As a means of generating more business, creating an SEO campaign to drive website traffic was a critical foray for Thrive. They partnered with Atlanta-based digital marketing and SEO company, AIS Media, to create an SEO campaign designed to meet aggressive business goals.

THE SOLUTION

The business team needed to understand Thrive’s target audience in order to develop an effective keyword strategy that captured their buyers’ decision making. AIS Media leveraged BrightEdge’s Data Cube to determine which keyword opportunities would be most valuable for their goals. AIS Media developed a keyword strategy broken into two keyword-specific groups that mapped the content of the site to nurture ranking growth and benefit user flow. AIS Media segmented the needs of each audience by developing content that would Leverage BrightEdge’s preferred landing pages and recommendations engines. AIS Media then developed additional content for each keyword group to bolster content for case study work, expertise areas, and staff pages. Because Thrive worked with high-profile companies, such as Chick-Fil-A, Coca-Cola, and The Home Depot, case studies helped Thrive’s website appeal to their audiences and supported their journey through Thrive’s thought leadership content.

THE RESULTS

12 months into the SEO campaign, the site had an 87.8% increase in page #1 Google-US rankings for these two keyword groups. As a result, Thrive’s organic traffic increased 64.8% compared to the previous year. Google’s first-page visibility also allowed Thrive to increase online market share, as measured by the BrightEdge Share of Voice tool. According to Jon, CEO at Thrive, their organic leads helped source and secure major client deals.

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Ask the Experts Basic SEO

Get answers to any introductory-level SEO questions you might have

Ask the Experts Basic SEO

Get answers to any introductory-level SEO questions you might have

Available On-Demand!

Join us for a basic SEO Q&A with Erik Newton, VP of Growth and Head of SEO, and Brandon Zeman SEO lead at UL for a quick intro to SEO basics and 30 minutes of Q&A from the audience.

We will cover the SEO basics you need to begin and how to organize the workflow. Included in the coverage is SERPs, or search engine results pages, and page rank, algorithms, what they are, and how to manage their changes, search engine crawlers, blogs and creating quality content for SEO, content planning for your own website, headlines, metadata and how to write meta descriptions, title tags, why they're important, and how to write them, and more.

In this webinar, you will learn the best practices for SEO basics. By the end of it, you should be able to dive into your site and make simple changes to begin your journey with SEO. The 23 fundamentals of SEO basics are just a click away.

We will be recording the SEO basics webinar, and it will be available on demand at the same registration URL a few hours after the event. Please note there is no phone dial in for audience members. You will need to use your computer audio, so best to have headphones available. If the screen or audio freezes, please refresh your browser. If that does not work, please close your browser and log in again.

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