Google announced a number of AI-driven product enhancements at its annual Google I/O conference on May 10. It is delivering materially on its positioning as an AI-first company. To Google that appears to mean injecting AI into all products and services to make them smarter and more useful. Just before the keynote, Google announced it […]

The post Google I/O Announcements Across Product Lines, Advances in AI & Thought Search appeared first on BrightEdge SEO Blog.

Last April, Noble Performs attended 2018 Share Global Insights Conference in London, where I was delighted to speak on a panel, discussing the roadmap to digital success.  During the panel, we took some time to reflect on the trends and strategies that are driving SEO and content marketing at the moment. During our panel, the […]

The post Keyword Clustering: The Most Effective Content Strategy for SEO appeared first on BrightEdge SEO Blog.

Understanding Google's Mobile-First Index: What it Means & What to Do

Presented by Direct Agents and BrightEdge

Available on-demand

Google has been pushing for a mobile-first world for a while now. With the recent release of their mobile-first index, brands are now pushed to not only be mobile response, but also mobile "optimized."

In this webinar you will learn the caveats of Google's upcoming global switch to mobile-first indexing, how site speed is becoming even more important, and how to get out in front of this important update.

Key Takeaways

  • The details of Google's mobile-first index
  • Simple solutions to increase site speed on both mobile and desktop
  • Mobile optimization/UX best practices
  • The importance of Accelerated Mobile Pages

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Content silos are the second part of a three-part strategy. Explore Part 1 and Part 3 of Michael’s in-depth series. When people hear that they need to improve their SEO and content marketing efforts, they often jump feet first into blogging. Unfortunately, without a strong website architecture, the potential impact of blogging is greatly diminished. […]

The post Content Silos and Value for SEO – Part 2 appeared first on BrightEdge SEO Blog.

Google announced this week that it launched a new way of displaying additional search results on the mobile SERP, the More Results button, effectively removing pagination. How does this impact your site? According to a tweet from Google’s SearchLiason Twitter account, secondary organic search results will now be displayed differently on mobile. Upon reaching the […]

The post Google’s More Results Button on Mobile appeared first on BrightEdge SEO Blog.

What is vertical search optimization or VSO? From an interactive and transactional perspective, search is the fundamental digital discovery activity. People input text or voice to search, find alternatives, explore, and then make decisions. Traditional or horizontal search engines report billions of queries per day and in excess of 2 trillion queries worldwide per year. […]

The post VSO: Vertical Search Optimization, What SEOs Need to Know to Succeed appeared first on BrightEdge SEO Blog.

Voice represents a significant transformation to the way end users interact with Search. The convergence of Voice, vertical search engines, and mobile will accelerate the fragmentation of Search and the need for agile and targeted SEO. Organic continues to be a critical channel for marketers. The expansion and modification of paid search placements on Google, […]

The post SEO for Voice Search: Are We Looking at Optimization the Right Way? appeared first on BrightEdge SEO Blog.

[3/22/2018 Update: Google’s test of question-answer SERPs is now officially on hold. Danny Sullivan stated that, in response to a week’s worth of data and user feedback, Google is concluding the experiment and looking at “improving when and how it appears,” suggesting the question-answer SERP could reappear in the future in a re-optimized format.] Update! We have enough […]

The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.

Google has begun displaying multiple Quick Answers on certain search engine result pages (SERP). How does this impact optimizing for the Quick Answer box and featured snippet placements? Buried in a January article on Google’s The Keyword webmaster blog was a mention that the search engine giant was going to start displaying more than one […]

The post Google Adds Multiple Quick Answers to SERPs: What It Means for SEO appeared first on BrightEdge SEO Blog.

Search Engine Optimization 101

Available on-demand

Whether you're new to the world of SEO or looking to help educate others in your organization, this webinar will help you build a strong foundation of knowledge. We will talk through real-world example and best practices.

  • What is SEO?
  • How do search engines work?
  • How to succeed in SEO?
  • How to identify quick wins?

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