Social Media Impact on Google and SEO POV

Are Twitter and Facebook tweets and likes an SEO ranking signal?

Social content matters because it is crawlable content that lives on an authoritative domain. It can appear alongside your own site content in the SERPs, especially SERPs for branded queries using a content calendar.

Backlinks on social media platforms, however, are all NoFollow, and Google itself has stated that "tweets and likes" are not a ranking signal in its search engine. So does that mean that the impact of social media activity doesn't matter for SEO?

The answer is that it's not so simple. Read BrightEdge's exclusive point-of-view on the impact of social media and SEO to find out why.

Leverage social media to drive traffic to your site using this downloadable guide.



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