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Visual content has begun to dominate much of the internet. An estimated 79% of internet traffic by volume will be video by the end of 2018 and 84% of communications is expected to include rich media visuals of at least one type. Image SEO has risen to a prominent position in marketing. Even with regards […]

The post Image SEO: Google’s Changes and How to Make Your Images Drive Traffic appeared first on BrightEdge SEO Blog.

A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. This new feature includes a hyperlinked CTA called “Explore Insights”. When clicked, the CTA takes the user to the market comparison page that displays […]

The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog.

The origins of robots.txt, or the “robots exclusion protocol,” can be traced back to the mid-1990s, during the early days of web spiders traveling the internet to read websites. Some webmasters became concerned about which spiders were visiting their sites. A file containing directions on which site sections should be crawled and which shouldn’t offered […]

The post The Value of Robots.txt: What is it and how does it help my SEO? appeared first on BrightEdge SEO Blog.

To help you better understand and communicate more effectively with your SEO team, we’ve composed a 3-part series of basic SEO concepts and their related definitions. While there are many SEO terms, we’re focusing on those that are the most basic and most discussed. In this first segment of our SEO glossary, we’ll go over the […]

The post A Guide to Basic SEO Practices: Part 1 appeared first on BrightEdge SEO Blog.

Welcome to Part 2 of our 3-part SEO basics series, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions. In this segment, we’ll define essential SEO linking concepts and search engine directives. […]

The post Guide to Basic SEO Concepts: Part 2 appeared first on BrightEdge SEO Blog.

In this third and final segment of our guide to basic SEO concepts, we’ll touch on the more advanced SEO definitions and concepts of website “crawlability,” including basic search engine directives, common client and server errors, best practices and web developer resources. You can access Part 1 of our series, covering on-page SEO concepts, and […]

The post Guide to Basic SEO Concepts: Part 3 appeared first on BrightEdge SEO Blog.

Google is rebranding AdWords as Google Ads on July 24th. We look at the history of Google’s paid search program and how it became the centerpiece of the company’s business model. Paid search advertising is more than 20 years old. Before Google had decided how to monetize its technology, there was the Goto.com search engine. […]

The post AdWords Becomes Google Ads: The End of One Era and the Beginning of Another appeared first on BrightEdge SEO Blog.

It is no question that every business now has to consider their marketing strategies on all device types. Understanding how your customers engage with you throughout the buying journey, typically starts with research on a mobile device. For many industries, mobile traffic from organic has surpassed desktop traffic; the latest BrightEdge research has found that […]

The post SEO For Mobile – How BrightEdge Will Drive Mobile Optimization appeared first on BrightEdge SEO Blog.

Are you using rel=”next” and rel=”prev” tags correctly on your paginated content? Learn the connection between site pagination and SEO. Site pagination and optimal customer experience Do you paginate results on your site search or faceted search results? For instance, if you have 150 videos do you stack them in 15 pages with 10 videos […]

The post Site Pagination and SEO appeared first on BrightEdge SEO Blog.