Walmart Global Portal

Welcome to the Walmart SEO portal we maintain with our SEO and Content platform provider BrightEdge. Below you will find assets and educational material that will help you develop and run your SEO programs.

Hugh Burnham, Jeri-Lynn Imperial

Blog

Keep up-to-date on changes in SEO and Content Marketing

BrightEdge Research Release: 2017 Holiday Shopping Report
BrightEdge Research Release: 2017 Holiday Shopping Report

BrightEdge released the updated 2017 BrightEdge Holiday Shopping Report in December 2017, revealing three key trends. First, holiday shopping is happe...

Local Search Optimization: The Opportunity, and How to Compete
Local Search Optimization: The Opportunity, and How to Compete

An incredible 50% of local mobile searches will lead to store visits within one day, and 18% of those searches will result in a purchase within that s...

White Papers

Dive deep on relevant and useful topics with these white papers

BrightEdge POV Schema
BrightEdge POV Schema

How much value do schema tags actually provide? Are they an SEO essential that everyone should pulling out all the stops to implement across every pag...

BrightEdge POV AMP
BrightEdge POV AMP

Mobile is the future of the search. Over 53% of all browser searches online now happen on mobile, and Google says that their search algorithm embraces...

BrightEdge POV Google Jobs
BrightEdge POV Google Jobs

Google launched its new Google for Jobs, which is designed to better match companies with candidates. Brands should pay attention because it will impa...

Webinars

Educate yourself on interesting topics with insightful hosts

Ecommerce and Retail Planning for Holiday Season
Ecommerce and Retail Planning for Holiday Season

June 20th 10:00 AM (PST)...

BrightEdge Fall Webinar Series Main Page
BrightEdge Fall Webinar Series Main Page

Join us this on-demand comprehensive webinar series that expands on the lessons taught in our Digital Marketing Series. In this webinar series yo...

Connecting Content Marketing and SEO for Better Results
Connecting Content Marketing and SEO for Better Results

Available On-Demand Content Marketing and SEO are a match made in conversion heaven. Over 77% of marketers surveyed in the BrightEdge Future o...

Videos

Find even more insights and best practices in these videos

Case Studies

Third party case studies are useful for execution and can help build an analogous case for our organization

Quill Case Study
Quill Case Study

THE OPPORTUNITY Feygin wanted Quill.com to develop a quality content hub that would: Have content that resonates with existing and new customers, d...

The Container Store Case Study
The Container Store Case Study

BACKGROUND The Container Store is the leading specialty retailer of storage and organization products in the United States and the only national re...

Fathom Case Study
Fathom Case Study

Local Search for Colleges & Universities: What You Need to Know 1   Introduction 1.1    Experiment Objective 1.2&nbs...

FAQs

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