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Posted 3 years 1 month ago
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9 min read
At BrightEdge, we have always believed that AI holds the key to addressing many of the complex challenges marketers face today.
In my last post, I shared how, over the last decade, we have solidified our core foundation in SEO and AI.
In 2015, we integrated deep learning technology natively into our core platform and introduced DataMind to help marketers identify crucial digital trends and market shifts. With the introduction of BrightEdge Insights in 2018, we provided marketers with a personalized data analyst.
And, since 2019, our Autopilot zero-touch technology has been working in the background, helping thousands of marketers automate SEO. Customers using this foundational AI technology have seen, on average, a 65% uplift in performance.
We now have over 2,000 customers using our AI solutions!
It is exciting to see that, over the last year, we have seen a 3X increase in adoption of our AI products. In addition, 85% of new customers have started using our Generative AI innovations within their first 90 days of onboarding.
Introducing BrightEdge Copilot
Now, with the launch of BrightEdge Copilot, marketers can go one step further and not just use AI but interact directly with Generative AI.
All BrightEdge customers can now access a personal AI assistant that collaborates seamlessly with you on critical SEO and content optimization initiatives. Importantly, 85% of titles featuring keywords rank in Positions 1-5. Marketers invest considerable time on these, and with the assistance of BrightEdge Copilot, this process becomes even more streamlined.
The journey to perfecting Copilot was systematic, as we optimized our approach every step of the way.
A paramount challenge with Generative AI is ensuring that the data feeding it is of the highest fidelity.
Hence, we have the BrightEdge Data Cube, the industry's most complete and accurate data set. Owning our data and not having to deal with disparate sources has allowed us to focus on training and testing outputs, ensuring Copilot was battle-tested for immediate success.
Over the last few months, Albert Gouyet, our VP of operations, has been working in conjunction with me, our engineering teams, and hundreds of customers on this technology.
Together, we have ensured that it is tried, tested, and proven as it integrates Generative AI into fundamental SEO and content workflows.
And the feedback has been astounding. 98% of customers have reported significant improvements in their productivity!
I could not be more thrilled with the launch, and I hope you will share our excitement as soon as you start using this technology.