Jim Yu is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most widely adopted platform, which is used by over 20,000 digital marketing professionals across 8,400 brands.

BrightEdge co-founder and CTO, Lemuel Park, provides commentary on the fusion of data science and SEO.

Search & Performance Marketing Daily caught up with BrightEdge CEO, Jim Yu, to learn more about the relationship between Google and SEO, how marketers should approach SEO in these economic times, and what are the best uses for automation.

In 2013, Google implemented your money or your life principles, recognizing pages with content related to a person’s well-being with a higher page quality. In 2014, it shared the guidelines around EAT – expertise, authoritativeness, and trustworthiness, rewarding content that possessed those three qualities.The latest helpful content update isn’t surprising, though it has caused a stir among content and SEO marketers.

Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. What can today's industry shifts tell us about the future of SEO and content marketing? BrightEdge CEO, Jim Yu, discusses trends that matter most to marketers.

As the role of search evolves to touch multiple marketing and consumer touchpoints, optimizing for the user has never been so important. BrightEdge CTO, Lemuel Park, examines some of the Google updates that significantly reflect the search engine's focus on users and their experiences online.

As marketers prepare for the holidays, BrightEdge tracked 6,000 ecommerce keywords across ten different categories to identify patterns and macro-level shifts based on a more extensive and diverse data set during the past three years.

The all-important Q4 holiday shopping season is nearly here. SEO will once again be a critical channel for brands to increase their visibility and sales. Ahead of the 2022 holidays, enterprise SEO platform BrightEdge has shared its latest research with Search Engine Land on what retailers, brands and publishers should know.

While some analysts predict a downturn in the economy, two facts are predictable: Consumers will still use search engines and executives will make kneejerk reactions to splash spending. BrightEdge CEO, Jim Yu, shares how you can use SEO insights about demand and intent to weather the market.s

How does search engine optimization (SEO) fit in with current spending trends? Inside Performance talked with BrightEdge CEO Jim Yu to gain insights.