As C-suite members look to reduce costs and improve efficiencies, SEO has risen to become an essential boardroom agenda item. With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance.

Lemuel Park, the co-founder and chief technology officer at BrightEdge, delves into the necessary crossovers between data science and technical SEO.

BrightEdge CTO, Lemuel Park, discusses why infrastructure is critical for a cohesive, modern SEO strategy and how to extra SEO data without being a data scientist.

Google’s update means sites that use extensive automation to produce content could find themselves in the crosshairs. What does this mean for AI copywriting tools? Lemuel Park, BrightEdge CTO, weighs in.

Jim Yu, CEO at BrightEdge talks about some of the industry’s dominating Influencer marketing and martech/SEO trends.

The SEO space is constantly changing, especially in the past two years, and digital marketers must keep up. Since we are more than halfway through 2022, this article by Jim Yu, co-founder and CEO, BrightEdge, summarizes how this year’s SEO predictions have held up, the current trends, and how marketers can achieve optimal SEO results.

Rightly or wrongly, for many content marketers, 2022’s turbulence led management to issue a new directive: Do more with less. Dramatic shifts in consumer behavior and an instant need for information added more pressure to an already increasing demand for content marketing.

Things are changing in search, with about 78% of SEO teams among BrightEdge customers saying they no longer create annual budget and strategy plans. There’s also more of an internal shift in priorities, with 50% of SEOs prioritizing work around internal logistical issues. Priorities are shifting based on macro and business economics.