In a multi-channel world, marketers need to understand how customers are engaging with their content across each channel in order to create the most successful integrated campaigns. BrightEdge has introduced three new analytics reports - Total Revenue by Channel, Total Conversions by Channel and Total Traffic by Channel which enable users to view total revenue, conversions and traffic across organic, social, paid, direct and other channels. With Channel Reports, SEO practitioners benefit by being able to show the importance and contribution of SEO on their overall digital marketing program.