#1 Marketing Conference
focused on Content and Search


The Palace Hotel in San Francisco – August 20-22, 2014

Content. Measurement. Optimization.

In its 4th year, Share 14 is the must attend industry conference for every content marketer, SEO practitioner, and online marketer. At Share14, thought leaders in content marketing and organic search will present the latest trends that are transforming our industry and how to effectively navigate them. You'll network with digital marketing experts from leading global brands and take back the secret recipe that drives success in content and search. While you're there, get trained & certified on the BrightEdge Platform and catch up on the latest product releases and future roadmap!

  • Unmatched Learning Experience

    Join other world leaders across major industries including retail, hospitality, financial services and others to address the latest and most critical topics in depth and more.

    Learn more

  • Training & Certification

    SOLD OUT! Network with professionals from Fortune 100 companies and become a BrightEdge Certified Professional.

    Learn more

  • Share13 Keynotes

    Check out last year’s event, and get a sample of the engaging information you’ll receive, as well as valuable content that is unmatched in the industry.

    See now

Unmatched learning experience, best networking with leading brands, training & certification


Over 1000 executives and professionals are set to attend Share14 in San Francisco to learn about the latest trends in content marketing and organic search that are transforming our fast-paced industry.Hear the latest trends, best practices, and practical approaches with leading brands that are succeeding in this hyper-competitive and rapidly changing world.

Mouse over the logos below to see what some of the world's top brands say about Share.

Adobe logo
"Share is a must-attend annual event for every marketer..." Ryan Ricketts, Digital Marketing Specialist at Whirlpool Corporation
Adobe logo
"Honored to share global & mobile SEO strategies" - Dave Lloyd, Senior Manager of Global Search Marketing at Adobe
Macy's logo
"Share has such concentrated focus on only the most innovative and holistic SEO strategies, and it draws a crowd that is nothing short of obsessed with this type of organic integration." - Lauren MacPhail, SEO Director at Macys
Microsoft logo
"I am excited to connect with digital leaders at Share. It shapes the way the industry thinks about search, social, and content." - Abe Thomas, GM of Microsoft.com at Microsoft
Experian logo
"I’m looking forward to hearing what thought leaders of the industry have to share, being that this year is starting a little differently than last year." - Ngia Vang, Senior Digital Marketing Manager at Experian
Google logo
"I will be sharing some key insights into how the landscape in digital has evolved, and what big trends we are witnessing, while also sharing some tactical tips on how to best take advantage of all the tools available to you." - Darren Pleasance, Head of Customer Acquisitions at Google
Bing logo
"Share brings the right mix of people together and offers a format to engage in meaningful dialogue. It’s a great day when smart business people get together to talk about how to build success!" - Duane Forrester, Senior Product Manager at Bing
Seagate logo
"Share is an awesome chance to meet the “industry” hot-shots, digital marketing network, and learn more about what everyone else is doing and learning." - Ali MacDonald, Digital Marketing Manager at Seagate

5 Reasons to Attend

Share14 is the must attend digital marketing conference run by digital marketers for digital marketers. Leading Fortune 100 companies share insights, experiences, and exclusive recommendations that are focused on organic search and content marketing. Share14 shapes the industry and this year, again promises to be packed with content, case studies and objective commentary from many of the World's leading global brands.

1. Amazing Speakers and High Quality Content

Share14 again promises to bring together the world's leaders across major industries including retail, hospitality, financial services and others to address the latest and most critical topics in depth and more. The conference will be jam-packed with thought leaders from global brands and leading search publications who will share their insights.

2. Powerful Networking

You will have an opportunity for unparalleled networking as you mingle with professionals from companies such as Facebook, Google, Adobe, Microsoft, Marriott and Hilton Hotels, to name a few!

3. BrightEdge Training & Certification

At Share14, you’ll benefit from in-person training taught by leading experts from the BrightEdge Client Services team. By becoming a BrightEdge Certified Professional, you'll benefit from the growing demand for validated skill in using digital marketing technology.

4. Product Releases and Roadmap

Share14 is the forum where BrightEdge's yearlong stream of innovations gets highlighted and the company's future plans come to life. You will learn about all our latest technology as well as our vision and plans for the future.

5. Fun!

Share14 will be hosted at the historic Palace Hotel in San Francisco where you'll experience world-class luxury, cuisine and entertainment. Enjoy this world-class destination city while you relax with your network and colleagues.

Hear how large enterprises and top brands effectively handle the latest trends


Closing Keynote by Author of Freakonomics

Be inspired listening to Stephen J. Dubner, co-author of Freakonomics and award-winning author, journalist, and radio and TV personality, on how to "Think Like a Freak."

Adobe logo

A Star-Studded Speaker Line-up

  • Raj Rao

    Raj Rao
    Thursday, August 21st 12:45pm - 1:45 PM
    Keynote Panel

    Responsible for accelerating Digital Marketing and eCommerce capabilities at 3M, Raj works on strategic initiatives in social business, eCommerce, 3M.Com, customer experience, digital strategy roadmaps and web content excellence. Actively partnering with sales, communications and marketing leaders to design and execute innovative online solutions that support 3M core strategies. Raj’s background includes marketing leadership and financial analysis roles at Proctor & Gamble in Europe, Middle East and Canada.

    Vice President of Global eTransformation 3M

  • Craig Berdie

    Craig Berdie
    Thursday, August 21st 4:45pm - 5:45 pm
    Advancements in Global Search: Beyond Translation

    As a search marketing evangelist and leading the global charge of 3M’s organic search performance, Craig provides SEO input to systems architecture teams to ensure that SEO is integrated into 3M’s internet environment. With a deep understanding of buyer’s goals and profiles, vertical markets, and complex distribution channels. Prior to his position at 3M, Craig spent 10 years consulting on search optimization. His work includes SEO training and consulting with women-owned business throughout the Middle East and small businesses in Northern Ireland.

    LinkedIn @cberdie
    Global Search Marketing Manager 3M

  • Mattia Santin

    Mattia Santin
    Thursday, August 21st 4:45pm-5:45pm
    Advancements in Global Search Beyond Translation

    Mattia Santin is the Global SEO/Social Manager at the adidas Group. He leads the global SEO team responsible for delivering global organic strategy for the adidas Group’s brands (adidas, Reebok, TaylorMade, Rockport, CCM). He has been leading SEO programs for the last 8 years while creating global SEO organizations from the ground up, driving results through education, data and collaboration with internal/external partners.

    LinkedIn @mattiasantin
    Global SEO/Social Manager adidas

  • Loni Stark

    Loni Stark
    Thursday, August 21st 12:45 pm – 1:45pm
    Keynote Panel

    Loni Stark is director, product & industry marketing at Adobe. In her role, Loni oversees global product positioning, and go-to-market strategy and operations for Adobe’s digital customer experience business. Under Loni’s guidance at Adobe, her team has achieved high double-digit revenue growth over the last four years after the $240M acquisition of Day Software and established the solution as a key pillar in Adobe’s $1B+ digital marketing business. The solution, Adobe Experience Manager, has helped hundreds of brands–including Hyatt, GM, and Travelocity–transform their online presence and is recognized as a leader by analysts including Gartner and Forrester. Prior to this, she has led efforts in product management and engineering.
    Loni is also co-founder of Stark Insider, a website with over half a million readers a year, where she writes and hosts a video series on her affinity for tech, arts and Napa. With over 15 years of experience, Loni is a leading expert on how organizations can build relevant brands and drive sustained revenue through innovation. Loni is passionate about how technology impacts business and creativity. www.lonistark.com

    LinkedIn @lonistark
    Director, Product & Industry Marketing Adobe

  • Kirill Kronrod

    Kirill Kronrod
    Friday, August 22nd 10:30 am - 11:30 am
    Data Keys: Mining Data for Scale

    Kirill is responsible for driving natural search strategy and execution for Adobe.com Digital Marketing and Acrobat products and Technical SEO for Adobe web properties globally. As a part of the Global Marketing organization, Kirill delivers KPI-driven SEO results. Kirill has extensive experience with Adobe Analytics platform and Adobe Experience Manager CMS.

    LinkedIn @kronrod
    Senior Global SEO Manager Adobe

  • Dave Lloyd

    Dave Lloyd
    Thursday, August 21st 4:45pm-5:45pm
    Global Search Beyond Translation
    Friday, August 22nd 9:00am - 10:00am
    Scaling In-House

    A results driven global leader with a proven track record in digital and search marketing to extend brand presence and corporate marketing goals, Dave Lloyd leads Adobe’s Organic & Site Search program and Center of Excellence. Establishing the corporate framework and strategic direction for organic search activities across the company in close alignment with Paid Search, Display Media, Social and Web Strategy teams. Enabling cross-functional SEO and Search knowledge sharing across key groups and manage Adobe’s organic search presence in all global search engines.

    LinkedIn @davelloyd1
    Senior Manager of Global Search Marketing Adobe

  • Brenna Comacchio

    Brenna Comacchio
    Friday, August 22nd 10:30 am - 11:30 am
    Data Keys: Mining Data for Scale

    Brenna has worked within digital marketing functions for over five years building global brand awareness, creating social media content, running campaigns, and optimizing marketing initiatives based on data & analytics, both in-house and as an independent consultant. Most recently, she’s been evaluating search performance and implementing SEO enhancements as a Search Marketing Analyst at Autodesk. Brenna holds a Bachelor of Commerce in Finance, Strategic Management, and Environmental Studies from McGill University in Montreal, and a Master of Digital Marketing from Hult International Business School in San Francisco.

    LinkedIn @bcomacchio
    Search Marketing Analyst Autodesk

  • Dan Reno

    Dan Reno
    Thursday, August 21st 1:55 pm – 3:05 PM
    Changing SERP

    Dan Reno is a search industry veteran of more than 10 years. Having worked in paid and organic search when his career began, Dan is now head of Organic Media for Be Found Online. In his role, he sets and executes strategy for Organic Search and Content Marketing while also overseeing the growing Google Analytics practice.

    LinkedIn @befoundonline
    VP Organic Media BeFoundOnline

  • Steve Krull

    Steve Krull
    Thursday, August 21st 1:55 pm – 3:05 PM
    Changing SERP

    In 2009, along with Dan Golden, Steve founded Be Found Online. As early startup Steve wore many hats in the, but as the agency has grown Steve’s primary responsibility has shifted to providing support for all of the agencies initiatives, clients and staff. In addition to overseeing common business functions, Steve continues to oversee strategy for Organic Media and Content Marketing.

    LinkedIn @befoundonline
    CEO BeFoundOnline

  • Felipe Carreras

    Felipe Carreras
    Thursday, August 21st 3:35pm - 4:35pm
    Mobile Search Space

    Oversees the online consumer experience, spanning desktop, mobile and apps, performance based marketing and affiliated marketing. His primary focus is on driving more revenue to Best Western hotels and improving the consumer experience online through strategic planning and execution. With over a decade in tourism experience, he previously held leadership positions at the Arizona Office of Tourism and U.S. Airways. He is a certified Cicerone™, a distinction pursue for his love of craft beer, food and grilling.

    Director of eCommerce Best Western

  • Duane Forester

    Duane Forester
    Thursday, August 21st 12:45pm - 1:45 pm
    Keynote Panel
    Thursday, August 21st 1:55pm - 3:05 pm
    Content Search and Social Interplay

    With over 15 years of direct search marketing and online marketing experience, including planning ad campaigns, managing ad buys, running e-mail programs and more. Duane is an author of two business books targeting online marketing, published by McGraw-Hill.
    Specialties: search optimization skills, effective negotiating training, dedicated platform pay-per-click bid management knowledge, budget planning

    LinkedIn @duaneforrester
    Senior Product Manager Bing

  • Guru Charan

    Guru Charan
    Friday, August 22nd 9:00 am - 10:00 am
    Scaling Content Organizational Transformation

    Guru is responsible for developing a pipeline of potential borrowers and lenders, setting strategic direction of Biz2Credit. Guru’s background includes engineering at Intel and investment banking (mergers and acquisitions) at Lehman Brothers. He later transitioned to the corporate development and strategy group at Discover Financials, where he successfully worked on the acquisition of LendingTree HLC and Student Loan Corp among others. He led corporate M&A and Business Development at HR Block.

    VP of Strategy and Business Development Biz2Credit

  • AJ Kohn

    AJ Kohn
    Thursday, August 21st 1:55 pm -3:05 pm
    Changing SERP

    AJ Kohn is Owner of Blind Five Year Old, a San Francisco Digital Marketing firm specializing in search. As an experienced marketing executive with a successful track record spanning 20 years, AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis. As a recognized thought leader and widely referenced in publications ranging from The Street to Forbes, AJ has presented at leading industry conferences, including MozCon and SMX Advanced. AJ currently works with two comScore Top 50 web properties and serves as a marketing advisor to a number of VC-backed start-ups.

    LinkedIn @ajkohn
    Owner Blind 5 Year Old

  • Allison Fabella

    Allison Fabella
    Thursday, August 21st 3:35pm - 4:35pm
    Scaling Content Organizational Transformation

    Creates and oversees the Careerbuilder.com global strategy and competitive positions. Responsible for executing a roadmap for SEO enhancements and establishing productive and efficiencommunication channels within technology, marketing and across geographies.

    LinkedIn @alli12
    Director, Global SEO Career Builder

  • Marty Muse

    Marty Muse
    Thursday, August 21st 4:45pm - 5:45 pm
    Content Metrics that Matter

    Marty Muse is a Co-Founder and CEO of Relevance, a content marketing/promotion agency as well as Relevance.com, a publication solely dedicated to content promotion, news and insights.

    Co-Founder and CEO Relevance

  • Dawna Olsen

    Dawna Olsen
    Friday, August 22nd 10:30 am - 11:30 am
    Best Practice Makes Perfect: SEO Success Stories

    Dawna Olsen is the senior director of corporate marketing for Epicor Software, a leading provider of industry-specific business software. A digital strategy expert, Olsen drives growth and engagement for Epicor by overseeing strategic initiatives focused on SEO, global site optimization, branding, and user experience excellence for the company’s corporate website and 17 regional sites. In addition, Olsen leads an internal agency and online marketing initiatives for Epicor. Prior to joining Epicor in 2005, Olsen held senior positions at B2B companies in the software, professional services, environmental and high-tech industries. Olsen earned a degree in environmental studies and marketing from the University of California, Santa Barbara.

    Sr. Director, Corporate Marketing Epicor Software

  • Ngia Vang

    Ngia Vang
    Friday, August 22nd 9:00 am - 10:00am
    Scaling In-House

    Ngia manages, drives and leads the SEO strategy, implementation, priorities, matrix teams and agency relationships at Experian. She is responsible for leading the charge for all social and SEO activities at Experian. She graduated from California State University of Sacramento with a BA in Political Science.

    LinkedIn @ngiavang
    Senior Digital Marketing Manager Experian

  • Rob Creekmore

    Rob Creekmore
    Thursday, August 21st 1:55 pm - 3:05 pm
    Content Search & Social Interplay

    Rob Creekmore manages Marketing Science Research at Facebook. He is responsible for helping advertising partners prove and grow the value they see from Facebook. Rob joined Facebook following three years at Amazon.com as the Sr. Product Manager for display advertising analytics. Rob holds a bachelor’s degree from the University of Chicago and an MBA from the University of Michigan Ross School of Business.
    Advertising Research Manager, Marketing Science Facebook

  • Doug Peeples

    Doug Peeples
    Thursday, August 21st 3:35 pm – 4:35 pm
    Case Studies, Brands & Agency Success

    Doug Peeples is the Global Search Manager at General Motors where he leads the strategy, integration, and execution of SEO efforts globally. A young veteran in the realm digital marketing, Doug has lead efforts across SEO, Social Media, & Web Optimization over the span of his 10 year career in the industry.

    LinkedIn @dpeeps
    GM Global Digital Marketing & Advertising General Motors

  • Ken Yamada

    Ken Yamada
    Thursday, August 21st 4:45pm - 5:45 pm
    Advancements in Global Search: Beyond Translation

    Ken has helped companies grow through global digital marketing. Prior to joining Gengo, Ken launched and managed acquistion programs for Gap and Banana Republic eCommerce websites in Japan and has lead online marketing roles at Eventbrite, Salesforce.com, MySpace and iProspect.

    Marketing Director Gengo

  • Ken Shults

    Ken Shults
    Thursday, August 21st 10:30am - 11:40 am
    Navigating Secure Search: From Keywords to Content

    A seasoned marketing veteran, Ken leverages his rich experience in mass customization technology platforms, one-to-one marketing programs and predictive modeling algorithms to lead Global Strategies developments in analytics.
    Managing Director of Global Consulting Global Strategies

  • Mellissa Jenson

    Mellissa Jenson
    Thursday, August 21st 4:45pm - 5:45 pm
    Advancements in Global Search: Beyond Translation

    Bringing over 13 years of search engine marketing experience, Mellissa’s understand of the ever-changing search landscape and how it impacts websites, allows her to develop strategic search engine marketing programs with a goal of increasing her client’s websites natural search presence through Search Engine Marketing Optimization (SEO) Social Media Optimization (SMO), link development, and leveraging analytic insights.

    LinkedIn @mellissajensen
    Director, Strategic Analytics Global Strategies

  • Gene McKenna

    Gene McKenna
    Thursday, August 21st 10:30am - 11:40 am
    Navigating Secure Search: From Keywords to Content

    Gene McKenna is a Director of Product Management at Groupon where he leads organic search.Gene's SEO philosophy is to build a great product for users so he led his team to launch Groupon's first on-site search, Groupon Place Pages and the Groupon Guide platform -- for Groupon's editors and a world wide local blogger network the SEO team is recruiting. Crazy about numbers, he built an analytics system for SEO and spun out a new marketing analytics team to develop the platform for all marketing channels. Gene came to Groupon through acquisition of Uptake, a travel site he co-founded. Uptake aggregated content from the top 500 travel sites worldwide and grew to 4 million monthly visitors. It was where Gene learned SEO from some really great people. Prior to Uptake Gene was an email marketer, leading product management at Digital Impact, now Acxiom Digital. A programming geek since age 12 when his family got an Apple. Gene studied civil engineering, computer science and education graduating from MIT in 1992 and Stanford in 1995.

    Director of Search Marketing Groupon

  • Melissa Walner

    Melissa Walner
    Thursday, August 21st 1:55pm - 3:05 pm
    Changing SERP

    Strategic marketing professional with over 14 years of experience and accomplishments with industry-leading companies. As Director of Global SEO, Melissa leads a team of SEO all-stars, responsible for driving organic search performance for Hilton Worldwide’s 11 brands and 4,100 hotels globally. Melissa’s illustrious career spans stellar results at reputed brands like JCPenney and Fossil.

    LinkedIn @melissawalner
    Director of Global SEO Hilton Worldwide

  • Sean Kainec

    Sean Kainec
    Thursday, August 21st 10:30am - 11:40 am
    Navigating Secure Search

    Manages the strategic vision, implementation and measurement of a large scale e-commerce business, tasked to grow SEO into its largest channel. Sean partners with merchants, online/offline marketing groups, IT and Senior Leadership to provide guidance as the Home Depot builds upon its interconnected retail philosophy. Sean brings over 10+ years of digital marketing experience.

    Head of SEO Home Depot

  • Laura-Ann Mitchell

    Laura-Ann Mitchell
    Thursday, August 21st 4:45pm - 5:45 pm
    Advancements in Global Search: Beyond Translation

    Over the past 5 years, Laura-Ann has driven Intel’s Search Engine Optimization program across 22 different countries and ensures that search is deeply interwoven into the company’s content strategy and optimization efforts. Her efforts have produced a robust SEO program with record results that continues to redefine how search is managed across the company.

    Digital Marketing Manager Intel

  • Antonio Esposito

    Antonio Esposito
    Thursday, August 21st 3:35 pm – 4:35 pm
    Case Studies, Brands & Agency Success

    Drawn to search because of its unique ability to enrich the lives of millions with just a few lines of code or a well-structured PPC account. He loves being able to harness the power of search engines to match great experiences to the right users who are actively looking for them. Antonio has currently made a home at iProspect for the past 2 1/2 years. Working with GM, he has been driving the global SEO strategy on the agency side and oversees the alignment of 166 websites in 66 markets with the help of 6 regional iProspect support hubs. In his spare time he works closely with the Detroit start-up community. Offering his expertise in digital marketing, Antonio helps these young companies define who they are and what they need to focus on when creating a successful brand.

    LinkedIn @aesposito88
    GM Global SEO Lead iProspect

  • Lauren MacPhail

    Lauren MacPhail
    Thursday, August 21st 1:55pm - 3:05 pm
    Changing SERP

    Leading a large team of highly skilled marketers focused on SEO, content, conversion and user experience. Lauren’s team managers highly technical SEO projects in partnership with the Development and Product Management organizations, where her technical expertise has been invaluable to the implementation. Largely impacting SEO traffic and sales, referral traffic, customer engagement, social sharing and customer acquisition.

    LinkedIn @LaurenMacPhail
    SEO Director Macys

  • Dixon Jones

    Dixon Jones
    Thursday, August 21st 1:55pm - 3:05 pm
    Content Metrics That Matter

    Dixon has worked on the forefront of search marketing since 1999, setting up a UK-based search marketing consultancy firm, Receptional. Dixon consistently presents at search conferences globally and has clients in all sectors including national papers and international search engines to understand their own search strategy. In 2009, Dixon became Director of Marketing for one of the world’s largest link analysis engine’s, transforming the Search Engine industry by providing link intelligence on a scale not previously open to the industry.

    Business Development Majestic SEO

  • Michael Jozaitis

    Michael Jozaitis
    Friday, August 22nd 9:00am - 10:00am
    Scaling In-House

    As Manager of SEO Strategy in Marriott Digital Services (MDS), Marriott International’s comprehensive in-house digital services program. Originally founded in 2008, under the name Emerge, MDS was a hospitality industry first - a cost-recoverable opt-in service providing SEO exclusively for Marriott’s portfolio of hotels. In MDS, Michael is responsible for hotel SEO strategy, operationalizing and scaling search tactic that makeup the program. Michael is also the Marriott Hotel website technical SEO lead, focused on enhancing the platforms SEO foundation. Prior to joining Marriott, Michael was a digital strategist on the agency side with a brand of clients such as Everlast, Electrolux, IBM, Sonic Drive-in, Pearle Vision and Chase.

    LinkedIn @mjoza
    Manager SEO Strategy Marriott

  • Alex Volk

    Alex Volk
    Friday, August 22nd 9:00am - 10:00am
    Scaling In-House

    Responsible for leading a team of SEO professionals dedicated to increasing the quality and quantity of organic referrals to Microsoft’s corporate web properties. Alex is focused on giving online marketers and publishers a Microsoft the tools and best practices necessary to drive improved site referrals, end actions, and revenue. In his 10+ years at Microsoft, Alex has led display advertising efforts for Microsoft.com, driven competitive strategy for various Microsoft sites and developed online “centers of excellence” to increase marketer IQ for digital marketing principles at Microsoft.

    LinkedIn @alexvolk
    Search Marketing Director Microsoft

  • Richard Naimy

    Richard Naimy
    Thursday, August 21st 3:35 pm - 4:35 pm
    Mobile Search Space

    As a 16-year search engine marketing veteran, who is currently the Director of SEO for Move, Inc. Move, Inc., is the leader in online real estate and operator of the Move Network of real estate website for consumers and real estate professionals. The Move Network of websites captures more than 20+ million monthly visitors. Richard oversees Search Engine Optimization for the Desktop, Mobile and App Search Optimization (ASO). Move, Inc currently has four consumer apps in the marketing place and has seen 67% increase in mobile page views and more than 130% increase in mobile photo views from this mobile innovation initiative.

    Director SEO Move.com

  • Seth Holladay

    Seth Holladay
    Thursday, August 21st 4:45pm - 5:45 pm
    Content Metrics that Matter
    Seth Holladay is Senior Director of Audience and Monetization at NBC Universal News Group where he concentrates on audience development and revenue for nbcnews.com, today.com and msnbc.com. He was previously Senior Director of Yield Management at Rodale, Inc where he managed ad operations, web analytics and yield management for Rodale’s magazine websites, including MensHealth.com and RunnersWorld.com. Throughout his career he has been focused on utilizing analytics and data to enhance decision-making and advance business objectives.

    Senior Director of Audience and Monetization NBC Universal

  • Leslie Gibson

    Leslie Gibson
    Thursday, August 21st 1:55pm - 3:05 pm
    Changing SERP

    With her background equally footed in digital and traditional marketing, Leslie knows that great content is essential to every campaign. She crafts the messages that clients use to market their products, finding inspiration in keyword research. Leslie loves showing clients what they’re already doing right -- and how they can engage audiences and continue to drive success. Her interests in cooking and dance mimic how she creates content: step by step, knowing that every detail contributes to an extraordinary experience.

    Associate Director of Content Marketing Nina Hale

  • Denis Scott

    Denis Scott
    Friday, August 22nd 10:30 am – 11:30 am
    Data Keys: Mining Data for Scale

    Leading a team of talented marketers across all acquisition channels including SEO, Paid Search, Mobile, Display, Social, Partnerships, and more. Background includes working at companies like the Gap and the Clorox company as well as 4 years working for a locally own company in Hawaii. Not only has worked in the digital marketing space but also the traditional space including TV, Radio, Print, and Promotions. Only has time to focus on marketing when he is not in the ocean as his real focus is on surfing.

    Senior Director of Acquisition Marketing OpenTable

  • Michael Kirchhoff

    Michael Kirchhoff
    Thursday, August 21st 10:30 am - 11:40 am
    Content 3.0 Creating Win-Win Strategies

    Michael is the Director of SEO/Product Support for PennWell Media with proven record of successfully building digital media teams, spanning IT and Marketing. Michael's role is to converge technology, analytics & marketing to maximize audience reach and ROI. Michael develops Search, Content, Social Media and Technology Strategies for enterprise B2B and B2C companies. Michael has an exceptional track record in audience growth, omnichanel marketing, data and analytics, website development and e-business strategies.

    LinkedIn @seotulsa
    Director of SEO/Product Support PennWell

  • David Whitworth

    David Whitworth
    Thursday, August 21st 1:55pm – 3:05 pm
    Content Search & Social Interplay

    David Whitworth is the SEO Manager for Rackspace, a cloud computing company based in San Antonio, Texas. David began his online marketing career after graduating from the MBA program at The University of Texas at Austin in 2006. His online work experience has spanned from product management to ecommerce management to SEO. His personal passions are soccer, education reform, real estate and most importantly his family.
    SEO Manager Rackspace

  • Jordan Kasteler

    Jordan Kasteler
    Thursday, August 21st 10:30am - 11:40am
    Navigating Secure Search

    With over 10+ years experience in digital marketing, running SEO and content marketing programs in a variety of sectors including non-profit, client, agency, entrepreneurial and as an independent consultant with clients such as Overstock, BlueGlass and PETA. Considered an industry expert, Jordan regularly contributes to publications like Search Engine Land and Marketing Land, speaks internationally at conferences like Search Engine Marketing Expo, Search Engine Strategies and Pubcon and is the author of A to Z: Social Media Marketing.

    LinkedIn @jordankasteler
    Senior SEO Manager Red Door Interactive

  • Viji Davis

    Viji Davis
    Thursday, August 21st 3:35pm – 4:35 pm
    Mobile Search Space

    Viji Davis is the Vice President of Marketing at Resolution. As Resolution’s brand steward, Viji is responsible for brand strategy, corporate brand identity and ensuring all of Resolution’s innovative products and services are well covered in the marketplace. Throughout her tenure, Viji has had the opportunity to work on many brands in a variety of verticals, including Bank of America, Lowe’s, HP, Leapfrog, Norwegian Cruise Lines and Briggs and Stratton. She has been responsible for overarching strategy and planning for many Resolution clients and will apply her digital knowledge to further Resolution’s brand in the marketplace. Viji holds an Economics degree from the University of Illinois. She lives in Chicago with her husband and two daughters. In her spare time, she enjoys traveling, art and anything to do with her daughters.

    LinkedIn @VijiDavis
    VP of Marketing Resolution

  • Adam Audette

    Adam Audette
    Thursday, August 21st 3:35 pm – 4:35 pm
    Case Studies, Brands & Agency Success

    As Chief Knowledge Officer, Adam contributes to the strategic direction of RKG’s paid and organic search marketing services, as well as the creation of new initiatives. Adam also drives the development of proprietary SEO toolsets and business development opportunities, while overseeing client strategy. Before joining RKG, Adam was founder and president of AudetteMedia. One of the foremost SEO shops in the industry, AudetteMedia partnered with premier brands including Zappos, Gannett, Kroger, HSN, Charming Shoppes, University of Phoenix, Amazon, and Michelin.Adam has been active in the search marketing industry since 1996 and is a top rated presenter at premier industry events.

    Chief Knowledge Officer Rimm Kaufman

  • Jason Tabeling

    Jason Tabeling
    Thursday, August 21st 3:35pm - 4:35pm
    Mobile Search Space

    Named “Top 40 Under 40” digital marketer by DMNews in 2012, Jason has created and implemented digital marketing strategies for clients in financial services, retail, healthcare and hospitality. He’s also developed detailed analysis, data models and strategic framework to engage digital media in all online marketing tactics to be successful in both branded and direct response programs. He has successfully created and managed multiple product launches and promotions for various industries. Jason is regularly published on Search Engine Watch, iMedia connection and other publications.

    LinkedIn @jtabeling
    Associate Partner, Search and Media Rosetta

  • Matt Saunders

    Matt Saunders
    Friday, August 22nd 10:30 am – 11:30 am
    Data Keys: Mining Data for Scale

    Matt is a Director of SEO in Rosetta’s POEM group. He brings more than six years of experience in developing and implementing successful SEO campaigns for mid-size to Fortune 100 companies. Matt has an extensive background in all facets of SEO execution and is a frequent contributor to Rosetta’s SEO Thought Leadership initiative.
    His work spans across a variety of industry verticals including hospitality, financial services, consumer products & retail, B2B and healthcare. He has consistently managed in excess of $1MM in annual organic search spend for his clients. Currently, Matt manages a strong team of SEO strategists in addition to the agency’s relationship with BrightEdge.
    Prior to joining Rosetta Matt earned a bachelors in Marketing from The Ohio State University – where he participated in the first ever online marketing class offered by the Fisher College of Business.

    SEO Director Rosetta

  • Jesus Mendez

    Jesus Mendez
    Thursday, August 21st 3:35pm - 4:35pm
    Mobile Search Space

    As SEO Manager for Food Network at Scripps Networks Interactive, Jesus is responsible for managing the day-to-day interactions with the various stakeholders as they relate to foodnetwork.com. Jesus develops and executes the overall Organic Search content and technical strategies for the site. Prior to this role, Jesus worked on the agency side managing the LATAM SEO campaigns for Expedia Mexico, Expedia Brazil, and Expedia Argentina. Jesus is a Chicago-native, who moved to New York City to pursue a Bachelors Degree in Criminal Justice from St. John’s University. In his free time, he is an avid runner and a pizza and dessert connoisseur.

    Manager, Search Engine Optimization Scripps Networks

  • Ali MacDonald

    Ali MacDonald
    Thursday, August 21st 3:35pm - 4:35 pm
    Scaling Content Organizational Transformation

    As the lead SEO strategist at Seagate Technologies, Ali is focused on developing strategic online initiatives, and implementing SEO and content marketing best practices for Seagate’s global web properties. Ali has built and executed online marketing strategies across multiple brands in the technology space, specializing in improved rankings and leveraging content in the conversion funnel.

    Digital Marketing Manager Seagate Technologies

  • Chris Attewall

    Chris Attewall
    Friday, August 22nd 10:30am - 11:30 am
    Data Keys: Mining Data for Scalev

    Chris currently heads up US operations for Search Laboratory, a global leader in International Search Engine Marketing with 10 years’ experience of helping companies like Urban Outfitters, ASOS and Pepsico expand into new online markets through SEO and SEM in over 30 languages. Prior to working for Search Laboratory Chris was responsible for new business sales for Communicator Corp., one of the UK’s leading email service providers, in the run up to their acquisition by Trinity Mirror Group.

    LinkedIn @cattewell
    SVP Americas SearchLabs

  •     Binti Pawa

    Binti Pawa
    Friday, August 22nd 10:30am - 11:30 am
    Best Practices: SEO Success Stories

    A seasoned digital marketing and search engine optimization with over 10 years of experience in leading in-house performance driven growth for both start-ups and corporate heavyweights. Presently the Head of SEO for Time, Inc’s Affluent Media Group, working on brands such as Travel + Leisure and Food & Wine to lead, develop and integrate SEO and content strategies.

    Head of SEO Time, Inc.

  • Mark Munroe

    Mark Munroe
    Friday, August 22nd 10:30 am - 11:30 am
    Best Practice Makes Perfect: SEO Success Stories

    Mark is the Director of SEO of Trulia, the real estate portal for consumers and agents. Mark previously handled SEO and Product Management responsibilities for merchantcircle.com, taking it from launch to 18 million + monthly organic visits. Mark has also worked on a variety of large organic sites including: EverydayHealth.com, Whattoexpect.com, Usedcar.com, PeopleSmart.com, Vayam.com, Sidestep.com (now part of Kayak) and Wine.com. Mark frequently speaks at Search Marketing Expo events and blogs on several SEO related topics at www.seoradar.com

    LinkedIn @markemunroe
    Director of SEO Trulia

  • Eddie Smith

    Eddie Smith
    Thursday, 1:55pm – 3:05pm
    The Content Catalyst - Search, Social and Content Interplay

    Eddie leads the Ads API team for Twitter. In his role, Eddie is charged with growing an ecosystem of marketing partners to match with advertisers who want to maximize the value of their Twitter media investments. Prior to Twitter, Eddie was Chief Revenue Office with Topsy Labs. He started his digital career in the late 1990’s heading up product and business development at DoubleClick. He has also held leadership positions at other blue-chip companies Nielsen, Thomson Reuters and USADataHe graduated from Florida State University with an MA in Advertising.

    LinkedIn @esmitsky
    Head of Ads API Twitter

  • Sara Snyder

    Sara Snyder
    Thursday, August 21st 10:30am -11:40 am
    Content 3.0 Creating Win-Win Strategies

    Sara works alongside leaders on Google’s Global Brand Solutions team to drive the strategic vision, product roadmap and global adoption of YouTube Channels. Joining Google in 2007 and as a graduate with high honors from Pennsylvania State University with a Bachelors of Arts in Advertising & Public Relations.

    Global Product Expert YouTube

An unparalleled networking opportunity



Wednesday, August 20
10:30 AM - 7:00 PM Registration
Regency Foyer, 1st level
12:00 PM - 5:30 PM Training & Certification (Lunch Included)
Gold Ballroom, 1st level
5:30 PM - 7:00 PM Welcome Reception & Expo Open
Sunset Court, 2nd level
Be Found Online
sponsored by Be Found Online
  Optimization Track
The New SEO Landscape
Content Marketing Track
The Path to Measurement
Thursday, August 21
7:00 AM - 7:00 PM Registration
Regency Foyer, 1st level
7:00 AM - 8:30 AM Breakfast
Ralston Ballroom, 1st level
8:30 AM - 9:50 AM Opening Keynote featuring Jim Yu, CEO & Co-Founder, and Lemuel Park, CTO & Co-Founder
Grand Ballroom, 1st level
9:50 AM - 10:20 AM AM Networking Break in Expo
Sunset Court, 2nd level
10:20 AM - 11:30 AM BREAKOUT SESSIONS 1a. Navigating Secure Search - From Keywords to Content
Moderator: Amy Manning, BrightEdge
Ken Shults, Managing Director, Global Consulting, Global Strategies
Gene McKenna, Director of Search Marketing, Groupon
Sean Kainec, Head of SEO, Home Depot
Jordan Kasteler, Senior SEO Manager, Red Door
Gold Ballroom, 1st level
2a. Content 3.0: - Creating Win Win-Win Strategies
Moderator: Mike Grehan, Chief Marketing Officer & Managing Director, Acronym
Michael Kirchhoff, Director of SEO & Product Support, Pennwell
Sara Snyder, Global Product Expert, YouTube Channels, YouTube
Twin Peaks, 2nd level
11:40 AM - 12:40 PM Lunch & Expo Open
Ralston Ballroom, 1st level
Expo: Sunset Court, 2nd level
sponsored by Resolution
12:35 PM - 1:50 PM Afternoon Keynote Panel
Moderator: Josh Crossman, BrightEdge
Darren Pleasance, Director, Global Customer Acquisitions, Google
Duane Forrester, Senior Product Marketing Manager Bing
Raj Rao, Vice President of Global eTransformation, 3M
Loni Stark, Director, Product & Industry Marketing, Adobe

Grand Ballroom, 1st level
1:55 PM - 3:05 PM BREAKOUT SESSIONS 1b. The Changing SERP - Staying on Top of the Competition
Moderator: Lauren MacPhail, SEO Director, Macys
Steve Krull, CEO, BeFoundOnline
Dan Reno, Vice President of Organic Media, BeFoundOnline
AJ Kohn, Owner, Blind 5 Year Old
Melissa Walner, Director of Global SEO and Social Media, Hilton Worldwide
Leslie Gibson, Associate Director of Content Marketing, Nina Hale

Twin Peaks, 2nd level
2b. The Content Catalyst - Search, Social and Content Interplay
Moderator: Kristin Morse, BrightEdge
Brenna Comacchio, Search Marketing Analyst, Autodesk
Duane Forrester, Senior Product Marketing Manager, Bing
Rob Creekmore, Advertising Research Manager, Marketing Science, Facebook
Eddie Smith, Head of Ads API, Twitter
David Whitworth, Rackspace

Gold Ballroom, 1st level
3:05 PM - 3:30 PM PM Networking Break in Expo
Sunset Court, 2nd level
3:35 PM - 4:35 PM BREAKOUT SESSIONS 1c. Mobile Search Space - The Multi-Device Type Market
Moderator: Jesus Mendez, Manager, Search Engine Optimization, Scripps Network
Felipe Carreras, Director of eCommerce, Best Western
Richard Naimy, Director of SEO, Move, Inc.
Viji Davis, VP of Marketing, Resolution
Jason Tabeling, Associate Partner, Search and Media, Rosetta

Gold Ballroom, 1st level
2c. Case Studies - Brands and Agency Success
Moderator: Mark Mitchell, BrightEdge
Adam Audette, Chief Knowledge Officer, Rimm Kaufman Group
Antonio Esposito, GM Global SEO Lead, iProspect
Doug Peeples, Global Search Manager, General Motors

Twin Peaks, 2nd level
4:45 PM - 5:45 PM BREAKOUT SESSIONS 1d. Advancement in Global Search - Beyond Translation
Moderator: Ken Yamada, Marketing Director, Gengo
Craig Berdie, Global Search Marketing Director, 3M
Mattia Santin, Global SEO/Social Manager, adidas
Dave Lloyd, Senior Manager, Global Search Marketing, Adobe
Mellissa Jensen, Director, Strategic Analytics, Global Strategies
Laura-Ann Mitchell, Digital Marketing Manager, Intel

Twin Peaks, 2nd level
2d. Content Metrics That Matter - Measurement, Performance & Value
Moderator: Allie Wagner, BrightEdge
Marty Muse, CEO and Co-Founder, Relevance
Dixon Jones, Director of Marketing, Majestic
Seth Holladay, Senior Director, Audience and Monetization, NBC Universal
David Whitworth, SEO Manager, Rackspace

Gold Ballroom, 1st level
6:00 PM - 7:00 PM Cocktail Reception in Expo
Sunset Court, 2nd level
Adobe Global Strategies
Sponsored by Adobe and Global Strategies
7:00 PM - 10:00 PM BrightEdge Customer Celebration, Grand Ballroom
1st level & Sunset Court, 2nd level
  In-House SEO Content in Your Organization
Friday, August 22
8:00 AM - 9:00 AM Breakfast & Expo, Ralston Ballroom
1st level, Expo: Sunset Court, 2nd level
9:00 AM - 10:00 AM BREAKOUT SESSIONS 1e. Scaling In-house - Building The Best Enterprise SEO Operation
Moderator: Albert Gouyet, BrightEdge
Dave Lloyd, Senior Manager, Global Search Marketing, Adobe
Ngia Vang, SEO Team Lead, Experian
Michael Jozatis, Manager SEO Strategy, Marriott Emerge, Marriott
Alex Volk, Search Marketing Director, Microsoft

Gold Ballroom, 1st level
2e. Scaling Content - Transformation in Your Organization
Moderator: Seth Restaino, BrightEdge
Guru Charan, Vice President of Strategy and Business Development, Biz2Credit
Allison Fabella, Director, Global SEO, Career Builder
Ali MacDonald, Content Marketing Manager, Seagate Technologies

Twin Peaks, 2nd level
10:00 AM - 10:30 AM AM Networking Break in Expo, Sunset Court, 2nd level
  Share Insights Track
10:30 AM - 11:30 AM BREAKOUT SESSIONS 1f. Best Practice Makes Perfect - SEO Success Stories
Moderator: Erik Newton, BrightEdge
Dawna Olsen, Senior Director, Corporate Marketing, Epicor Software
Dixon Jones, Director of Marketing, Majestic
Binti Pawa, Head of SEO, Time, Inc.
Mark Munroe, Director of SEO, Trulia

Twin Peaks, 2nd level
2f. Data Keys - Mining Data for SEO and Content at Scale
Moderator: Lorna Henri, BrightEdge
Kiril Kronrod, Senior Global SEO Manager, Adobe
Denis Scott, Senior Director of Marketing - Acquisition, OpenTable
Matt Saunders, Director, SEO Strategist, Rosetta
Chris Attewell, SVP Americas, Searchlabs

Gold Ballroom, 1st level
11:30 AM - 1:30 PM Closing Keynote & Guest Speaker Lunch featuring Stephen J. Dubner, co-author of "Think Like a Freak"
Grand Ballroom, 1st level
Sponsored by Adobe
1:30 PM - 2:30 PM Stephen J. Dubner Book Signing
Regency Foyer, 1st level
2:30 PM - 6:30 PM Networking and Social Activity (SF Bus Tour & Reception at Fisherman's Wharf)
Bus starts to depart Palace Hotel at 2:30 pm
sponsored by Majestic and Resolution
*Agenda is subject to change without prior notice.

Get trained live from experts on the latest features and become certified


Training & Certification

SOLD OUT! While you attend the conference, get trained and certified on the BrightEdge platform. BrightEdge Certification has become a standard in the industry – many marketing organizations are including this as a job requirement.

BrightEdge certified professional

Have Fun at Share14!

Join Us on the Red Carpet

Cool. Fun. Fabulous. This year's Thursday night evening event amplifies the uber cool vibe and is a celebration for our customers and the industry. The night will begin with a cocktail reception followed by the celebration party in the Grand Ballroom. You will mingle with the best in search and digital marketing while enjoying BrightEdge's signature cocktail or a refreshment of your choice.

After the reception, you'll be ushered down the red carpet into the Grand Ballroom where your senses will be illuminated by the sights and sounds of the evening. You won't want to miss the “get out of your seat” live entertainment and fun activities planned throughout the night.

Friday Networking & Social Event

After an amazing week of great keynotes and sessions at Share14, wind down the week with a private tour of SF. Join us on the private tour of San Francisco's unique spots with amazing views while networking with others in a more informal setting. Enjoy the sights and sounds of SF, followed by a wine making experience and reception at a unique venue.


Share14 is the Industry's Leading Digital Marketing Event and is the only digital marketing conference exclusively focused on organic search and content marketing. Share14 shapes the industry and again promises to be packed with content from leading global brands. We're going to bring together the highest caliber of SEO experts, digital marketers, thought leaders, and decision makers in the industry.