“Content is King!” has been marketing’s rallying cry for quite some time now, yet content engagement, and what that even means, remains a real challenge for brands. And more and more, brands who were dubious in the past have been getting on board the content train.They’ve seen firsthand (often by watching their competitors) the potential that content marketing has to allow them to educate, connect with, and engage with an audience, never mind how important content is as part of their overall lead gen efforts.