A recent Gartner Digital Business Survey finds that there is a lack of clarity by retail marketers concerning their objectives. The retail industry is struggling to understand user intent and align traditional retail marketing initiatives with the new digital customer journey.

In this industry report on retail marketing, BrightEdge evaluates 9 trends that are affecting the retail customer journey.

Key trends

• 81% of shoppers first learn about a product online
• Voice search is expected to reach 50% of search queries by 2020
• 26% of marketers believe AI is the next big thing in marketing
• Personalization and local search should be prioritized

Download the full report for more on exclusive retail marketing research.

With internet usage soaring in the 1990s, an industry with minimal change for centuries, suddenly had to start sprinting to stay in business. Over the last 20 years, those that pivoted stayed afloat, while many unfortunately disappeared. Budgets have shrunk over the last few years which has forced companies to turn to more creative tactics and channels to thrive; these include SEO, social media, mobile, and personalization.

In this industry report on media and publishing marketing, BrightEdge dives into how today's media and publishing companies are able to successfully engage with consumers with personalized and local content to increase engagement and frequency.

Key trends

• Content for voice and media searches
• Mobile-first strategies - 62% of search queries are mobile
• An estimated 2/3 of adults use social to get some of their news
• Content personalization maximizes relevancy leading to increased consumption

Dive into the full report for more extensive research on engaging with your digital consumers.

The financial services industry has traditionally been a conservative one, but the industry is rapidly increasing its prioritization on digital marketing, including SEO. And even though only 7% of financial services brands consider high-quality content a top priority (compared to 15% in other industries), it speaks to the volume of SEO opportunity that exists for financial services brands if they act now.

In this industry report on financial services, BrightEdge breaks down 7 key trends that are re-shaping the way brands in the financial services industry and planning digital marketing.

Key trends

• Google search query activity in financial queries
• Channel marketing mix in the financial services industry
• Financial services benchmark SEO stats

Use this full report to understand what is changing digitally in the financial industry.