Teradata Conducts an Effective Website Audit & Improves SEO Performance
Teradata identifies gaps in SEO performance with the help of BrightEdge’s SEO platform
+1,089%
increase in traffic in the first 12 months
+723%
increase in first 5 months
The Business Challenge
Teradata’s website is an important source for generating awareness and driving top-of-funnel engagement with prospective customers. In early 2021, Digital Marketing Director, Ron Weber and the Teradata SEO team sought to establish baseline analytics for SEO and understand where the website was underperforming.
Conducting technical site audits can be challenging, especially when you have to do it by yourself. Luckily, the Teradata team had the support of BrightEdge and our suite of SEO and website audit products.
The BrightEdge Solution
The SEO team leveraged BrightEdge to help organize and prioritize the initiative, employing it for keyword research and keyword and page ranking analysis, then tracking the growing traffic following implementation.
With the help of BrightEdge, the Teradata team was able to track page ranks, identify drops in keyword rankings, and build a solid plan of action to improve key SEO performance metrics.
The Results
The team saw huge success from their efforts around keyword research and page optimization. Within the first 12 months they saw huge increases in traffic and visits to top-performing pages achieving their goals for SEO performance.
Download the full case study to review the results.
MYOB Increased Search Channel Sign Ups by 162% and Drove New Leads
Discover how they successfully collected leads using BrightEdge Technology features
162%
increase in trial sign ups
2,000+
new leads in 3 months
MYOB Increased Search Channel Trial Sign Ups by 162% and Drives Thousands of New B2B Leads
Discover how they successfully collected leads using BrightEdge Technology features
THE PROBLEM
MYOB helps Australian and New Zealand businesses succeed. They offer intelligent and intuitive accounting software and business management tools to make business life easier. Their primary aim with BrightEdge was to enable the team to increase leads and sales via the organic search channel and to improve the synergies and efficiencies of organic and paid search.
"We were using another provider for rank tracking however, we quickly outgrew the limitations of the tool and needed a more robust platform to help us with dashboarding/reporting and keyword tracking."
Learn How MYOB Drove Thousands Of New Leads With BrightEdge!
MYOB Case Study
SWK Technologies sees over 700% increase in B2B leads
Learn how Hector Bonilla has made marketing profitable for SWK Technologies
Transcript of SWK Technologies' SEO story:
So SWK technologies is a software reseller. We’re more or less a retailer of B2B software. As a content writer I am also the de-facto SEO.
Our main metric and focus in digital marketing is our B2B leads.
I use BrightEdge in order to aggregate a lot of that data. I can tell you our site has increased, from when I started, we've had an increase of around 700% in leads.
An SWK executive said "I can't believe marketing is actually profitable now."
Request a personalized demo to see what the BrightEdge SEO platform can do for you.
SWK Technologies Customer Story
Teradata Achieves High Rank and B2B Lead Generation
Teradata's Global SEO Strategist, Ron Weber, utilizes BrightEdge to optimize all aspects of their Content and SEO strategies
Transcript from Teradata's SEO Story:
The current program at Teradata really was when I took over it was a house on fire. We had a lot of technical issues. We had a lot of content issues. And really it was starting from scratch. It was really analyzing what was happening with the site from all angles and figuring out what to do next.
I am the only person in SEO at our company. I do work with a content team. I have a vast array of resources at my disposal. We have a lot of content-rich assets that are already in place - just a lot of pages that needed to be optimized.
My digital team, which was four people back in March, is now eight. The commitment from management is there. We're pulling resources from all other departments. SEO-led, digital-led; is really what the call to arms is at my company.
The house was on fire when I took it over - a lot of technical SEO work had to be done. Now, we're to the point where we are driving leads. B2B lead gen is the sole focus of our website - that's what SEO is driving towards - that's what everything is driving towards.
As an example, when I first took over SEO I realized that that our cloud section was under-served, under-utilized, under-optimized. I took the section, and I had an SEO led strategy which doubled the number of pages. We went from 14 pages to 28 pages within the span of six weeks put up those pages quickly. They all had SEO journeys in mind. They were all SEO optimized.
The number of keywords in the first position have doubled, the number of keywords in our second position have doubled, and the number of keywords, just across the board, have doubled rankings, all the way from page one to page four to 10. The net impact on the leads that we’re gathering specifically to cloud have been three times what they were back in June.
Our company focuses on megadata customers. I can't quantify what that is, but I do know that the number of leads that are coming from our megadata customers are significant; much more so than prior to doing SEO.
ContentIQ and, as I mentioned, our platform was on fire when I first started in and so being able to see that from BrightEdge perspective was great. And seeing that score tick up, week after week has been really part of my winning strategy.
BrightEdge affects my content strategy in the most impactful way which is looking at competitors. That is something that has served me well for the number of years I've had BrightEdge. And being able to know what my competitors are ranking for that we absolutely should be ranking for is one of those things that I can bring to any content team and bring them the reason to believe why they need to produce content.
Teradata Customer Story
32%
increase in page one keywords
3x
increase in ranked keywords
Teradata Uses ContentIQ for Technical SEO, Triples B2B Leads in Less than 5 Months
THE BACKGROUND
In June 2019, the Teradata site and SEO program had a lot of both technical and content issues. It required analyzing what was happening with the site from all angles and figuring out next steps.
THE SOLUTION
BrightEdge ContentIQ enabled Ron Weber, Sr. Global Digital Strategist at Teradata, to see what technical fixes were required. "Seeing that score tick up, week after week has been a key part of my winning strategy." Weber realized that their cloud section was under-served, under-utilized, and under-optimized. He had an SEO-led strategy which doubled the number of pages optimized from 14 to 28 within a six-week time span.
"BrightEdge affects my content strategy in the most impactful way, which is looking at competitors. That is something that has served me well for the number of years I've had BrightEdge. Being able to know what my competitors are ranking for that we absolutely should be ranking for is one of those things that I can bring to any content team and bring them the reason to believe why they need to produce content to capture it."
THE RESULTS
For Teradata, the number of keywords in the first and second search rank positions have doubled and the number of keyword rankings across the board have doubled. Teradata's number of keywords that rank have increased by three times and, in the last six months alone, they've seen more than a 32% increase in keywords ranked on page one.
The net impact that the leads we're gathering is up three times what they were back in June 2019. The number of leads that are coming from our mega-data customers is significant -- much moreso than prior to doing SEO. --Rob Weber, Teradata
Teradata Case Study
Veteran SEO Looks to BrightEdge When Building New Programs
Senior SEO Manager Philip Chevalier plans to build Boston Digital's SEO with BrightEdge
Boston Digital Customer Story
Kintone B2B Apps Technology Provider on Content and Leads
Learn how Haohun Wang of Kintone increased organic traffic volume and conversions from organic.
Kintone Customer Story
Ask the Experts Basic SEO
Get answers to any introductory-level SEO questions you might have
Ask the Experts Basic SEO
Get answers to any introductory-level SEO questions you might have.
Available On-Demand!
Join us for a basic SEO Q&A with Erik Newton, VP of Growth and Head of SEO, and Brandon Zeman SEO lead at UL for a quick intro to SEO basics and 30 minutes of Q&A from the audience.
We will cover the SEO basics you need to begin and how to organize the workflow. Included in the coverage is SERPs, or search engine results pages, and page rank, algorithms, what they are, and how to manage their changes, search engine crawlers, blogs and creating quality content for SEO, content planning for your own website, headlines, metadata and how to write meta descriptions, title tags, why they're important, and how to write them, and more.
In this webinar, you will learn the best practices for SEO basics. By the end of it, you should be able to dive into your site and make simple changes to begin your journey with SEO. The 23 fundamentals of SEO basics are just a click away.
We will be recording the SEO basics webinar, and it will be available on demand at the same registration URL a few hours after the event. Please note there is no phone dial in for audience members. You will need to use your computer audio, so best to have headphones available. If the screen or audio freezes, please refresh your browser. If that does not work, please close your browser and log in again.
Register now.