---
title: How to Build and Execute a Social Media Strategy for AEO
url: https://www.brightedge.com/resources/webinars/how-to-build-a-social-media-strategy-for-aeo
---

# How to Build and Execute a Social Media Strategy for AEO 

Discover how AI search engines utilize social content. Learn a practical framework to transform Reddit conversations and community engagement into measurable AI visibility.

**Session Information**  
- **Live Date:** Wednesday, August 12, 2026, at 10:00 AM PT  
- **On-Demand Access:** Originally presented on August 12, 2026, this session focuses on building and executing a social media strategy for Answer Engine Optimization (AEO).

In the fast-changing search landscape, search engine optimization (SEO) is evolving into Answer Engine Optimization (AEO). Users increasingly rely on conversational AI like ChatGPT and Google AI Overviews for critical business decisions. Social media platforms are key sources where these models obtain information. This session shares innovative research on how search engines reference platforms like LinkedIn, YouTube, Reddit, Instagram, and Facebook. 

Enterprise brands will learn to optimize their own social assets. This optimization helps secure valuable citations and capture down-funnel, transactional buyers.

## Key Learning Outcomes

- Understand how AI engines cite social channels across various industries. Comprehend why they operate under distinct rules.
- Identify the characteristics of posts, threads, and content that AI actually cites. Develop a workable strategy using this insight without adding more tasks.
- Learn methods to measure if your offsite efforts are enhancing AI visibility and achieving desired results.

## Reasons to Watch This Session

- The live session achieved a satisfaction score of 4.52 out of 5.0, with a promoter rate of 92.86% among surveyed attendees.
- Discover how to audit and align your corporate descriptions, job listings, and profile structures. This directly influences AI engines' verification of your business.
- Learn how to optimize specific video timestamps and utilize conversational insights from forums. This helps capture motivated, down-funnel buyers who convert up to three times better than typical referral traffic.

## Watch On Demand

Access the on-demand session to continue learning about building a robust social media strategy for AEO.