How to Build and Execute a Social Media Strategy for AEO
Discover how AI search engines use social content, and learn a practical framework to turn Reddit, social conversations, and community engagement into measurable AI visibility.
Originally presented on August 12, 2026, this on-demand session takes a deep look at How to Build and Execute a Social Media Strategy for AEO (Answer Engine Optimization)
In the rapidly evolving search landscape, search engine optimization is expanding into Answer Engine Optimization (AEO). Searchers are increasingly utilizing conversational artificial intelligence engines such as ChatGPT and Google AI Overviews to make critical business decisions, and social media platforms are playing a primary role in where these models find information. This session shares breakthrough research on where and how search engines cite platforms such as LinkedIn, YouTube, Reddit, Instagram, and Facebook. Enterprise brands will discover how to optimize their owned social assets to secure high-value citations and capture down-funnel, transactional buyers.
What you'll learn:
- How each AI engine cites social channels across industries, and why they play by completely different rules
- The traits of the posts, threads, and content AI actually cites, and how to build an executable workflow against them without adding a new workstream
- How to measure whether your offsite efforts are translating into AI visibility and results
Why Watch
- The live session received an overall satisfaction score of 4.52 out of 5.0, with a 92.86% promoter rate from surveyed attendees.
- Learn how to audit and align your corporate descriptions, job listings, and profile structures to directly influence what leading artificial intelligence engines say when verifying your business.
- Discover how optimizing specific video timestamps and utilizing conversational forum insights can help you capture motivated, down-funnel buyers who convert up to three times better than standard referral traffic.
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