How to Build and Execute a Social Media Strategy for AEO
Discover how AI search engines use social content, and learn a practical framework to turn Reddit, social conversations, and community engagement into measurable AI visibility.
Join us live to learn how to put social media to work in your AI search strategy.
You've optimized your website for AI search. But AI engines build their answers from far more than your site. Reddit threads, community discussions, and social content are shaping what AI says about your category right now, often in conversations you didn't start. Here's the catch. You can't simply post your way into AI answers. Each engine treats social differently, and the sources that earn citations share specific traits most brands overlook. We'll share exclusive new BrightEdge research on how social platforms are cited across industries, then walk through a practical offsite workflow that fits into the marketing motions you already run.
What you'll learn:
- How each AI engine cites social channels across industries, and why they play by completely different rules
- The traits of the posts, threads, and content AI actually cites, and how to build an executable workflow against them without adding a new workstream
- How to measure whether your offsite efforts are translating into AI visibility and results
