Jacqueline Urick
  Head of SEO (SEO Manager)
  The Pampered Chef

Jacqueline Urick, Head of SEO for Pampered Chef, reminded us all that the developers on our teams are people, too! Improving communication can go a long way in helping everyone work together, as well as understanding the goals and pressing concerns of the different groups. Dashboards in particular can be helpful to show progress on SEO projects and to help developers understand your needs.

  Collin Colburn
  Researcher
  Forrester Research

Collin Colburn is a researcher at Forrester Research. He spoke about the importance of creating a frictionless, anticipatory, and immersive marketing experience in the world of post-digital marketing. He drove home the point that marketers really need to do what they say; customers are not nearly as interested in what marketers say as they are in what marketers do. Consumers today are interested in personalized messages, rather than general broadcasts, and they want brands that understand the value of being human, helpful, and handy.

   Steven Saltzman
   Managing Editor
   Consumer Reports

Steven Saltzman, managing editor at Consumer Reports, spoke about the importance of having content with a plan and a purpose. It is no longer a "if you build it [they will come]" scenario. Now brands need to plan ahead to ensure that their content meets user demand.

 
  Eric Baudais
  SEO Campaign Analyst II
  PennWell

Eric Baudais, the SEO Campaign Analyst II at PennWell spoke about gaining insights from combined data. When Google stopped providing keyword data, they had to take a more holistic approach to their sites. Using BrightEdge, they were able to identify content gaps and move forward with an effective strategy.

   Kelly Rivard
   SEO Strategist
   Hallmark Cards
 

Kelly Rivard, the SEO Strategist at Hallmark, spoke about the efforts and success that Hallmark has had in turning around their digital presence and establishing themselves online. They did this by investing in people they can trust, breaking down silos, and being willing to reassess anything.

 
    Dan Petty
    Senior Editor
    The Denver Post
 

Dan Petty, the Senior Editor at The Denver Post, addressed the challenges of bringing the paper into the digital age. The transition was achieved by understanding how headlines and page elements work differently online. They educated their employees about the changes and praised good results.

 
  Michel Kant
  SEO Manager
  Staples Europe 

Michel Kant, the SEO Manager of Staples Europe, explained his 5-point plan for in-house SEO. He believes that increasing understanding in the business, making goals tangible, and sharing success make it possible to have a leap of faith and reach your goals.

  Jolene Pierangeli
  Associate Director, Digital Marketing
  Mylan
 

Jolene Pierangeli, the Associate Director of Digital Marketing at Mylan, described achieving SEO success with just one person or a small team. She elaborated on the importance of helping everyone understand SEO, elevating SEO in the organization, and building dashboards to manage the data.

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  Duy Vu
  SEO Marketing Manager
  Assurant



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