CO202: The Content Management Cycle - Steven Saltzman

Building Content with a Plan: Content with a Purpose

steven saltzmann consumer reports  consumer reports logo

   Steven Saltzman
   Managing Editor
   Consumer Reports


Steven Saltzman, managing editor at Consumer Reports, spoke about the importance of having content with a plan and a purpose. It is no longer a "if you build it [they will come]" scenario. Now brands need to plan ahead to ensure that their content meets user demand.

share17 registration banner