L'Oréal Gains Edge on Striking Distance Voice Search Queries
Carlos Spallarossa gets an early start on ranking for striking distance voice search queries using Content Recommendations
Should you be developing an SEO strategy for voice search?
L'Oréal Positions Itself for Integrated Search
Carlos Spallarossa of L'Oréal uses Keyword Grouping to maximize search coverage between SEO and paid search
Loreal Testimonial Video 3
L'Oréal Uses BrightEdge to Plan for Mobile-First Strategy
Carlos Spallarossa uses ContentIQ top prepare L'Oréal assets for new mobile-first strategy
Loreal Testimonial Video 2
L'Oréal Optimizes Content for Seasonal Traffic Trends
Carlos Spallarossa uses BrightEdge platform to track SEO fluctuations on high-value keywords and landing pages
Loreal Testimonial Video 1
S101: Algorithmic Change and Response - Danielle Yuthas


Danielle Yuthas
Sr. Digital Media & Marketing Specialist
Wellbiz Brands
Danielle Yuthas, the Senior Digital Media & Marketing Specialist from Wellbiz Brands, spoke to us about the regular algorithm changes that impact us all and the upcoming expected changes in 2017. This includes the interstitials penalty, site speed, machine learning, and the importance of featured snippets.
Share16 - S101: Algorithmic Change and Response - Danielle Yuthas
S102: Advanced Mobile Optimization - Binti Pawa
Accelerated Mobile Pages – Are you AMPlified?


Binti Pawa
Head of SEO, Director Food, Lifestyle & Luxury (FLL)
Time Inc
Binti Pawa, the Head of SEO, FLL Group for Time Inc, spoke about the importance of load time and using AMP pages to maintain engagement with users. She touched upon Time’s own experience with the endeavor and the successes they have seen.
Share16 - S102: Advanced Mobile Optimization - Binti Pawa
S102: Advanced Mobile Optimization - Jason Stevens
Cooking with AMP


Jason Stevens
SEO Director
Food Network
Jason Stevens, SEO Director for Food Network, spoke about the importance of site speed and how Google’s answer to customer demands for site speed was to develop AMP. Food Network has been developing their own AMP pages and saw tremendous load time drops once they had done so.

