CO203: Metrics That Matter - Eric Baudais
Gaining Insights, Building Metrics from Combined Data
SEO Campaign Analyst II
Eric Baudais, the SEO Campaign Analyst II at PennWell spoke about gaining insights from combined data. When Google stopped providing keyword data, they had to take a more holistic approach to their sites. Using BrightEdge, they were able to identify content gaps and move forward with an effective strategy.