CO203: Metrics That Matter - Eric Baudais

Gaining Insights, Building Metrics from Combined Data


  Eric Baudais
  SEO Campaign Analyst II


Eric Baudais, the SEO Campaign Analyst II at PennWell spoke about gaining insights from combined data. When Google stopped providing keyword data, they had to take a more holistic approach to their sites. Using BrightEdge, they were able to identify content gaps and move forward with an effective strategy.

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