S105: Global and Local Search - Collin Colburn
Marketing in the Post-Digital World
Collin Colburn is a researcher at Forrester Research. He spoke about the importance of creating a frictionless, anticipatory, and immersive marketing experience in the world of post-digital marketing. He drove home the point that marketers really need to do what they say; customers are not nearly as interested in what marketers say as they are in what marketers do. Consumers today are interested in personalized messages, rather than general broadcasts, and they want brands that understand the value of being human, helpful, and handy.