BE302: Creative Storytelling & Evangelizing Success: Selling Ideas and Building Business Cases - Dan Petty

 
    Dan Petty
    Senior Editor
    The Denver Post
 

 

Dan Petty, the Senior Editor at The Denver Post, addressed the challenges of bringing the paper into the digital age. The transition was achieved by understanding how headlines and page elements work differently online. They educated their employees about the changes and praised good results.