BE303: Digital Career Success Stories: From Practitioner to Organizational Leader - Jolene Pierangeli
Zero to Hero: How the Vivarin Site was Revived – A personal story
Associate Director, Digital Marketing
Jolene Pierangeli, the Associate Director of Digital Marketing at Mylan, described achieving SEO success with just one person or a small team. She elaborated on the importance of helping everyone understand SEO, elevating SEO in the organization, and building dashboards to manage the data.