S305: Data Learning & Decision Making – Crawl, Walk & Run - Sudhir Sharma
Sudhir Sharma
Director of SEO
Movoto, Inc.
< Back to all Share15 Videos
S305: Data Learning & Decision Making – Crawl, Walk & Run - Jay King
Jay King
Sr. Interactive Developer / Social Media Specialist
Ben and Jerry's
Share15 - S305: Data Learning & Decision Making – Crawl, Walk & Run - Jay King
DM106: Integrated Campaign Management and Attribution - Mark Fiske
Mark Fiske
VP Channel Marketing
Ancenstry.com Operations Inc.
< Back to all Share15 Videos
Share15 - DM106: Integrated Campaign Management - Mark Fiske
CM204: Content & Competition: Creation & Curation - Scott Lavelle
Scott Lavelle
Director, Global SEO Marketing
OpenTable
Share15 - CM204: Content & Competition: Creation & Curation - Scott Lavelle
30: Digital Elevation: Transformation - Clay Stobaugh
Share15 - 30: Digital Elevation: Transformation - Clay Stobaugh
DM105: The Hybrid Digital Marketer – Talent Management - Dan Mooney
Dan Mooney
Director of Digital Analytics
John Wiley & Sons, Inc
Share15 - DM105: The Hybrid Digital Marketer – Talent Management - Dan Mooney
CM203: Scaling Content: Production, Process & Culture - Allison Fabella
Allison Fabella
Director Global SEO
CareerBuilder
Share15 - CM203: Scaling Content: Production, Process & Culture - Allison Fabella
S302: Beyond the Algorithm – Advanced SEO & Technical Trajectory - Binti Pawa
Share15 - S302: Beyond the Algorithm – Advanced SEO & Technical Trajectory - Binti Pawa
DM103: Channel Marketing – Digital Marketing Mix - Ujjwal Bhattarai
Ujjawal Bhattarai
Sr. SEO Manager
Brady Corporation
Share15 - DM103: Channel Marketing – Digital Marketing Mix - Ujjwal Bhattarai
Wiley Captures Additional $1,860,000+ Annually
Austin Kane, SEO Strategist of Wiley overcame severe algo penalty, increased traffic by over 6 million page views
90%
growth in SEO traffic
6 million
additional monthly page views
THE PROBLEM
Wiley is a 208-year old content publisher that is addressing a seismic transformation in the industry’s history -- digitization. They have a wealth of content and face the critical need to develop strong online visibility and traffic to their web sites and products. Their challenge is to capture search traffic for both existing and new content while dealing with growing competition and the ever-changing search environment.
SEO Strategist Austin Kane recently faced a search engine algorithm update and penalty that wiped out virtually half of the natural search traffic to one of his websites.
In addition, he needed to prove the value of investment in content marketing and SEO to secure support and resources from management to remedy the penalty and grow organic search as a primary marketing channel.
THE SOLUTION
On Dummies.com, Austin used BrightEdge to identify and isolate the various technical issues that caused the algorithmic penalty. Utilizing the platform, Austin was able to make the development teams aware of the issues by assigning tasks for implementation. On the next crawl and re-index, the team witnessed a full recovery and even higher levels of visibility than in pre-penalty periods.
On EfficientLearning.com, Austin used BrightEdge to analyze competitors, conduct a thorough site audit, optimize existing content, and launch numerous link-building campaigns. The platform helped the team prioritize SEO initiatives, create a strong workflow, and implement tactics according to schedule. This allowed the team to reap the benefits of enhanced visibility prior to their peak season of business.
THE RESULTS
On Dummies.com they’ve seen growth in organic search visibility and organic search traffic increased by more than 6 million additional page views per month. This resulted in approximately $360k more in programmatic ad revenue when annualized. On EfficientLearning.com SEO traffic grew by 90% and contributed to incremental annualized revenue gains that exceed $1,500,000.
Being able to identify opportunities and track changes and results in BrightEdge have helped us generate big ROI and get stakeholders ‘on-board’ with SEO best practices.