Digital Marketing Model: People, Process & Technology, by Kelly Rivard

100 Years of History, 1 Year of SEO: Hallmark in the digital space

kelly rivardhallmark cards brightedge
   Kelly Rivard
   SEO Strategist
   Hallmark Cards



Kelly Rivard, the SEO Strategist at Hallmark, spoke about the efforts and success that Hallmark has had in turning around their digital presence and establishing themselves online. They did this by investing in people they can trust, breaking down silos, and being willing to reassess anything.

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