Transcript of Kiddie Academy's SEO Story:

In our reasoning behind giving direction to our locations on how to implement their local websites, we also work with our education team to deliver highly valuable content around our brand, our curriculum, and provide resources to parents on how to raise great kids.

We work closely with our operations team to talk about everything that's happening at all of our locations. We help implement best practices for our academies to use their websites. We focus a lot on SEO.

My first [favorite feature] is BrightEdge Insights. Getting immediately actionable items to move the needle is very important. I'm obviously very excited about today's announcements and looking forward to using that as quickly as possible. My second favorite [feature] one is ContentIQ. Because in technical SEO there's lots of moving parts, and the crawls that this tool does for you gives you actionable and immediate results.

Local is king on the consumer side of our business. We focus everything on local. with all the websites templated. We have location listing management; we have online review monitoring in place. We focus heavily on local. We’re looking in BrightEdge to help drive better results at the hyperlocal level, moreso than at the domain level for organic search.

We've had months, recently, where mobile has been 70% of our traffic, which is above the standard. And we're monitoring everything from Google My Business actions to mobile website traffic and the difference between conversions on our website from mobile to desktop to tablet to try to optimize all three.

We just redesigned our website. It was designed mobile-first. The other thing that I think about when I think about mobile is Google and the knowledge graph and owning the top of the SERP and being on the local three pack.

I had a franchisee in the last few months send me a screenshot of their mobile device that was clearly a Google SERP with their academy information. It was their knowledge graph or their location and called it their website.

Everything that represents your brand on mobile is your location. We try to control and implement best practices across the board on mobile. We went through a long process, probably took four or five months, to narrow the list to about five or six. We even debated, "do we bring talent in".

We needed a solution that we knew was innovating constantly, was trying to keep up or stay ahead of Google, and was bringing extra value to the table. One that over time we can integrate into our content strategy; that we can coordinate with our paid search strategy, that could handle both our B2B business, and also our B2C Hyper-local business. We had some flexibility, as well, and that was what won the day. In helping us get comfortable with all the new features that are rolling out helping us think through how to effectively build out our platform. They've been super helpful in our migration process. And they're always thinking ahead, which is really great.

I would have to go back and say I have five members of my team, and BrightEdge is one of them.

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Transcript of Orangetheory Fitness and Tombras' SEO Story

Hi, my name is Ryan Edwards. I’m the Senior Vice President, Integrated Search at the Tombras Group. Right now, we have a team of about 11 SEO specialists and we work a lot with hyper-local clients, multi-unit retail, franchise dealership-based business, Great Clips, Orangetheoryfitness, Atrium Health, for exampe; businesses with thousands of locations.

What we’re trying to do right now is use BrightEdge's Hyperlocal custom engine tracking to bring visibility and hyperlocal keyword rank and share of voice, competitive tracking all the way down from the enterprise level to the dealership franchise location level. And with that, do it at scale in a way where you can bubble up data insights that you wouldn’t find at the aggregate level.

We’re using BrightEdge Hyperlocal tracking every Monday morning. My team gets in there. T hey’re looking at which locations that have opportunities and which ones in the last week have fallen out of the 3-pack. We take hyperlocal action, content creation, technical and we find ways to bubble them up and beat the competition. 30% gain on detail pages on Share of Voice organic traffic year over year. With Orangetheory Fitness even more than that. We’re thrilled with the BrightEdge technology and innovation.

BrightEdge helps us save tons of time. Without BrightEdge UI, especially the platform itself, it saves the SEO team dozens of hours every single week being able to find insights; automated insights.

Being able to create custom alerts for when certain things are happening--that’s totally customizable. Not just at an aggregate level but at a location, custom search engine right here based on a zip code or based on latitude, longitude. It enables us to find insights, automated insights and create custom alerts.

Every day I get notes from the team about new products coming out, the StoryBuilder, the content module, and how they’re using it to create solutions for our clients. The clients love it, and my team loves it.

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Transcript of AGA's SEO Story

Our SEO program at AGA is relatively recent. On our old website, we didn't focus too much on SEO. We did gain a lot of organic search traffic just because of the content we had. We didn't put a lot of focus into SEO until our recent website redesign. Because we lost a lot of credibility, due to inaccurate redirects and things like that.

At AGA, we have a combination of three teams that work on SEO. We have our communications team, our IT team, and also our marketing team. And we're kind of going there for different reasons.

Our marketing team uses the Data Cube so that way they can expand their reach through organic search.

Our IT team, they implement things on our website directly, that our communications team can’t. So, if we find coding, something wrong with our JavaScript or something like that they'll handle that.

But the communications team, they're the ones who are really in there. They're the ones working with the Data Cube & Content IQ and also looking at the reports and setting up dashboards for different team members.

I mainly use the Content IQ portion of BrightEdge. It really helps identify areas of our website that really need to be spruced up. One of the main things we noticed is a lot of H1 tags were missing. And that was flagged by the system itself. That really helped us gain credibility, especially with our content pages. But it also flagged that we had a problem with our JavaScript. Some of the pages weren't being read by Google bots. The BrightEdge system and it was able to flag that for us.

And that's kind of why we're actually going to go through another redesign. And we have that in mind, we have the knowledge gained from that in mind for that redesign, so we avoid that problem in the future.

When we did our technical optimization with Content IQ, we actually saw a lot of gains. There's a very clear example with our patient GERD page. It went from being on the second page to the first. BrightEdge has a huge impact on the content we produce at AGA. As everything is tied to essentially how it performs.

So, our marketing team is in IT to make sure that programs and events that we have gain a lot of exposure. And so that we understand how much of it is coming from organic search, and how we're increasing that through things like the Data Cube.

BrightEdge also plays a role in how we push out patient-targeted content. It helps us ensure that we're reaching the right audience. Who's searching for the right terms.

And that's especially important because we're competing with websites, like Web MD and Wikipedia and other associations.

So BrightEdge has been instrumental in our mobile strategy. We've switched to a mobile-first website. Some of the insights we've gained from the BrightEdge platform really help us. What it showed us actually is that our pages are mobile friendly, but they're not loading as fast as they could be. And that's going to ding us in the future because we weren't aware of how slow the pages were. And we also weren't aware how much Google prioritizes mobile so that's been really key in that.

BrightEdge has actually helped us a lot in doing more SEO work because it lets us show the metrics and show the actual wins and also more importantly it lets us show the potential wins. I think when you see all you do is make these small little changes and you can gain a lot of impact, that's huge.

Especially when we're presenting to VPs, or the Board or things like that. The organization as a whole has become more metric-focused. It’s not just about doing a program but showing how that program actually performed on which platforms and what can be learned about what we did.

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Transcript of CION Investment's SEO Customer Story:

We are always optimizing pages on our website and making sure that it's very user friendly. Our marketing team is pretty much involved; there's one person on our operations team who sometimes plays a role. And then we outsource the dev team which also plays a role.

I found Recommendations really useful either keyword groups or pages and understanding what we can adjust based on of what our goal is. I found that really interesting and insightful.

We have a few main keyword groups that we use. But understanding how we can differentiate different articles and pieces of content within those keyword groups so that they're not almost competing against each other is valuable.

We are using a local strategy in terms of territories, more so for the sales team, to enable them when they're doing individual emails or communications to understand what these people respond to. But local SEO could potentially be something we use, you know, in terms of marketing strategy in the future.

BrightEdge has really been able to guide us in terms of data or on a weekly basis what we can look into--just little things to optimize our site better. That's really helped guide us in that sense. We kind of have a home base to come back to and understand.

BrightEdge lets us perform better organically. What are these little things we can do? The way BrightEdge helps a lot with that keyword research is huge, something we need to be tapping into a lot more I think because of compliance reasons because of the nature of the financial industry, we can't sell product.

We can really guide people straight to our product page. In order for them to get there they have to be interested in where they land. And be able to stay on the page and continue browsing pages enough to get to that product page. It's really important to make sure that the content that they're getting is what they want to read.

Organically, the main driver is educational pieces, also thought leadership. Educational pieces to kind of pull them in and just understand who we are as a brand. They may bring up to their financial advisor that they're interested in alternatives, or even better Cion.

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