BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Featured Blogs

Introducing BrightEdge AI Catalyst: Innovating to Give You Complete Search and AI Visibility

We are all navigating a constantly changing search and AI landscape. As the ground shifts beneath our feet, marketers have never had a more critical time to evolve and stay ahead. Today, together with our customers, we are making a monumental step forward as we launch BrightEdge AI Catalyst....

4 Essential Strategies for Navigating SEO in the AI Search Era

We're barely into 2025, and the transformation of search through AI is already reshaping how users discover and consume content. At BrightEdge, we're closely monitoring these developments to help marketers not just adapt, but thrive in this dynamic landscape. As AI-driven experiences become...

How Google AMP Will Streamline Content

People are searching with their mobile devices more now than ever before, so having a good user experience is essential. However, with increased mobile usage (and growing mobile e-commerce) comes an increased expectation for speed and agility, as data has shown that 40% of people will...

AnnaFrancis

M 9 years ago

t 8 min read

YouTube Marketing: 8 Steps to Improve Engagement | BrightEdge

YouTube marketing is a great strategy. YouTube is a solid resource for reaching broad audiences and introducing the brand. The platform has an estimated one billion users from around the world. A well-maintained video channel can help brands promote their story and increase their reputation as...

Erik Newton

M 9 years ago

t 5 min read

Image SEO and Marketing - Visual Content Marketing and Conversions

When people arrive on your site, they will be forming their first impression within 50 milliseconds, which is why image SEO is so important. They will then be deciding whether or not to stay on the site within 8 seconds or less. This amount of time makes it hard to pull in new visitors with text or...

The Rise of Influencer Marketing: Engagement & Value

Conveying trust and authenticity to your audience is a key component in gaining competitive advantage. An estimated 80 percent of customers say that authenticity is critical when they determine whether or not they want to follow a particular brand. Influencer marketing can be an important building...

A BrightEdger

M 9 years ago

t 5 min read

The Power of Domain Authority or Trust Flow

Domain authority and Trust Flow both measure the influence of a website as primarily measured by the number and quality of the site that link to it. When Google determines how well a particular page on your site ranks for a query, the algorithm is not only looking at the individual page that has...

Robert Lim

M 9 years ago

t 6 min read

Share16 Call for Speakers - Open Now - April 15th

BrightEdge’s 6th annual digital marketing conference, Share16, is coming this October 24-26th at the Westin St. Francis in the heart of San Francisco! Last year we had 75+ of the best speakers from leading brands like Google, Salesforce, Microsoft and Bing. This year we plan on...

spatel

M 9 years ago

t 1 min read

SERPs Changing: Paid Search Positions on Right Rail Removed

One of the biggest changes to hit the SERPs in years rolled out this week: Google has eliminated the paid search ads on the right rail and added additional paid ads above and below the organic results. SERPs Survey BrightEdge performed an initial survey on the topic. Reviewing 12 industries...

Erik Newton

M 9 years ago

t 4 min read

A Timeline of Google Algorithm Updates

You hear a lot about Google algorithm updates and may have some trouble keeping them straight. There are over 200 components to Google’s algorithm, and most are not defined publicly. SEOs like to focus on the ones we can control: Trust and Authority Link Popularity of a Specific Page...

Create a Robots.txt That Offers SEO Efforts

Search engine optimization revolves around helping your content rank highly in search engines so that potential customers can find it. There are some moments, however, when you do not want the bots to crawl and rank your pages. In these instances, robots.txt can be a useful resource to help you...

Google SEO May Change in John Giannandrea's New Era

Google has appointed noted artificial intelligence expert John Giannandrea as the new head of its search team following the retirement of Amit Singhal on February 26, 2016. The changeover has been widely interpreted as signaling increased reliance on machine learning in the Google SEO algorithm,...