We all know that content performance is a dynamic space and practitioners are constantly looking for new opportunities to expand their footprint or maximize their impact. One key area for growth is through new keyword opportunities, but most keyword discovery tools simply surface similar “relevant” keywords rather than identify the most strategic opportunities for growth.

With BrightEdge S3 you can leverage cutting-edge technology to build or expand your keyword portfolio to increase your organic search footprint and drive more relevant traffic to your site. BrightEdge S3 discovers and then prioritizes new keyword opportunities by those factors that drive the top and bottom line for your business, ensuring that practitioners target the keywords that are high-converting or within “striking distance.” With BrightEdge, potential revenue guides you to help choose which keywords to focus your efforts on.

• Build a keyword portfolio - With BrightEdge S3, build out or add to your keyword portfolio with confidence. Quickly identify your highest revenue driving branded keywords as well as a list of high converting, long-tail keywords (with the competitive landscape in mind) using BrightEdge’s patented, reverse index of the web: SEO X-Ray.

• “Bucket” keywords into categories - Grouping keyword into “buckets” is an essential component of organizing your data in BrightEdge. Categorize keywords by verticals and hierarchies, brand and non-brand, geographic locations and campaigns surrounding specific events for maximum insight into your content performance.

• Identify keyword gaps & opportunities - BrightEdge S3 helps you identify those keywords that your competitors are optimizing for but aren’t including in your keyword portfolio (gaps) and those keywords that your competitors haven’t yet optimized for but would drive relevant traffic to your site (opportunities).

• Prioritize keywords - Most digital marketers focus on increasing the traffic to their site, but the savviest realize that not all traffic is created equal. With BrightEdge S3, you can instantly prioritize your keyword opportunities by search volume, conversion rates, or “striking distance” so that you focus your content performance efforts on the low hanging fruit for quick wins, while continuing to move the needle on long term content performance strategies.

• Long-Tail scalability - Leverage SEO X-Ray, BrightEdge’s massive reverse index (half a billion keywords), to identify opportunities to expand into the high-converting long-tail while monitoring your competitors’ long-tail strategies.

Content performance success is dependent on optimizing your most valuable webpages. Digital marketers are often faced with the overwhelming task of performing analysis on each and every webpage, and optimizing areas they notice could be improved. In many cases, what needs to be improved on one page is quite different from the next due to the complexity of websites and contributors from a myriad of teams. Marketers often struggle to identify all the areas for improvement across numerous pages with varied page structure, code, internal backlinks, text length, and writing styles, and are left with a time consuming, ineffective process.

BrightEdge streamlines this process with Page Manager, which adds to the powerful BrightEdge S3 recommendation suite for keywords, social, backlinks, and competitive analysis.

BrightEdge S3 Provides:

• Prescriptive best practices – Comprehensive on-page, backlink, internal link, and social recommendations guide you to success.
• In-depth prioritized recommendations – Uncover the highest impact opportunities to increase rank. BrightEdge analyzes +32 elements for each unique webpage—including duplicate content, and provides recommendations for title, header, image, and meta-tags, URL, content, backlinks, and social engagement.
• Customizable recommendations – Control the prioritization of recommendations and specify unique recommendation parameters that cater to your business needs.
• Ability to target multiple keywords per page – Effectively target similar phrases or complementary phrases to boost overall page ranking.
• Tasks & Workflow – Take action on recommendations by assigning tasks to team members. Align content performance efforts and track progress from start to finish.
• Competitive Intelligence – Uncover the top 10 competing webpages and see your chances of ranking in the top positions

Complete insight into your internal links:

Many organizations today are undertaking internal link cleanup and optimization initiatives, as internal links are essential for establishing a site architecture that’s easy to navigate and spreads link juice across your website. And, having a link structure that’s easy for search engines to crawl is necessary for proper search indexing and rankings.

• Identify Internal Links – See a complete list of all internal links directing to each URL, and if the anchor text contains your target keywords.
• Take Action – Assign tasks to team members and streamline the process of identifying and optimizing for internal links across your site.

Group and analyze pages by category

• Focus on what matters – Easily group pages by categories such as departments, seasons, promotions, and business units. Each team member can easily view and filter recommendations that matter to them.

Universal Search presents a huge opportunity for marketers. Thumbnails of images, videos, places, and news in search results attract the most attention from users. Ranking for this content drives greater conversions while also grabbing market share from competition, since real estate on the first page of search results is limited.

Marketers face challenges when trying to optimize content performance for universal search across multiple types of content, in addition to text. They also have limited visibility into keyword performance for the different types of content, for their own companies as well as competitors’.

BrightEdge S3 helps marketers outrank competition and drive greater conversions by optimizing their sites for images, video, places, and news, while also understanding their true rank with Blended Rank.

Search engines focus on delivering the best possible user experience, by providing high-quality content and relevant results. Last year, Google made waves with their broad sweeping Panda and Penguin algorithm updates, rewarding those websites with a solid content strategy with improved rankings and visibility.

In the current search climate, it’s more important than ever to invest in unique, compelling, web friendly content, and optimizing for search performance. Consistent with a history of innovation, BrightEdge has developed unique technology enabling marketers to take a content and page based approach to managing content performance.

Enterprise project management can require the coordinated effort of multiple roles within an organization. BrightEdge enables you to turn your business intelligence into actionable tasks through a single integrated environment. Turn your BrightEdge content performance recommendations into assigned tasks which you can track and close, or have BrightEdge S3 close implemented recommendations automatically.

Part of an effective digital marketing program includes utilizing web analytics. The challenge digital marketers face is integrating web analytics with data, leaving them stuck toggling between two tools or manually attempting to combine data in one place, consuming significant time and resources. BrightEdge does the heavy lifting for you by integrating web analytics data with content performance and social data in BrightEdge S3, providing a complete view and single source of truth for your program.

The most sophisticated content performance and SEO strategies require in-depth competitive SEO analysis. Conducting that competitive analysis requires a wide array of tools to collect high-value data on competitors' SEO and get actionable insights out of it. With BrightEdge you will be the first to know about the campaigns that your competitors have rolled out, their latest backlink strategies, the individual pages and page templates that are driving organic traffic, and much more.

“White hat” backlinks building strategies are one of the foundational elements for a successful content performance program. Google interprets backlinks as a way to determine if a site is trusting and credible. Because backlinking is such a critical component of content performance programs, the accuracy and volume of backlink data is of the utmost importance.

BrightEdge provides the most accurate and complete set of backlinking reporting, encompassing backlink tracking, discovery of high-quality backlinks, and competitive backlink insights with actionable, keyword-level backlink recommendations supported by built-in task & workflow management. Building your backlink profile will result in better results for your organic opportunities.

The idea of negative SEO is a controversial one. Although the major search engines generally say that it is difficult but not impossible to hurt another site through negative SEO, there are also reports of brands saying that their websites were impacted by backlinking from spammy sites. It is always a good idea to check your backlinks and make sure that they are from reputable sites and can help your search engine rankings. If you find links that are not up to your quality standards, it is possible to disavow them so that Google knows that you do not want this site counted among your backlinks.

Backlinks are the fundamental structure of the Internet and are a quality signal to search engines that your content is valuable and that people appreciate what you offer. The key to leveraging this signal to increase your page’s ranking is producing high-quality content and getting it in front of the people who are likely to link to it. Follow the best practices, and use the tools available to you to get the most out of your backlink building and optimization efforts.

BrightEdge has published though-leading posts, like 10 Simple Link Building Ideas You Can Do In a Day to help BrightEdge community members at any level of SEO expertise make backlink and SEO porgress. Contact us for a demo today to start addressing your backlinking opportunities.

With BrightEdge's platform, standardize on a single source of truth for all your SEO reporting needs, across your digital marketing team and executive staff, with fully customizable and automated dashboards. Personalize dashboards for each business unit and team member with drag and drop charts, giving everyone easy access to the most relevant data for their role, and aligning team efforts. 

With BrightEdge SEO reporting all the information you need to fine tune your content performance effort is just one click away, whether you want to see a snapshot of overall health or dive deeper into analytics for a specific keyword group, geo-location, site or campaign. Unique SEO technology powers BrightEdge's Closed Loop Analytics, gain a clearer understanding of the impact of rank changes on ROI, providing practitioners with an easy way to communicate the business value of content performance to executive staff. 

Digital marketers are becoming aware of the increasing importance of social signals on search rankings. As a result, digital marketers want to take advantage of this huge opportunity to impact content performance, improve search rankings, and ultimately increase revenue generated by organic search through social media channels.

BrightEdge has partnered with social leaders Facebook and Twitter to develop technology which allows marketers to maximize the organic search impact of their social media efforts by tracking and analyzing social media interaction, generating automated recommendations, and coming full circle in clearly tying together social analytics, recommendations, and direct impact on ROI from content.

Drive Traffic & Conversions via Strategic Social Engagement

• Assess (Take the guesswork out of social content performance) Uncover which keywords and pages are the best impactful to target with Likes, Tweets, and Shares to improve rankings on search engines.
  • Stay competitive: compare social media signals for your domains, and competitors’ domains

•  Plan
  • BrightEdge automatically generates social recommendations prioritized by impact, risk, and difficulty, so you can make quick wins while working towards long-term social strategy

• Take Action
  • Easily assign customized recommendations using BrightEdge’s built in task and workflow engine to coordinate changes across social and organic teams

•  Demonstrate ROI
  • Directly tie social media activity to revenue generated online from increases in ranking, traffic, and conversions, thereby solidifying the financial/business value of social media marketing as part of your online strategy.