Google has made secure search the universal default, meaning that 100% of searches are now secure and site analytics will no longer be able to provide user search query data to correlate keywords with site visits, revenue, and conversions. By encrypting 100% of search results Google has proactively enabled the privacy of its users searches from Internet eavesdroppers. This change aligns with online sharing services like Facebook which have raised user awareness around the need to specify which friends and general public see their Facebook posts.
At BrightEdge our top value is customer success, and we innovate to keep customers ahead of the changes in search and digital marketing. Just as Google, Facebook and Twitter are all Silicon Valley technology innovators, BrightEdge innovates with these leaders to help you succeed.
Secure Search also marks a fundamental shift for measuring performance by taking a content-centric approach as opposed to a keyword-centric approach. BrightEdge Page Reporting is the only comprehensive solution for addressing secure search.
For the first time brands are able to understand their total content performance across revenue, visits, and conversions at a page level. Performance can be rolled up into Page Categories/Business Units (i.e. Men’s Apparel, Women’s Apparel, Baby Apparel, etc.) as well as at a total site level.
Page Reporting Provides:
Comprehensive analysis of total organic search performance – Gain visibility into your business performance metrics (revenue, conversions, visits, etc.) at a site-wide level.
Complete business unit analysis – Track performance for individual page categories/business units.
Page Reporting Includes the Following Reports:
Revenue Performance Report – Tracking revenue is a key performance metric for many Digital Marketers, as such BrightEdge enables users to understand their revenue performance from total organic search (all organic search engines combined as well as for individual engines configured).
Conversion Performance Report – Allows brands to understand how well their pages are converting against the goals they have set.
Metrics Aligned With Your Business
Page Groups – View organic search revenue at a page level, or page group level (such as grouping pages for a particular business unit), or site-wide across all pages.
Time-based – View business performance metrics by week, month, or quarter, as well as MTD or QTD.
Search Engines – View business performance metrics across all organic search engines.
Page-based reporting sheds light on how site changes can affect the bottom line.
Related Resources:
BrightEdge Secure Search Report – August 2013
Secure search share is increasing, how will you measure your owned media?
The Global Leader in Enterprise Content Performance and SEO
BrightEdge is the global leader in enterprise content performance. As a SaaS technology SEO platform BrightEdge enables marketers to drive traffic, conversions, and revenue from their largest marketing channel – organic search.
The Most-Trusted SEO and Content Platform
The BrightEdge SEO platform is used by more than 8,500 brands, 1,500 direct customers, and 57% of the Fortune 100. BrightEdge customers include ten out of the top ten largest online retailers, nine out of the top ten hotel groups, eight of the top ten technology companies, and seven of the top ten largest US banks. That is significant market proof that we are the leading SEO company.
Built for Scale and Durability
Founded in 2007, and headquartered in the heart of Silicon Valley, BrightEdge employs over 275 employees across seven offices worldwide. Office locations include: San Mateo, CA, New York, NY, London, UK, Chicago, IL, Tokyo, JPN, Sydney, AU, and Seattle, WA. With $64 million in funding and an executive team with deep content, social, cloud, and big data expertise, BrightEdge is uniquely positioned for scale and durability.
The Search Opportunity
In 2014, Google hosted almost six billion queries per day. Search is the dominant method for customers to discover a brand’s content - in fact BrightEdge research has found that 51% of all website traffic comes from organic search. And, for many leading organizations this number can be even higher.
BrightEdge has developed the most powerful SEO platform technology on the market. The BrightEdge Data Cube allows marketers to tap into the largest data set in the industry, indexing billions of pieces of content, including rich media, search, and social. This remarkable resource provides BrightEdge customers with precise, deep insights into users' search demand at the domain, URL, and keyword level.
Trended Data inside the Data Cube provides a window into both historical and real-time performance for your key content and keywords -- and your competitors' as well. Brands can also leverage the benefits of semantically related topics delivered via Data Cube's Contextual Recommendations.
With an equal focus on technological power and user experience, BrightEdge also has the best and easiest user interface on the market.
Keeping Ahead of Google’s 500+ Yearly Updates
In organic search, there’s plenty to keep up with as the SERPs continue to change (Google updates their algorithm over 500 times each year).
Uniquely Built for Innovation
From the start, BrightEdge was built to deliver innovation at the same rapid pace as search. As a SaaS technology, BrightEdge has delivered over 85 product releases to-date, all of which is delivered seamlessly to customers accounts without any user action necessary. With 100% of its technology developed in Silicon Valley, and 85% of the team holding Masters in Computer Science Degrees from the top computer science programs in the world, BrightEdge can undoubtedly assert that engineering and innovation are their core competencies.
Examples of Industry Firsts
Succeed with Mobile Performance
BrightEdge was the first to release mobile performance technology in August 2013, including mobile analytics, Mobile Share of Voice, and Mobile Site Audit. In addition, BrightEdge has continuously paved the way with technology and research to assist brands in defining a mobile search strategy.
BrightEdge 2014 mobile research has found that 62% of search results vary from mobile to desktop, and tablets and smartphones make up 35% of organic search. More importantly, misconfigured websites lost 68% of smartphone traffic.
Today many brands are concerned about the impact of Google’s Mobile Algorithm update. Meanwhile, BrightEdge customers have had technology in-place for two years to help them understand their rank and the competitive landscape across 605 local, global, and mobile search engines - equipping them to win in the competitive mobile battleground.
Understand Performance for Local
Users expect local content in search results for some of the most common searches like "coffee, "ATM," or "hotel." To address the local nature of today's SERPs, practitioners need to optimize their web presence and tailor strategies by location due to differences in local competitive landscapes. In June 2012 BrightEdge was first to market Local Content Management, which helps marketers stay ahead of the changing search landscape by extending the power of the proven BrightEdge S3 platform to local search.
Optimize for Micro-Moments That Drive Organic Wins
New content types — including ads, maps, and local listings — deliver highly relevant online experiences matched to "micro-moments." But they can also push organic listings further down on search results pages, resulting in a drop in traffic, conversions, and revenue. BrightEdge Intent Signal is the first and only solution that automatically reveals the “organic-friendliness” of topics — to prioritize efforts according to organic opportunity and drive business results.
Delivering Measurable Results
BrightEdge is focused on delivering measurable success with everything tied to actual business analytics and performance metrics.
The first area BrightEdge helps brands with is to gain visibility by measuring and reporting performance by device, geography, and business unit. The second step is to take action to improve the performance of organic search. And, the final step is to identify new content opportunities, gain competitive insights, and quantify the potential impact.
Task Management, Reporting, and Team Alignment
As a true enterprise grade platform everything within BrightEdge works with everything else in the platform. If a brand identifies a report they would like to monitor, with one click they can add that report to a dashboard, and with another click they can set that dashboard to be emailed out to their team, or to executives. With prescriptive Content Performance Recommendations, and ContentIQ brands can identify the top areas of opportunity and assign tasks to their team with built in Tasks & Workflow, which automatically close once completed. As site enhancements are made a brand can then correlate the actual business impact (increased traffic, conversions, and revenue).
Request a Demo to test drive the BrightEdge Content Platform today.
BrightEdge Customers Discuss ROI
BrightEdge Customers Discuss Business Impact
Experts from Seagate, Experian, Move, and Wiley discuss measurable business results (traffic growth and ROI) achieved with BrightEdge.
Delivering on a Proven Method for Customer Success
BrightEdge has built the largest, most experienced customer success team in the industry. The 80+ member global team partners with an organization, sharing best practices based on 1,000+ deployments, customized to fit each brand’s individual needs. Hear BrightEdge customers share their experiences with the Customer Success Team.
BrightEdge Invests in the Community
Beyond technology, BrightEdge invests in the success of the community. BrightEdge CEO and Co-Founder, Jim Yu is dedicated to sharing thought leadership through his columns in Search Engine Land, Search Engine Watch, and Marketing Land. Another go-to digital marketing resource is the BrightEdge blog, which is regularly updated with search and content marketing best practices.
Beyond columns, and an annual industry event, BrightEdge has built the largest Professional Community with their nearly 4,000-member-strong LinkedIn BrightEdge Certified Professional Community. Through becoming BrightEdge Certified digital marketers are able to earn a marketable skill, validate their expertise in BrightEdge, and take full advantage of the BrightEdge Platform.
More than 8,500 Brands use BrightEdge as Their SEO Company
An SEO company helps brands drive business. The work can be done in-house or by an agency or as a combined effort. In either case an SEO company and solution needs to provide the ability to discover, create, optimize, and measure their SEO results.
Success in SEO requires:
Quality content that is thematically organized
Pages that are well linked internally and externally
Site pages that load fast
Use HTTPs and do not have mixed content on secure pages
A site that is mobile-friendly
Excellent technical optimization that makes the site easy to crawl and navigate
Up-to-date sitemaps, robots.txt, and use of the latest code, like schema
Elimination of site errors, especially 404, page not found
A strong plan and content creation cadence
Elimination of duplicate content and meta data
Complete and accurate local and Google My Business information
Lean and efficient site code that runs flawlessly
What began in 2007 as two people working from a kitchen table has grown to more than 375 employees and an SEO company with eight offices worldwide. BrightEdge grew to become the leading SEO company with the most-adopted enterprise SEO platform, assisting over 8,500 brands with proactive SEO and content performance marketing insights that keeps them ahead of the curve.
BrightEdge’s patented tools translate into revenue for clients. From the largest hotel groups to the top 10 online retailers and the biggest companies in technology, brands turn to our company as the platform of choice when they need to measure and optimize the content and win online.
The SEO Company Innovating the Fastest to Help You Stay Ahead of the Curve
Organic search comprises 53% of all searches made online. The need for dynamic SEO strategies, and a comprehensive SEO technology to manage it and refine content into meaningful marketing action, is clear.
Google and other important search engines update their algorithms hundreds of times per year with large and small impact. BrightEdge is a Silicon Valley content performance and SEO company that’s on the leading edge. Part of that means that we’re always building and testing new technology that prepares our customers for changes to the search algorithms, content performance, content marketing, and digital marketing in general. Our platform leverages AI-powered technologies that allows brands to execute on their SEO and Content Performance Marketing within a smart framework, enabling them to stay current with the latest best practices in search optimization, even in cases where algorithm tweaks are no longer publicly disclosed or outlined in detail.
That’s why companies all over the globe rely on BrightEdge as their SEO platform and its patented technologies, like Share of Voice competitive tracking, Mobile Search performance metrics, and unparalleled Social SEO and Content Performance Marketing capabilities. Our rapid rate of innovation and release differentiates us from any other SEO company.
Here’s a sample of some our powerful innovations as a company:
SEO and Content Insights: Our AI-driven capability, Insights, watches for opportunities and threats and communicates the high-priority ones daily to the customer.
Mobile-First Era SEO: Your share of mobile customers is growing each day. Search engines like Google continue to emphasize the importance of mobile search optimization in order to compete online. BrightEdge gives you the data to win at mobile search.
Secure Search: In an age of secure search and Google’s “(not provided)” data, our page reporting gives you access to total content performance in revenue, visits and conversions at a page level, not just a keyword level.
Content Optimization: Content and editorial teams integrate our content optimizer into their CMS to easily create search-optimized content.
Competitive Analysis and Insight: BrightEdgedeveloped the first patented “reverse index” of the web that offers you a thorough glimpse into how your content performance footprint compares to your competitors.
Global, Local, and Hyperlocal: BrightEdge’s content performance marketing platform integrates with major search engines outside the United States to track the metrics that are important, no matter where your brand takes you. BrightEdge provides hyperlocal Google rank in 72,000 locations across the world to enable regionally precise tracking.
SEO Company that's Proven Across Industries
BrightEdge is the SEO platform of choice for thousands of global brands, including some of the largest brands in the United States like Adobe, Marriott, Nike, 3M, Microsoft, Hallmark, L’Oreal and more. SEO and Content Performance Marketing come together in the BrightEdge platform to drive results for our customers.
Our clients span industries from B2B to B2C and everything in between and have at least one thing in common: complicated digital marketing strategies that require trusted data.
Ninety-six percent of clients recommend BrightEdge technology. Head to our Customer Success Stories page to hear testimonials from customers including Cabela's, Best Western, and Epicor who leverage BrightEdge for SEO results.
SEO Company with Exceptional Customer Success
Our content performance platform is backed up by an exceptional customer success team consisting of alma mater of companies, like Accenture, Salesforce, Adobe, Google, McKinsey, Starbucks, Wells Fargo, and Yahoo.
The BrightEdge Customer Success team offers an ongoing partnership that features a proven onboarding program, consulting on content performance and BrightEdge technology best practices, and the most popular and used training and certification program among any other SEO company.
Prioritizing your strategies, assessing your success periodically and helping you make consistent progress are just some of the areas in which our Customer Success team collaborates with you.
Thought Leaders in SEO, Digital Marketing, and Content Performance
As the leading content performance marketing and SEO software, we take pride in cultivating the professional community we’re a part of through knowledge sharing. We do this in top search engine publications, at industry conferences and through BrightEdge’s own Share event, which brings together the world’s leading brands to talk about strategies in digital marketing.
We catch trends before they happen, analyze them and share with the community what we’ve learned. You can see examples of our insight in Search Engine Land, Marketing Land, and Search Engine Watch, to name a few.
SEO Company Accompanied by an Accomplished Management Team
In addition to Jim Yu and Lemuel Park, BrightEdge’s management team includes accomplished executives from Salesforce.com, Digg, AOL, and Microsoft.
SEO Company with a Global Footprint
BrightEdge is based in San Mateo, CA with offices in New York City, Cleveland, Chicago, Seattle, Tokyo, Sydney, and London. Each BrightEdge office is strategically placed in order to have a finger on the pulse of digital marketing hubs around the world.
Because many of our clients are international companies and brands, we have people on the ground in many of the regions we serve. In order to create the most valuable experience for clients, our company spans countries and cultures, ensuring we comply with various regulations where our clients operate, and consult on SEO and content performance strategies that make a connection and drive results.
The BrightEdge team in San Mateo.
We see what we structured with BrightEdge in a very collaborative way, a great partnership where we can continue to position ourselves in a world class digital marketing leadership role and absolutely the innovations that we’ve seen from BrightEdge have helped us.
Ranking on top of search engine results takes a concerted effort. For many enterprise organizations, content performance success is by necessity a team effort of experts, web developers, content strategists, writers, press relations, stakeholders and other players who are often geographically distributed. Writing compelling copy and compliant code are still baseline requirements for teams who must also seamlessly incorporate content performance best practices and recommendations. A holistic content performance strategy must include a way to proactively surface content recommendations to team members and close the loop on completed actions, all the while providing visibility to stakeholders into project tasks.
BrightEdge S3 accelerates team collaboration with built-in project management designed for enterprise. From dashboard reporting to automatically closing completed tasks, BrightEdge S3 tasks and workflow management system supports an integrated enterprise content performance workflow.
BrightEdge S3 Workflow & Tasks
BrightEdge offers Workflow & Tasks, an advanced solution offering real-time visibility into project status while reducing time and effort spent managing projects. Workflow & Tasks plays a critical role in delivering the traffic and conversions today's digital marketing organizations require.
A component of the full-featured BrightEdge Platform, the Workflow & Tasks advanced solution also offers real-time visibility into project status while reducing the time and effort spent managing these projects. Workflow & Tasks plays a critical role in delivering the traffic and conversions today's web marketing organizations need.
Achieve Content Performance Success
Turn any marketing activity into a project plan Every marketing activity, including recommendations offered by the BrightEdge Platform can easily be turned into a global project plan with tasks, owners and timelines.
Track task progress from start to finish Task status and progress is available in just a few clicks, making it easy to stay on top of team progress.
Auto-detect task completion Already added that keyword to the page? BrightEdge automatically detects completed tasks and marks them as done, saving time and effort for team members.
No spreadsheets Manage entire project without spreadsheets, manual data entry and emailing documents back and forth.
I can assign tasks to team members, so they know what activities they're going to be performing to affect our numbers, and ultimately our traffic and revenue.
As search becomes increasingly local, SEO strategies and technologies that do not address local could miss out on a large opportunity - with a shortfall of upwards of 30%.
With Local Search Management from BrightEdge, Yelp is able to manage local SEO in major markets and ensure that users searching for information on local businesses can easily find Yelp reviews.
In this case study you will learn effective tips for local SEO, including:
Gaining visibility on current performance
Registering your local business with search engines
Establishing a strong presence on online local communities
