Google Analytics, Coremetrics, Webtrends Integration

Integrating web analytics as part of your content performance strategy is a best practice, providing a complete picture to inform critical business decisions. The BrightEdge Connect API integrates with major web analytics solutions including Google Analytics, Coremetrics, Webtrends, and Adobe Genesis/SiteCatalyst, providing comprehensive insight into integrated traffic and revenue data alongside organic search data.

Whether you use Google Analytics, Coremetrics, or Webtrends, there are several reports that your web analytics integration with BrightEdge S3 provides, giving digital marketers unparalleled insight into what their analytics really mean:

Sophisticated Analytics Reporting:

• Traffic & Rank – Correlates number of visits with ranking; see traffic in terms of total visits, page views, time spent on site, bounce rate, etc.
• Conversion & Rank – Map out performance goals and track them in BrightEdge; measure conversions aligned with goals, and measure visits, registrations, or sales.
• Revenue & Rank – View rank alongside revenue from orders and total revenue to help discover new opportunities. Identify keywords you may not be tracking that are currently driving revenue.
• Total Content Performance – View overall traffic to your site on a weekly basis (across all keywords, not just keywords you are tracking). Identify keyword gaps that drive traffic or revenue with potential for you to manage and optimize.