Search Engine Results Pages (SERPs) no longer feature text-based results and have evolved to include image, video, social, and local results. Marketers now need to know the rank of their pages among all types of results including image, video, social, and local. Metrics and strategies based on blended rank and not just text results alone are what marketers really need to succeed. BrightEdge is the first and only content platform to provide complete insight into true blended rank.

Drive True Content Performance Success With BrightEdge Blended Rank

• Measure true content performance — Understand rank among all search results including text, image, video, social, and local results
• Set goals related to true content performance — Pursue the true measure of content performance success - higher blended rank among all search results
• Drive greater results — Devise well-informed and ambitious content performance strategies based on true performance metrics and goals
• Keep abreast to the changing SERPs — Search engines are constantly refining their algorithms, and adjusting SERPs. On desktop search, 7 results are starting to appear on Google page one (instead of the usual 10). As Google makes changes, organizations need technology with Big Data processing power capable of analyzing this massive data stream.
• Measure mobile performance — SERPs on mobile vary dramatically from desktop, and often feature as few as 5 listings on page one. Measure true rank in mobile devices, inclusive of Universal Results (image, video, social, and local results) to gain an accurate picture of your performance.

First Ever Technology With 360 degree Blended Rank Analysis

• Blended rank for all keywords — Measure blended rank for all keywords as well as keyword groups
• Competitive intel based on Blended rank — Track your competition’s blended rank for all your keywords; identify competitive trends in blended rank and take corrective action fast
• Correlation between social activity and Blended Rank — Correlate social media activity such as Likes, Shares, Tweets, and +1s with blended rank while managing social media campaigns to drive blended rank
• Impact of Blended Rank on web analytics — Understand and manage the impact of blended rank on real business results such as revenue, traffic, and conversions

 

Search marketing is like stock trading, except the market never closes. Search is 24/7 and every day means money. Search marketers need to know when their keyword ranking drops on top converting keywords and have the ability to act quickly and avoid/minimize losses, while continually driving performance. This is where daily rank tracking comes in.

As search engines update their algorithms, the search engine results pages are in a constant state of flux with keyword ranking frequently changing. In fact, Google updates their algorithm more than 500 times each year, and in 2012 made 34 separate Panda and Penguin updates. There’s plenty to keep up with as the SERPs continue to change with algorithm updates and new competitors enter the scene, in addition to seasonal variances, new product offerings, new campaigns, and site changes. Brands need to ensure they’re equipped with the rapid feedback on keyword ranking, such as daily rank tracking, necessary to succeed.

BrightEdge Daily Rank Tracking

• Protect critical keywords — Get daily rank tracking alerts to see changes to high-converting keyword ranking and prioritize focus based on seasonality, industry-wide changes, algorithm updates, and website changes
• Quickly adjust campaigns — Immediately see which campaign actions have a positive impact on content performance, to replicate that success, and which campaigns actions are to be avoided and require corrective action
• Track site changes — Track the benefits of positive changes resulting from site or page template changes, and likewise quickly reduce any adverse impacts and restore rank performance from page template breaks
• Comprehensive reporting — Closely monitor critical keywords in customizable dashboards ranging from keyword ranking to competitive performance on a daily, weekly, monthly, and long term basis
• Most accurate data — Refreshed and validated multiple times a day, seven days a week, to ensure data accuracy and avoid false data from temporary fluctuations
• Data you can trust — Don’t get stuck relying on cursory manual checks, resource intensive custom systems, and untrustworthy black hat sources. BrightEdge daily rank tracking data comes exclusively from trustworthy sources including proprietary white hat techniques, Majestic, and technology partners like Facebook, and Twitter.

Assessing your website’s health is a crucial first step in identifying the technical errors that impede your organic performance. However, a site audit can uncover thousands of errors - so, how do you know which to tackle first? How do you quantify the benefits of making these changes to get buy-in from team members and resources from executive stakeholders?

Uncovering the technical errors on your site is not enough. The first step to every impactful site audit is prioritizing your efforts based on improvements that will drive business results. And you need to be able to quickly pivot from having a list of recommendations to making those site changes in order to increase traffic, conversions and revenue. 

BrightEdge Site Audit is the only single-platform solution that delivers a comprehensive website audit within an enterprise-grade SEO platform. In a single workflow, you can quickly and easily pinpoint and fix the critical site errors that drive the greatest benefits to your bottom line. 

 

Identify, quantify and prioritize optimizations for the greatest business impact

Pinpoint the improvements with the best potential benefits

 

Get the business justification to secure executive buy-in

Demonstrate the projected business impact of optimizations to get the necessary buy-in and resources from executive stakeholders.

 

Take action within an integrated workflow

 

Measure results to demonstrate business impact

Monitor changes to maintain performance

 

Where other solutions provide a list of technical errors without guidance on where to start - and why - BrightEdge Site Audit provides an end-to-end solution. Within a single platform, conduct a comprehensive assessment of your site's health and then immediately follow through to quantify, prioritize and fix errors - removing technical obstacles that block organic performance to drive more traffic, conversions and revenue.

 

Search Engine Results Pages (SERPs) no longer only feature classic text-based results, but have evolved to include universal results: image, video, social, and local results. Practitioners now need to know the rank of their pages among universal results in order to get an accurate picture of what the user sees during searches.

BrightEdge S3’s unique Blended Rank and Local Search Management technology, which are accessible in dashboard charts, provides complete insight into search performance.

360 degree Blended Rank Analysis

• Measure true content performance - Utilize dashboards to get an immediate understanding of search engine rank among all search results including text, image, video, social, and local results.
• Competitive Intel based on Blended Rank - Track your competition’s Blended Rank across all your keywords; identify competitive trends in Blended Rank, quickly take corrective action.
• Correlate social signals and Blended Rank - Correlate social media activity such as Likes, Shares, Tweets, and +1s with blended rank while managing social media campaigns to increase universal search result rankings.
• Impact of Blended Rank on web analytics - Understand and manage the impact of blended rank on your digital strategy, and how this impacts real business results such as revenue, traffic, and conversions.

In-depth Local Content Performance Insight

• Make performance local - Respond to the rise of local results in SERPs by creating content performance strategies aligned with local user preferences.
• Granular keyword analysis - Gain in-depth visibility into local performance by keywords and keyword groups.
• Target the largest search geographies - Target SEO for 141 major cities.
• Local dashboards - Customize dashboards to show local performance for individual cities and identify performance variances by city.

 

Organizations want to understand the real business value of content projects to assess the ultimate impact of content performance on their business. Quantifying the value of content performance allows digital marketers to make a business case to executives for investment in content marketing and focus on prioritized opportunities that deliver the maximum results (such as revenue and cost savings).

Search Opportunity Forecasting, a BrightEdge innovation, provides accurate financial forecasting, allowing practitioners to leverage web analytics in order to demonstrate the business value of content performance.

Drive Greater ROI with BrightEdge S3

• Forecast value of projects - Forecast the financial impact of organic search prior to the start of projects
• Make a business case for content performance - Drive executive investments by making a business case based on forecasted business results
• Prioritize keyword opportunities - Focus on keyword opportunities that allow you to achieve forecasted business outcomes.

First Ever Predictive Analytics for Content Performance

• Align forecasts with your business - Create custom forecasts based on ranking, difficulty of rank improvement, search volume, cost per click and click through rate , among other variables
• Identify high-impact keywords - Hone in on keywords with the maximum potential for delivering business results
• Model multiple scenarios - Modeling forecasts based on aggressive, conservative, moderate and custom rank improvement scenarios for every chosen keyword opportunity

What are customizable SEO dashboards?

Customizable dashboards are a powerful way to report and keep track of the SEO data that's most important to your organization. Gain a high level summary of your SEO efforts and find keywords your competition is ranking for that you may not have previously considered. Reporting daily, weekly, or monthly is up to you and your SEO best practices. Don't waste time on prepared dash boards as valuable information could easily be lost or unreported.

What are customizable dashboards good for?

Dashboards are used to track KPI metrics that are important to your business. In the fast-paced environment of search it’s important to quickly obtain visibility into changes in traffic and ranking performance in order to stay ahead of the competition. With an abundance of on and off-page factors that contribute to performance, it can be difficult for practitioners to parse out the data that actually affects performance from the noise and seasonal changes.

Using customizable dashboards will give you the reports and information you're looking for in one place. Customizable dashboards are good for keeping track of changing data. You can use dashboards to see how your optimization efforts are impacting rank. Create a chart with a customized date range and a specific keyword group to show how your rank changed since optimizing keyword groups that are important to your business.

Utilize dashboards to view how much traffic is coming in from each page, what kind of visitors you're receiving, how your organic traffic is doing, and how it all compares. Dashboards will give you a good idea of how your site is looking overall. You have the ability to track why there was an increase or a drop in traffic. You can then determine why traffic changed by using BrightEdge events to show updates that appear for the week they were created. You can see how many changes were made to specific pages and correlate that back to an increase in traffic and revenue. Looking back on what worked and what didn't is a simple way to plan future SEO strategies.

Why is a dashboard important?

Use dashboards for strategic planning for your SEO and visualize how you're performing head to head with competitors. Customizable dashboards are important because they help you match the exact insights you need to report on. BrightEdge StoryBuilder uses web analytics and data to give you the insights you'll use to customize for. Using customizable dashboards, you're able to gain insights into the buyer's journey and your competition. In BrightEdge StoryBuilder, you can eliminate or add competitors to gain deeper insights into who your true competition is. Easily get a leg up on your opposition by gaining these insights.

What should I add to my customizable dashboard?

Core to BrightEdge are fully customizable SEO dashboards providing instant visibility into your organization’s overall health and detailed analysis of initiatives with scheduled email delivery. Track KPIs with one-click dashboard reporting and easily communicate performance alignment across business units and with executives. Get the big picture with high-level reports for executives, tracking overall ROI from content, and dive down into the details with specialized reports around Local SEO and Blended Rank. Here are the things you'll want to customize your dashboard with:

1. Flexible Dashboard Creation - Choose between an array of customizable dashboard charts including competitive trends, Share of Voice Analysis, trended keyword ranking reports, and content health snapshots

2. Leverage Proven Dashboard Templates - Start with templates based on dashboards that 6000 brands use to win in search; easily adapt them to your needs and create your own customizable dashboard. Choose templates by role such as Executive & Lead, and business needs such as social media performance and targeted campaigns

3. Easy Event Tracking - Keep track of key events such as search engine algorithm updates, start dates of major initiatives, or site redesigns. Once the event is in the system, it will automatically populate to any existing or new chart

4. Comprehensive Web Analytics Integration - Integrate third-party web analytics data into your customizable dashboards to get the complete picture of your content performance.

5. Automated & Flexible Delivery - Align team efforts with custom email delivery schedules; export entire dashboards or specific charts within your customizablr dashboard across formats such as CSV, PDF and PNG

To assist further with the structure of your dashboard, we recommending starting with a report on how your pages are performing. Next, add the devices that are sending traffic your way and then a report on how it compares to the rest of your website. Finish up the second half of your report with how rankings compare, your competition, and lastly, your keyword rank.

How do I customize my dashboard?

In the BrightEdge platform, customizing your dashboard for yourself, coworkers, the CEO, etc. can be very easy and impactful when reporting your SEO. There are several key steps to customizing your dashboard. Here are the steps:

1. Navigate to the StoryBuilder homepage in BrightEdge.

2. Create a new dashboard. You can create a new dashboard that's completely customized or use a prepopulated dashboard template that you can customize later on.

3. Name the folder. Give it a custom name that suits you and the information you plan on adding to it. If it's SEO specific, be sure to note that in the title. If it's specifically for reporting to the CEO or executive team at your company, be sure to give it a name that reflects that. Another smart way to describe your dashboard is to add the date range it will update. You can customize this portion by choosing daily, weekly, or monthly reports to look at trended information week by week or month by month.

4. Set your folder to public or private. If you're setting it to public, anyone at your company will be able to view your customized dashboard and you'll be able to easily share information about your site. If you choose to create a private dashboard, only you will be able to view it. This can be helpful while you're strategizing around what reports and charts to put in your dashboard. You can change your customizable dashboards to be public or private at any time.

5. Save your dashboard. Your data will load and populate in charts. 

6. Add customizable charts. You can search for key metrics to report on or you can scroll through to create charts. You also have the ability to create a custom story.

7. Choose a topic for your chart. In customizable dashboard stories, there are several filters to choose from to make it as customized as possible. StoryBuilder will continue to populate more and more areas for you to filter down to. This can include topics, metrics, dimensions for date ranges, rank type, device type, and more. Here, you have the ability to completely customize your report.

8. Choose a graph. This will be your final step before saving. Think about how you want your report to be viewed. Is it best seen in a graph, a flow chart, a pie chart, a table with data? Think through the dimensions you chose and pick from there.

After you save your report, it will automatically populate. You can rearrange your charts once you have more than one in your customizable dashboard. Here, you'll be able to see how many keywords are ranking on page one, page two, page three, page four through ten, and pages that aren't ranked within the first ten pages which are considered 'not ranked'.

Your customized SEO dashboards can be downloaded or delivered by email to the people you designate them to go to. Customizable dashboards can be used to included charts, graphics, images, numbers, and text. Once customized, the dashboards can serve as a content calendar. They can also prove to be helpful to track pages you need to optimize or pages you'll want to create in the future. If you create your customizable dashboard to be public, sharing with your team can be a simple and effective way to guide content creation.

If you're looking for something simple to drive your marketing performance with digital dashboards, check out our blog.

Leverage the most complete suite of backlink analysis and management tools on the market to fine tune your content performance strategy at the keyword, page, or domain level. BrightEdge S3 backlinking analysis, competitive analysis, and actionable recommendations provide end-to-end backlink management.

Win with Comprehensive Backlink Management

• Immediate Backlink Visibility – Gain a complete picture of your existing backlink portfolio. Within BrightEdge customizable dashboards you can effectively track backlink counts trended over time. BrightEdge provides tracking and analysis on your backlinks including: page URL, date added, page score, anchor text, category, and type (blog, directory, partner, news article).
• Seamless Backlink Database Integrations – Integration with industry leading backlink databases Majestic and Moz.
• Tasks & Workflow – Track domains you are targeting for backlinks, assign them to team members track the progress, and get notified automatically when backlinks become active.

Gain the Competitive Edge with In-Depth Competitive Backlink Data

Ever wonder how your backlinking strategy compares to the competition? With BrightEdge you can get an instant snapshot comparing the quality distribution of your backlinks against the competition. Quickly identify the highest value backlink opportunities for your site based on what is already working for the competition and gain insight into the current gaps in their strategies.

• Competitive Tracking & Recommendations – Uncover your competitors backlink portfolio, and gain insights into which backlinks are the most valuable to their content performance. BrightEdge provides recommendations of the best links you should pursue for your targeted keywords.
• Backlink Quality & Anchor Text Distribution Analysis – Compare quality distribution of competitors backlinks to identify the correlation of quality and rankings, including: top level domain (TLD), anchor text distribution, domain type (press releases, blogs, social, directories, etc.) Quickly uncover the basic backlink profiles of companies winning for your targeted keywords.
• Identify Link Hubs – Quickly find “link hubs,” domains that are linking to more than one of your competitors’ sites and therefore may be more likely to link to your pages as well.
• Extend Beyond Known Competitors – Discover the Top 10 ranking pages for each of your keywords. Take into account your entire competitive landscape with Keyword Level Backlink Insights.
• Identify Social Backlinks - Compare social media signals for your domains, and competitors’ domains. Uncover which keywords and pages are the best impactful to target with Likes, Tweets, and Shares to improve rankings on search engines.

Digital marketing is a constantly evolving space, and savvy marketers realize that creating an interesting and successful multi-channel online presence involves more than simply implementing the best practices. Today, digital marketers often find themselves neck-deep in data, trying to analyze every individual web page, and optimizing pages on an ad hoc basis.

BrightEdge’s strategic recommendations engine structures and automates what would otherwise be a time-consuming manual process, allowing marketers and agencies to focus their time on adding value by gaining immediate visibility, implementing high-level strategic changes, and demonstrating ROI.

Transcend best-practices to optimize keywords strategically and at scale

• Assess
  • Gain real-time visibility into your entire keyword footprint, with custom analysis by group of keywords, keyword categories, keyword variants, and page templates
  • Stay competitive  with patented analysis on how your targeted keywords rank against all of the top 10 ranking pages, not just a segment of them

•  360° Plan
  • BrightEdge’s comprehensive recommendation suite for keywords, backlinks , internal links , and social  recommendations give you an end-to-end strategy for your entire online presence
  • BrightEdge automatically generates recommendations prioritized by impact, risk, and difficulty, so you can quickly capture low-hanging fruit,while working towards long-term keyword ranking strategies

• Move the needle
  • Easily assign customized recommendations using BrightEdge’s built in task and workflow  engine to coordinate changes across teams and roles

• Demonstrate ROI
  • Directly tie changes made by your team to revenue generated online from resulting increases in keyword ranking, traffic, and conversions.

Digital marketers realize that search is a zero-sum game, and that when one’s result goes up, another’s must come down. This means that understanding who your competitors are for both keywords and individual business units, and what they do to drive traffic online is critical to combating their efforts and building out a comprehensive content performance strategy that positions you for success.

BrightEdge’s patented competitive intelligence technology allows businesses to understand the top competing sites on a global scale. With BrightEdge’s prioritized competitive recommendations, businesses can access an in-depth profile of their competitors’ pages to inform their content performance strategies, ultimately driving online revenue and market share.

Combat competitors’ strategies and identify new opportunities

•  Assess the competition
  • Gain the deepest visibility into your entire competitive landscape across the organic channel and understand your competitors’ most valuable pages, keywords, and internal content performance strategies on a global scale
  • Get the full picture with BrightEdge’s unique, patented system of analysis on how your targeted keywords stack up against all of the top 10 ranking pages, not just a segment of them.

• Act on recommendations
  • BrightEdge’s comprehensive recommendation suite takes into account competitors’ content footprint, spanning their keywords , backlinks , and social  strategies, to give you recommendations that are part of a competitive strategy for your entire online presence
  • BrightEdge automatically generates competitive recommendations prioritized by impact, risk, and difficulty, so you can focus on the best opportunities to increase traffic and revenue

• Target new opportunities
  • Identify high impact keyword opportunities that your competition isn’t ranking on, and increase organic value by expanding into a long tail strategy for your business.

There is no disputing that organic search is competitive. With that said, it’s essential to have a complete picture of the entire competitive landscape. For businesses that operate in multiple locations, rank on a large number of keywords, have multiple products, or operate under different brand names, it’s tough even scratching the surface to identify all of your competitors in the SERP. And, looking at your top three know competitors, doesn’t cut it.

BrightEdge S3 goes way beyond cursory, domain level analysis of known competitors by providing actionable insight into competitive backlink profiles at the keyword level. Now you can get insight into the optimal backlink sources to target for hundreds or thousands of keywords, right away

• Go beyond known competitors – Discover the Top 10 ranking pages for each of your keywords, and uncover their backlink portfolio. Take into account the entire competitive landscape, instead of only considering your top, named competitors which may only compete on a fraction of your keywords.

• Assess and prioritize opportunities – For each keyword, BrightEdge will crawl the Top 10 ranking pages to identify all the links these competitors have in common, and then organize this analysis by type (blog, directory, partner, news article, and TLD).  BrightEdge then prioritizes your backlink opportunities by page and domain authority.

• Take action and track progress – Once you’ve identified the backlinks you want to go after, assign each opportunity to a member of your team. Within the BrightEdge Backlink Module, we’ll automatically monitor the status of the links, and track when links get added. Easily manage tasks and workflow and measure progress week over week.