In today’s world brands are dedicating an average 39 percent of their marketing budgets to content marketing and producing 27 million pieces of content every single day. Each brand’s content is fighting a battle for consumer attention, and with this explosion of content the brands need to understand the relative content quality and performance bar.

As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Optimize Content, and Measure Results to win on the content battleground.

Watch this video where Oracle, Adobe, Wellbiz Brands, and more discuss Content Marketing:

<p>Google has made secure search the universal default, meaning&nbsp;site analytics no longer provide user search query data to correlate keywords with site visits, revenue, and conversions. As a result, marketers need to shift to a content-centric approach and manage page performance. While taking a content-centric approach is the path forward, we realize many brands have invested heavily in a keyword-centric strategy. As a transition to content-centric marketing, brands can leverage Estimated Keyword Reporting, a “triangulation" method, whereby a brand can take into account a keyword's search volume, rank, and the click through rate (CTR) to estimate how much <a href="http://www.brightedge.com/glossary/increase-organic-traffic&quot; target="_blank">organic traffic</a> a keyword is driving.</p>

<p>What powers Estimated Keyword Reporting is accurate click curves, which requires insight into keyword data that is no longer available in site analytics. Fortunately, BrightEdge foresaw the market shift and months before the change to 100% secure search, performed analysis across our 8,400 brand clients and web traffic for more than 5 billion web pages, to look at how mobile, tablet, and desktop traffic drives conversions. This comprehensive research was based on exact match keywords with no change in rank or ranked page over the course of one month. This research translated into BrightEdge Customizable Click Curves providing a baseline CTR between desktop, mobile, and tablet.
</p>

<address><strong>The change to 100% secure search means it will never again be possible to create an accurate click curve and accurate estimated keyword reporting. These unique capabilities are core to the BrightEdge platform today.</strong></address>

<p><strong>So what is a customizable click curve? </strong>A click curve allows brands to apply a custom formula or custom calculation to their business that estimates the actual search traffic based on search volume and keyword ranking.</p>

<p><img alt="" height="76" src="/sites/default/files/ctr%20calculation.png" width="196" /></p>

<p><img alt="" height="301" src="/sites/default/files/click%20curve%20big.png" width="679" /></p>

<h2>Mobile &amp; Tablet Click Curve Analysis</h2>

<p>US smartphone adoption grew by 30% in 2012 and continues to increase, yet most brands are left estimating traffic and forecasting with outmoded inaccurate desktop-only click curves. With BrightEdge’s proprietary smartphone, tablet, and desktop customizable click curves, brands benefit from understanding how CTR varies across devices. BrightEdge mobile research finds that the top 3 SERP results capture 62% of clicks as compared to 44% on desktop devices.</p>

<h2>Customizable Click Curves Power Estimated Keyword Reports</h2>

<p>Search marketers that currently manage content performance with a keyword-centric strategy require continuity in their business metrics including traffic, conversions, and revenue as these metrics are necessary to understand the overall health of a program, identify high value keywords that drive revenue, and to justify future investments. BrightEdge has leveraged our best in class rank data, along with our best in class customizable click curves to create Estimated Keyword Reporting.</p>

<p><strong>Estimated Keyword Reporting -</strong> includes estimated traffic and estimated revenue reports, enabling brands to:</p>

<ul>
<li><strong>Measure traffic and revenue -</strong> understand what efforts drive revenue and focus on these opportunities, measure traffic at the keyword or keyword group level</li>
<li><strong>Comprehensive dashboard reporting -</strong> align your team with in-depth reports which illustrate the state of your program</li>
</ul>

<p><img alt="" height="560" src="/sites/default/files/estimated%20traffic%20report.png" width="692" /></p>

<p>&nbsp;</p>

<h2>Customizable Click Curves Extend Across BrightEdge S3</h2>

<ul>
<li><strong>Share of Voice –</strong> BrightEdge’s patented Share of Voice allows brands to gain a true understanding of how content performs across all device types vs your competition. Within Share of Voice users can select desktop, tablet, smartphone, or your own custom click curves for an accurate view of Share of Voice across devices.</li>
<li><strong>Dashboard Reporting</strong> <strong>–</strong> BrightEdge customizable dashboard charts provides instant visibility into an organization’s overall content health and detailed analysis of initiatives with scheduled email delivery. Leverage customizable click curves across our flexible dashboard charts.</li>
</ul>

<p>Google has made <a href="/resources/secure-search-whitepaper">secure search</a> the universal default, meaning that 100% of searches are now secure and <a href="/search-engine-analytics">site analytics</a> will no longer be able to provide user search query data to correlate keywords with site visits, revenue, and conversions. By encrypting 100% of search results Google has proactively enabled the privacy of its users searches from Internet eavesdroppers. This change aligns with online sharing services like Facebook which have raised user awareness around the need to specify which friends and general public see their Facebook posts.</p>

<p>At BrightEdge our top value is customer success, and we innovate to keep customers ahead of the changes in search and digital marketing. Just as Google, Facebook and Twitter are all Silicon Valley technology innovators, BrightEdge innovates with these leaders to help you succeed.</p>

<p>Secure Search also marks a fundamental shift for measuring performance by taking a content-centric approach as opposed to a keyword-centric approach. BrightEdge Page Reporting is the only comprehensive solution for addressing secure search.</p>

<p>For the first time brands are able to understand their total content performance across revenue, visits, and conversions at a page level. Performance can be rolled up into Page Categories/Business Units (i.e. Men’s Apparel, Women’s Apparel, Baby Apparel, etc.) as well as at a total site level.</p>

<h2>Page Reporting Provides:</h2>

<ul>
<li><strong>Comprehensive analysis of total organic search performance – </strong>Gain visibility into your business performance metrics (revenue, conversions, visits, etc.) at a site-wide level.</li>
<li><strong>Complete business unit analysis –</strong> Track performance for individual page categories/business units.</li>
</ul>

<h2>Page Reporting Includes the Following Reports:</h2>

<ul>
<li><strong>Revenue Performance Report –</strong> Tracking revenue is a key performance metric for many Digital Marketers, as such BrightEdge enables users to understand their revenue performance from total organic search (all organic search engines combined as well as for individual engines configured).<br />
<img alt="" height="688" src="/sites/default/files/page%20reporting%201.png" width="702" /></li>
<li><strong>Conversion Performance Report – </strong>Allows brands to understand how well their pages are converting against the goals they have set.</li>
</ul>

<p><img alt="" height="367" src="/sites/default/files/page%20reporting%20conversions.png" width="698" /></p>

<h2>Metrics Aligned With Your Business</h2>

<ul>
<li><strong>Page Groups –</strong> View organic search revenue at a page level, or page group level (such as grouping pages for a particular business unit), or site-wide across all pages.</li>
<li><strong>Time-based –</strong> View business performance metrics by week, month, or quarter, as well as MTD or QTD.</li>
<li><strong>Search Engines – </strong>View business performance metrics across all organic search engines.</li>
</ul>

BrightEdge is the global leader in enterprise content performance. As a SaaS technology SEO platform BrightEdge enables marketers to drive traffic, conversions, and revenue from their largest marketing channel – organic search.

The Most-Trusted SEO and Content Platform

The BrightEdge SEO platform is used by more than 8,500 brands, 1,500 direct customers, and 57% of the Fortune 100. BrightEdge customers include ten out of the top ten largest online retailers, nine out of the top ten hotel groups, eight of the top ten technology companies, and seven of the top ten largest US banks. That is significant market proof that we are the leading SEO company.

Built for Scale and Durability

Founded in 2007, and headquartered in the heart of Silicon Valley, BrightEdge employs over 275 employees across seven offices worldwide. Office locations include: San Mateo, CA, New York, NY, London, UK, Chicago, IL, Tokyo, JPN, Sydney, AU, and Seattle, WA. With $64 million in funding and an executive team with deep content, social, cloud, and big data expertise, BrightEdge is uniquely positioned for scale and durability.

The Search Opportunity

In 2014, Google hosted almost six billion queries per day. Search is the dominant method for customers to discover a brand’s content - in fact BrightEdge research has found that 51% of all website traffic comes from organic search. And, for many leading organizations this number can be even higher.

As such, it’s imperative brands have an organic search strategy and enterprise grade platform to stay ahead. Learn more about the search opportunity.

BrightEdge has developed the most powerful SEO platform technology on the market. The BrightEdge Data Cube allows marketers to tap into the largest data set in the industry, indexing billions of pieces of content, including rich media, search, and social. This remarkable resource provides BrightEdge customers with precise, deep insights into users' search demand at the domain, URL, and keyword level.

Trended Data inside the Data Cube provides a window into both historical and real-time performance for your key content and keywords -- and your competitors' as well. Brands can also leverage the benefits of semantically related topics delivered via Data Cube's Contextual Recommendations.

With an equal focus on technological power and user experience, BrightEdge also has the best and easiest user interface on the market.

Keeping Ahead of Google’s 500+ Yearly Updates

In organic search, there’s plenty to keep up with as the SERPs continue to change (Google updates their algorithm over 500 times each year). 

Uniquely Built for Innovation

From the start, BrightEdge was built to deliver innovation at the same rapid pace as search. As a SaaS technology, BrightEdge has delivered over 85 product releases to-date, all of which is delivered seamlessly to customers accounts without any user action necessary. With 100% of its technology developed in Silicon Valley, and 85% of the team holding Masters in Computer Science Degrees from the top computer science programs in the world, BrightEdge can undoubtedly assert that engineering and innovation are their core competencies.

Examples of Industry Firsts

Succeed with Mobile Performance

BrightEdge was the first to release mobile performance technology in August 2013, including mobile analytics, Mobile Share of Voice, and Mobile Site Audit. In addition, BrightEdge has continuously paved the way with technology and research to assist brands in defining a mobile search strategy.

BrightEdge 2014 mobile research has found that 62% of search results vary from mobile to desktop, and tablets and smartphones make up 35% of organic search. More importantly, misconfigured websites lost 68% of smartphone traffic.

Today many brands are concerned about the impact of Google’s Mobile Algorithm update. Meanwhile, BrightEdge customers have had technology in-place for two years to help them understand their rank and the competitive landscape across 605 local, global, and mobile search engines - equipping them to win in the competitive mobile battleground. 

Understand Performance for Local

Users expect local content in search results for some of the most common searches like "coffee, "ATM," or "hotel." To address the local nature of today's SERPs, practitioners need to optimize their web presence and tailor strategies by location due to differences in local competitive landscapes. In June 2012 BrightEdge was first to market Local Content Management, which helps marketers stay ahead of the changing search landscape by extending the power of the proven BrightEdge S3 platform to local search.

Optimize for Micro-Moments That Drive Organic Wins

New content types — including ads, maps, and local listings — deliver highly relevant online experiences matched to "micro-moments." But they can also push organic listings further down on search results pages, resulting in a drop in traffic, conversions, and revenue. BrightEdge Intent Signal is the first and only solution that automatically reveals the “organic-friendliness” of topics — to prioritize efforts according to organic opportunity and drive business results.

Delivering Measurable Results

BrightEdge is focused on delivering measurable success with everything tied to actual business analytics and performance metrics.

The first area BrightEdge helps brands with is to gain visibility by measuring and reporting performance by device, geography, and business unit. The second step is to take action to improve the performance of organic search. And, the final step is to identify new content opportunities, gain competitive insights, and quantify the potential impact.

Task Management, Reporting, and Team Alignment

As a true enterprise grade platform everything within BrightEdge works with everything else in the platform. If a brand identifies a report they would like to monitor, with one click they can add that report to a dashboard, and with another click they can set that dashboard to be emailed out to their team, or to executives. With prescriptive Content Performance Recommendations, and ContentIQ brands can identify the top areas of opportunity and assign tasks to their team with built in Tasks & Workflow, which automatically close once completed. As site enhancements are made a brand can then correlate the actual business impact (increased traffic, conversions, and revenue).

Request a Demo to test drive the BrightEdge Content Platform today.

BrightEdge Customers Discuss ROI

Experts from Seagate, Experian, Move, and Wiley discuss measurable business results (traffic growth and ROI) achieved with BrightEdge.

Delivering on a Proven Method for Customer Success

BrightEdge has built the largest, most experienced customer success team in the industry. The 80+ member global team partners with an organization, sharing best practices based on 1,000+ deployments, customized to fit each brand’s individual needs. Hear BrightEdge customers share their experiences with the Customer Success Team.

BrightEdge Invests in the Community

Beyond technology, BrightEdge invests in the success of the community. BrightEdge CEO and Co-Founder, Jim Yu is dedicated to sharing thought leadership through his columns in Search Engine Land, Search Engine Watch, and Marketing Land. Another go-to digital marketing resource is the BrightEdge blog, which is regularly updated with search and content marketing best practices.

Beyond columns, and an annual industry event, BrightEdge has built the largest Professional Community with their nearly 4,000-member-strong LinkedIn BrightEdge Certified Professional Community. Through becoming BrightEdge Certified digital marketers are able to earn a marketable skill, validate their expertise in BrightEdge, and take full advantage of the BrightEdge Platform.

Learn more about BrightEdge Technology
View a full list of BrightEdge Capabilities

An SEO company helps brands drive business. The work can be done in-house or by an agency or as a combined effort. In either case an SEO company and solution needs to provide the ability to discover, create, optimize, and measure their SEO results.

Success in SEO requires:

1. Quality content that is thematically organized
2. Pages that are well linked internally and externally
3. Site pages that load fast
4. Use HTTPs and do not have mixed content on secure pages
5. A site that is mobile-friendly
6. Excellent technical optimization that makes the site easy to crawl and navigate
7. Up-to-date sitemaps, robots.txt, and use of the latest code, like schema
8. Elimination of site errors, especially 404, page not found
9. A strong plan and content creation cadence
10. Elimination of duplicate content and meta data
11. Complete and accurate local and Google My Business information
12. Lean and efficient site code that runs flawlessly

What began in 2007 as two people working from a kitchen table has grown to more than 375 employees and an SEO company with eight offices worldwide. BrightEdge grew to become the leading SEO company with the most-adopted enterprise SEO platform, assisting over 8,500 brands with proactive SEO and content performance marketing insights that keeps them ahead of the curve.

BrightEdge’s patented tools translate into revenue for clients. From the largest hotel groups to the top 10 online retailers and the biggest companies in technology, brands turn to our company as the platform of choice when they need to measure and optimize the content and win online.

The SEO Company Innovating the Fastest to Help You Stay Ahead of the Curve

Organic search comprises 53% of all searches made online. The need for dynamic SEO strategies, and a comprehensive SEO technology to manage it and refine content into meaningful marketing action, is clear.

Google and other important search engines update their algorithms hundreds of times per year with large and small impact. BrightEdge is a Silicon Valley content performance and SEO company that’s on the leading edge. Part of that means that we’re always building and testing new technology that prepares our customers for changes to the search algorithms, content performance, content marketing, and digital marketing in general. Our platform leverages AI-powered technologies that allows brands to execute on their SEO and Content Performance Marketing within a smart framework, enabling them to stay current with the latest best practices in search optimization, even in cases where algorithm tweaks are no longer publicly disclosed or outlined in detail.

That’s why companies all over the globe rely on BrightEdge as their SEO platform and its patented technologies, like Share of Voice competitive tracking, Mobile Search performance metrics, and unparalleled Social SEO and Content Performance Marketing capabilities. Our rapid rate of innovation and release differentiates us from any other SEO company.

Here’s a sample of some our powerful innovations as a company:

• SEO and Content Insights: Our AI-driven capability, Insights, watches for opportunities and threats and communicates the high-priority ones daily to the customer.
• Mobile-First Era SEO: Your share of mobile customers is growing each day. Search engines like Google continue to emphasize the importance of mobile search optimization in order to compete online. BrightEdge gives you the data to win at mobile search.
• Secure Search: In an age of secure search and Google’s “(not provided)” data, our page reporting gives you access to total content performance in revenue, visits and conversions at a page level, not just a keyword level.
• Content Optimization: Content and editorial teams integrate our content optimizer into their CMS to easily create search-optimized content.
• Competitive Analysis and Insight: BrightEdgedeveloped the first patented “reverse index” of the web that offers you a thorough glimpse into how your content performance footprint compares to your competitors.
• Global, Local, and Hyperlocal: BrightEdge’s content performance marketing platform integrates with major search engines outside the United States to track the metrics that are important, no matter where your brand takes you. BrightEdge provides hyperlocal Google rank in 72,000 locations across the world to enable regionally precise tracking.

SEO Company that's Proven Across Industries

BrightEdge is the SEO platform of choice for thousands of global brands, including some of the largest brands in the United States like Adobe, Marriott, Nike, 3M, Microsoft, Hallmark, L’Oreal and more. SEO and Content Performance Marketing come together in the BrightEdge platform to drive results for our customers.

Our clients span industries from B2B to B2C and everything in between and have at least one thing in common: complicated digital marketing strategies that require trusted data.

Ninety-six percent of clients recommend BrightEdge technology. Head to our Customer Success Stories page to hear testimonials from customers including Cabela's, Best Western, and Epicor who leverage BrightEdge for SEO results.

SEO Company with Exceptional Customer Success

Our content performance platform is backed up by an exceptional customer success team consisting of alma mater of companies, like Accenture, Salesforce, Adobe, Google, McKinsey, Starbucks, Wells Fargo, and Yahoo.

The BrightEdge Customer Success team offers an ongoing partnership that features a proven onboarding program, consulting on content performance and BrightEdge technology best practices, and the most popular and used training and certification program among any other SEO company.

Prioritizing your strategies, assessing your success periodically and helping you make consistent progress are just some of the areas in which our Customer Success team collaborates with you.

Thought Leaders in SEO, Digital Marketing, and Content Performance

As the leading content performance marketing and SEO software, we take pride in cultivating the professional community we’re a part of through knowledge sharing. We do this in top search engine publications, at industry conferences and through BrightEdge’s own Share event, which brings together the world’s leading brands to talk about strategies in digital marketing.

We catch trends before they happen, analyze them and share with the community what we’ve learned. You can see examples of our insight in Search Engine Land, Marketing Land, and Search Engine Watch, to name a few.

SEO Company Accompanied by an Accomplished Management Team

In addition to Jim Yu and Lemuel Park, BrightEdge’s management team includes accomplished executives from Salesforce.com, Digg, AOL, and Microsoft.

SEO Company with a Global Footprint

BrightEdge is based in San Mateo, CA with offices in New York City, Cleveland, Chicago, Seattle, Tokyo, Sydney, and London. Each BrightEdge office is strategically placed in order to have a finger on the pulse of digital marketing hubs around the world.

Because many of our clients are international companies and brands, we have people on the ground in many of the regions we serve. In order to create the most valuable experience for clients, our company spans countries and cultures, ensuring we comply with various regulations where our clients operate, and consult on SEO and content performance strategies that make a connection and drive results.

The BrightEdge team in San Mateo.

Ranking on top of search engine results takes a concerted effort. For many enterprise organizations, content performance success is by necessity a team effort of experts, web developers, content strategists, writers, press relations, stakeholders and other players who are often geographically distributed. Writing compelling copy and compliant code are still baseline requirements for teams who must also seamlessly incorporate content performance best practices and recommendations. A holistic content performance strategy must include a way to proactively surface content recommendations to team members and close the loop on completed actions, all the while providing visibility to stakeholders into project tasks.

BrightEdge S3 accelerates team collaboration with built-in project management designed for enterprise. From dashboard reporting to automatically closing completed tasks, BrightEdge S3 tasks and workflow management system supports an integrated enterprise content performance workflow.

BrightEdge S3 Workflow & Tasks

BrightEdge offers Workflow & Tasks, an advanced solution offering real-time visibility into project status while reducing time and effort spent managing projects. Workflow & Tasks plays a critical role in delivering the traffic and conversions today's digital marketing organizations require.

Achieve Content Performance Success

Search Marketing is Fueled by Data

Marketers analyze their search metrics and ask themselves: what positions do I rank in, what keywords are driving traffic, what pages are converting, and how’s my lead volume, revenue and conversions? These metrics inform priorities that impact critical business decisions that contribute to the bottom line. Whether an organization manages a website with dozens of pages or hundreds of thousands of pages across multiple business units and domains, having accurate analytics data is critical to success.

Search and Social is Big Data

So just how big is the search dataset? In a word, massive. Search engines process a tremendous amount of data including: search queries, location specific searches, social signals, and crawls for new content. Behind Google’s search algorithm is a Big Data company that processes over 20 petabytes of data each year. Beyond the search engines, social networks also process a massive dataset, which is an important consideration due to the positive correlation of social signals on search rankings. Facebook processes 2.5 billion pieces of content and over 500 terabytes of data each day. That’s 300 million photos and 2.7 billion Like actions each day. And, Twitter processes over 400 million tweets each day.

The Evolving Search Landscape

In addition to processing massive amounts of data, search engines like Google and Bing are constantly refining their algorithms, and adjusting the search engine results page (SERP). In August of 2012, Google changed the SERP for many pages with site links and rolled out shorter pages with only seven links instead of 10. This significant change impacts numerous industries. Many organizations have seen a decrease in page one rankings, and a decrease in traffic for keywords in positions 8-10, that now appear on page two instead of page one.

As Google makes changes, organizations need technology with Big Data processing power capable of analyzing this massive data stream. Many technologies in the industry query in groups of 100 (num=100) by modifying Google results in order to display 100 results on a single page. This method produces statistically inaccurate data, and contaminates business metrics.

BrightEdge Offers the Gold Standard in Data Integrity

The BrightEdge commitment to data integrity includes crawling individual pages to make sure that the data in the platform is accurate. In addition, with proprietary Blended Rank technology, developed in June of 2012, BrightEdge ensures that as Google evolves the SERP, the search ranking data provided in dashboards are representative of what a user sees. Other technologies claim to measure Universal results, however the actual numerical count and the position on the page do not reflect what a user actually sees. BrightEdge is the only platform to have Blended Rank technology to show actual placement amongst text, image, video, social, and local results.

BrightEdge Data Integrity Methodology

BrightEdge at its core is a Big Data company, dedicating significant engineering resources to create rigorous and high quality set of data streams stemming from a commitment to delivering customer success.

BrightEdge Data Integrity at a glance:

• Largest dataset in the industry — BrightEdge processes over 100 terabytes of data each week, and over 150 billion URLs in total.
• Most accurate data — Unique blended rank technology ensures rank is a true representation of a users experience. Crawls multiple times a week to ensure data accuracy.
• Highest quality data — Platform includes backlink data from Majestic and Moz.

BrightEdge Big Data Innovations

BrightEdge puts Big Data in the hands of business users by processing complex data in innovative ways.

Below are just some of the data intensive unique technological innovations in the BrightEdge platform:

• Crawling internal links
• Duplicate and thin content detection
• Competitive analysis (patented Share of Voice technology)
• Local results (Local Search Management in 141+ cities)
• Blended Rank
• Social Signals: Twitter Trending, and Facebook Preferred Marketing Developer (exclusive)

Search Engine Results Pages (SERPs) no longer feature text-based results and have evolved to include image, video, social, and local results. Marketers now need to know the rank of their pages among all types of results including image, video, social, and local. Metrics and strategies based on blended rank and not just text results alone are what marketers really need to succeed. BrightEdge is the first and only content platform to provide complete insight into true blended rank.

Drive True Content Performance Success With BrightEdge Blended Rank

• Measure true content performance — Understand rank among all search results including text, image, video, social, and local results
• Set goals related to true content performance — Pursue the true measure of content performance success - higher blended rank among all search results
• Drive greater results — Devise well-informed and ambitious content performance strategies based on true performance metrics and goals
• Keep abreast to the changing SERPs — Search engines are constantly refining their algorithms, and adjusting SERPs. On desktop search, 7 results are starting to appear on Google page one (instead of the usual 10). As Google makes changes, organizations need technology with Big Data processing power capable of analyzing this massive data stream.
• Measure mobile performance — SERPs on mobile vary dramatically from desktop, and often feature as few as 5 listings on page one. Measure true rank in mobile devices, inclusive of Universal Results (image, video, social, and local results) to gain an accurate picture of your performance.

First Ever Technology With 360 degree Blended Rank Analysis

• Blended rank for all keywords — Measure blended rank for all keywords as well as keyword groups
• Competitive intel based on Blended rank — Track your competition’s blended rank for all your keywords; identify competitive trends in blended rank and take corrective action fast
• Correlation between social activity and Blended Rank — Correlate social media activity such as Likes, Shares, Tweets, and +1s with blended rank while managing social media campaigns to drive blended rank
• Impact of Blended Rank on web analytics — Understand and manage the impact of blended rank on real business results such as revenue, traffic, and conversions

Search marketing is like stock trading, except the market never closes. Search is 24/7 and every day means money. Search marketers need to know when their keyword ranking drops on top converting keywords and have the ability to act quickly and avoid/minimize losses, while continually driving performance. This is where daily rank tracking comes in.

As search engines update their algorithms, the search engine results pages are in a constant state of flux with keyword ranking frequently changing. In fact, Google updates their algorithm more than 500 times each year, and in 2012 made 34 separate Panda and Penguin updates. There’s plenty to keep up with as the SERPs continue to change with algorithm updates and new competitors enter the scene, in addition to seasonal variances, new product offerings, new campaigns, and site changes. Brands need to ensure they’re equipped with the rapid feedback on keyword ranking, such as daily rank tracking, necessary to succeed.

BrightEdge Daily Rank Tracking

• Protect critical keywords — Get daily rank tracking alerts to see changes to high-converting keyword ranking and prioritize focus based on seasonality, industry-wide changes, algorithm updates, and website changes
• Quickly adjust campaigns — Immediately see which campaign actions have a positive impact on content performance, to replicate that success, and which campaigns actions are to be avoided and require corrective action
• Track site changes — Track the benefits of positive changes resulting from site or page template changes, and likewise quickly reduce any adverse impacts and restore rank performance from page template breaks
• Comprehensive reporting — Closely monitor critical keywords in customizable dashboards ranging from keyword ranking to competitive performance on a daily, weekly, monthly, and long term basis
• Most accurate data — Refreshed and validated multiple times a day, seven days a week, to ensure data accuracy and avoid false data from temporary fluctuations
• Data you can trust — Don’t get stuck relying on cursory manual checks, resource intensive custom systems, and untrustworthy black hat sources. BrightEdge daily rank tracking data comes exclusively from trustworthy sources including proprietary white hat techniques, Majestic, and technology partners like Facebook, and Twitter.