Now every marketer can tell their story by harnessing the power of all digital marketing data (BrightEdge data, analytics, and your own data). With StoryBuilder brands can build beautiful charts and dashboards in seconds, and answer questions on the fly such as, what is their Year/Year revenue and visit performance by channel, how has mobile grown, and what’s their historical global vs. local performance.

With this data, marketers are able to measure their results in-real time, transform static data into insights, and insights into stories. StoryBuilder reports and visualizations can be changed dynamically, with the ability to easily highlight movers, and shakers, thus keeping an entire organization in-sync with results.

Flexibly and quickly understand the business impact of content

• Integrate all content datasets
• Show how content strategies drive business impact
• Help target & shape high-impact content initiatives

All the Data Marketers Need to Tell Their Story

With StoryBuilder Brands Can Answer Thousands of Questions, including:

How Has Performance Improved Year/Year?

How is Revenue Trending Across our Top Product Categories?

Is Organic Continuing to Drive the Dominant Marketshare of Traffic?

What Device Types are Driving Website Traffic?

StoryBuilder is the most flexible and powerful way for content marketers to tell their story

With 5 Steps Marketers Can Build Their Story:

1. Choose from 9 different chart types
2. Pick a reporting topic
3. Choose a key metric
4. Slice & dice the data
5. Preview their story

Once a marketer has built a story, they can easily change the chart type to preview other visualizations, add Events to annotate market or business changes, give the chart a name, and add the chart to any Dashboard. From there marketers can keep their entire organizations in-sync by setting up their Dashboard to automatically be emailed to their team.

At BrightEdge we’re committed to the success of every digital marketer. Leveraging the best practices of the community, we developed Ignite Campaigns to create an even playing field for all levels of digital marketers. Ignite Campaigns is the by-product of the best practices established over the past eight years, spanning across 1,000 customers and billions of dollars tracked in the BrightEdge platform. With Ignite Campaigns we’ve empowered marketers to easily optimize all their content with a guided workflow.

Ignite campaigns illustrates the potential opportunity of existing content, with recommendations based on a brand’s competitors successful content strategies. Once a marketer updates their content, they are moved through the next step in the implementation workflow.

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BrightEdge Guides Marketers Through the Steps to Successful Marketing Campaigns

• Guided workflow to support new and experienced marketers
• Easy to follow proven recommendations
• Track progress and close the loop on content optimization

Drive Content Performance with a Simple Four-Step Workflow

1. Choose your pages
2. Review your keywords
3. Build your success plan
4. Take action

Campaign Management

Marketers can keep easily keep their team aligned by assigning team members to campaigns, and customizing the email frequency for campaign updates. And, campaign performance can be visualized in custom Dashboard templates to track progress.

As brands become publishers, content is created, consumed, and shared at unprecedented scale. More than 27 million pieces of content are shared each day — making content marketing more strategic for businesses than ever. As consumers interact with dozens of brands, every brand is fighting the battle for attention. The digital world is now the battleground for customer engagement.

Brands are eager to understand which content performs — and how it impacts their business. And to remain competitive, marketers need to understand who they are competing with, and what their competitors are doing to succeed.

BrightEdge Content Optimizer 4.0 enables brands to address these challenges head-on to create content that wins. What’s unique about BrightEdge is that we don’t just rely on first-party data. Instead, we analyze the web at scale to provide more impactful, actionable insights.

Now for the first time, content writers can increase the performance of their content while at the same time improving productivity. Armed with machine learning and insights into content demand powered by the BrightEdge Data Cube, authors can focus on the right topics. With the ability to tap into web-wide competitor content data, marketers know where their competition is succeeding and failing to develop content that outruns them.  And through an intuitive user interface, Content Optimizer 4.0 guides writers step-by-step to create content that is optimized for maximum traffic, conversions, and revenue without breaking or slowing down the content creation process.

BrightEdge + Adobe

BrightEdge is an Adobe Accredited Application Partner, with a five-year history of developing integrated technology offerings. Content Optimizer 4.0 brings the most powerful features and the intelligence of BrightEdge seamlessly into Adobe Experience Manager to drive proactive content optimization during content creation.

Identify the Right Topics and Content

• Consumer Demand Targeting — Find the topics that are highest in demand and lowest in competition, ensuring content is optimized from day one.
• Topic Personalization Engine — With the power of the BrightEdge Data Cube, pinpoint the group of topics your audiences care about most and optimize  for multiple topics all in one step.
• Topics to Page Pairing — Pair the right topics with targeted web pages to improve organic search and customer reach without cannibalizing other pages.

Scout the Competition

• Competitor Analysis — With the BrightEdge Data Cube, a detailed analysis of competitors’ digital content provides immediate insights to quickly take action. Webpage content is broken into page components, along with recommendations to create content that’s optimized before publishing.
• Powerful Competitive Insights — Track top competitor strategies on page elements and use the insights to optimize pages for best performance.

Build Better Content and Incent Improvement

• Content Optimization Progress Tracking — Apply content development best practices with on-page recommendations that drive content performance. Recommendations guide content authors seamlessly through each step directly within Adobe Experience Manager (AEM), prompting optimization recommendations for more effective content.
• Content Optimization Score — Set content improvement targets for each marketer to motivate content improvement by gaining points toward their target score.
• Tailored Optimization— Assign more weight to content improvement steps that will have the greatest impact on your business to prioritize these enhancements.
• Seamless Workflow — Access the Content Optimizer guided user interface within the AEM page-editing menu sidekick (AEM 5) or within the top navigation Content Optimizer icon (AEM 6), enabling seamless optimization within the content creation process.

Create a Culture of Content Optimization

• Measure Content Optimization Compliance  — Understand where content optimizations have been completed, or still need to be made.
• Policy Compliance Across Your Organization — Manage policies with built-in support for multiple teams, templates, websites, and policies. Set guidelines at the account level, or for all site-wide content.

Take It Easy on IT

Organizations can easily customize the impact level of content for their different business units with automated web content policy management, all while maintaining a secure enterprise environment.

• Designed for Enterprise Architecture — Working with current infrastructure and IT investments, data is transferred through HTTP proxy and standard package share installation.
• Enterprise Grade Security — Secure API access with government level encryption policies.
• Trusted Technology — BrightEdge actively supports over 7,200 account integrations via the BrightEdge Connect API.

At BrightEdge our top value is customer success, which means delivering innovations to help our customers stay ahead in the competitive search landscape. Our goal is to be the best partner in content performance, which is why we consistently deliver the most advanced technology and content marketing.

For over six years, the BrightEdge Data Cube has been at the foundation of BrightEdge S3, powering our Customizable Recommendations, Search Opportunity Forecasting, Page Reporting, and much more. In that time we’ve continuously enhanced the Data Cube, and are now exposing this lightning fast, research on-demand technology to our customers. The Data Cube provides marketers with the insights they need to make strategic business decisions that drive revenue. Only an enterprise SEO company would design and maintain such a useful resource.

Access billions of pieces of data on-demand

The BrightEdge Data Cube is a massive content repository, the industry’s largest data set, made up of billions of pieces of information including keywords, search terms, rich media, and content, along with its performance on the web. BrightEdge processes more than 100 terabytes of data each week. We do so because today’s marketers need a massive data set to be able to understand their entire organic search footprint and build a competitive strategy to win. The Data Cube delivers to marketers the same level of big data processing power and scale that Facebook and Twitter bring to the consumer space.

Perform research, identify opportunities, and explore competitive strategies

Within one centralized view, marketers may perform either URL-based or keyword-based research in real time. BrightEdge provides two ways to access the Data Cube. With Goal Based Research we help marketers quickly identify the data that matters most, aligning content performance with business outcomes. With Freeform Search marketers can enter in a keyword or URL in the same way a Google search is performed.

Research can be performed in two ways: Goal Based or Freeform

Goal-Based Research

Freeform Search

Understand the real demand for your content with the Data Cube Score

With the Data Cube Score you can understand how well you are targeting demand and gain a detailed understanding of the topics that resonate best with consumers.

Win with Contextual Recommendations

Improve performance with semantically-related topics powered by the Data Cube

About Latent Semantic Indexing (LSI): Web content is crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page. LSI looks for synonyms related to the title of your page.

For example, if the title of your page was “Outdoor Furniture,” the search engine would expect to find words relating to that subject in the content of the page as well, e.g. “patio furniture”, “patio sets”, “patio umbrella”, “adirondack chairs,” and “porch swing”.

Contextual Recommendations drive performance

• Powerful insights - Tap into the power of the Data Cube to identify semantically related keywords
• Identify low-hanging fruit - Identify keywords with low competition that you consider optimizing
• Actionable - Identify keywords that you’d like to manage, track, and assign as Tasks in BrightEdge

Trended Data analysis enables spot-on content strategy

Trended Data in Data Cube shows you exactly what content and which keywords have been your best (or worst) performers over time. This information allows you to easily benchmark, evaluate, and improve your SEO performance. Even better, you can see whether your competition is trending better or worse at various points in time, and exactly when their performance trajectory started to change. This powerful level of detail arms you with all the insight you need to win at content-driven SEO.

View trended performance of your rich media

Global coverage

The BrightEdge Data Cube supports ten search engines: Google US, Google UK, Google Australia, Google Brazil, Google Canada, Google Denmark, Google France, Google Germany, Google Japan, and Google Netherlands.

Seamless integration with your content performance workflow

At BrightEdge one of our core tenets of product design is that data is only as good as what users can do with it. Research is only meaningful when it’s actionable. That’s why when we built the BrightEdge Data Cube, rather than creating a standalone research tool, we instead built and integrated this research technology into our platform. With the BrightEdge Data Cube brands have an end-to-end workflow for driving performance. After discovering keywords that work well for your competitors, you can prioritize keywords, and then optimize them in BrightEdge S3.

Optimize Content with Content Optimizer

Over the last 10 years, search has become the user interface for the Internet. Before the era of the search engine began, online users were in charge of remembering URLs and domains, and shopping and research was strictly limited to malls and big-box retailers. Things have dramatically changed since then. In 2013, Google alone hosted almost six billion queries per day.

While it’s easy to see the impact of search on a large scale, day-to-day searches and questions flooding in from around the world prove its massive reach. Search is how people — no matter their corner of the globe — access the world and learn new things. Children as young as four years old know how to take advantage of search engines, as do their much older grandparents. No matter the intent, billions of people flock to prominent search engines everyday, doing research and making purchasing decisions across industries. 

With all these searches occurring daily, businesses around the world have a tremendous opportunity for exposure. If businesses are trying to sell a product or service, there’s no better way to reach their target market. Research shows that organic search is the largest driver of traffic across all major industries – driving on average 51% of website traffic, and 40% of website revenue. The potential is there to see major success from search — but brands have to know how to use it.

While this massive opportunity is ripe for the taking, search engines are complex and nuanced areas to explore. And, search is not a one size fits all approach. Search engine results pages (SERP) vary dramatically from mobile to desktop. BrightEdge research has shown a 62% variance in the results from Google desktop vs. mobile device. The only way to truly make the most of search’s massive potential is to find an advanced search technology to assist them. It’s no secret that search content and keywords can be optimized for success — but without a reliable partner, how can marketers know what works and what doesn’t? That’s just the beginning. Throw in the endless amounts of data streaming in from searches, keywords and consumer behavior, spanning rich-media content, and across different device types, and locations, and companies will undoubtedly need insight from a search engine technology to help them analyze this massive data-set and take action.

And let’s not pretend that only a few companies are tapping into the power of search. Understanding the competitive landscape — what competitors are doing, how they’re doing it and where they’re seeing success — is crucial to gaining the advantage. With all the different possibilities for success that search offers, making a solid and sincere investment in technology will help brands manage and win the market.

Seven years ago, BrightEdge realized the need to make organic search a predictable marketing channel. To help businesses realize their true potential, BrightEdge built a sophisticated solution to help marketers move the needle on search. Powered by the DataCube, BrightEdge technology supports helps over 8,500 brands understand search engine-fueled data and maximize the value of their content efforts. With a relentless commitment to innovation, and over 81 product releases, BrightEdge has dozens of features, including Blended Rank, Mobile SEO, and Content Optimizer to bridge the gap between SEO and content efforts, BrightEdge’s suite of advanced technology can help brands take their search and content strategy to new heights.