Search Engine Results Pages (SERPs) no longer only feature classic text-based results, but have evolved to include universal results: image, video, social, and local results. Practitioners now need to know the rank of their pages among universal results in order to get an accurate picture of what the user sees during searches.

BrightEdge S3’s unique Blended Rank and Local Search Management technology, which are accessible in dashboard charts, provides complete insight into search performance.

360 degree Blended Rank Analysis

• Measure true content performance - Utilize dashboards to get an immediate understanding of search engine rank among all search results including text, image, video, social, and local results.
• Competitive Intel based on Blended Rank - Track your competition’s Blended Rank across all your keywords; identify competitive trends in Blended Rank, quickly take corrective action.
• Correlate social signals and Blended Rank - Correlate social media activity such as Likes, Shares, Tweets, and +1s with blended rank while managing social media campaigns to increase universal search result rankings.
• Impact of Blended Rank on web analytics - Understand and manage the impact of blended rank on your digital strategy, and how this impacts real business results such as revenue, traffic, and conversions.

In-depth Local Content Performance Insight

• Make performance local - Respond to the rise of local results in SERPs by creating content performance strategies aligned with local user preferences.
• Granular keyword analysis - Gain in-depth visibility into local performance by keywords and keyword groups.
• Target the largest search geographies - Target SEO for 141 major cities.
• Local dashboards - Customize dashboards to show local performance for individual cities and identify performance variances by city.

Organizations want to understand the real business value of content projects to assess the ultimate impact of content performance on their business. Quantifying the value of content performance allows digital marketers to make a business case to executives for investment in content marketing and focus on prioritized opportunities that deliver the maximum results (such as revenue and cost savings).

Search Opportunity Forecasting, a BrightEdge innovation, provides accurate financial forecasting, allowing practitioners to leverage web analytics in order to demonstrate the business value of content performance.

Drive Greater ROI with BrightEdge S3

• Forecast value of projects - Forecast the financial impact of organic search prior to the start of projects
• Make a business case for content performance - Drive executive investments by making a business case based on forecasted business results
• Prioritize keyword opportunities - Focus on keyword opportunities that allow you to achieve forecasted business outcomes.

First Ever Predictive Analytics for Content Performance

• Align forecasts with your business - Create custom forecasts based on ranking, difficulty of rank improvement, search volume, cost per click and click through rate , among other variables
• Identify high-impact keywords - Hone in on keywords with the maximum potential for delivering business results
• Model multiple scenarios - Modeling forecasts based on aggressive, conservative, moderate and custom rank improvement scenarios for every chosen keyword opportunity

What are customizable SEO dashboards?

Customizable dashboards are a powerful way to report and keep track of the SEO data that's most important to your organization. Gain a high level summary of your SEO efforts and find keywords your competition is ranking for that you may not have previously considered. Reporting daily, weekly, or monthly is up to you and your SEO best practices. Don't waste time on prepared dash boards as valuable information could easily be lost or unreported.

What are customizable dashboards good for?

Dashboards are used to track KPI metrics that are important to your business. In the fast-paced environment of search it’s important to quickly obtain visibility into changes in traffic and ranking performance in order to stay ahead of the competition. With an abundance of on and off-page factors that contribute to performance, it can be difficult for practitioners to parse out the data that actually affects performance from the noise and seasonal changes.

Using customizable dashboards will give you the reports and information you're looking for in one place. Customizable dashboards are good for keeping track of changing data. You can use dashboards to see how your optimization efforts are impacting rank. Create a chart with a customized date range and a specific keyword group to show how your rank changed since optimizing keyword groups that are important to your business.

Utilize dashboards to view how much traffic is coming in from each page, what kind of visitors you're receiving, how your organic traffic is doing, and how it all compares. Dashboards will give you a good idea of how your site is looking overall. You have the ability to track why there was an increase or a drop in traffic. You can then determine why traffic changed by using BrightEdge events to show updates that appear for the week they were created. You can see how many changes were made to specific pages and correlate that back to an increase in traffic and revenue. Looking back on what worked and what didn't is a simple way to plan future SEO strategies.

Why is a dashboard important?

Use dashboards for strategic planning for your SEO and visualize how you're performing head to head with competitors. Customizable dashboards are important because they help you match the exact insights you need to report on. BrightEdge StoryBuilder uses web analytics and data to give you the insights you'll use to customize for. Using customizable dashboards, you're able to gain insights into the buyer's journey and your competition. In BrightEdge StoryBuilder, you can eliminate or add competitors to gain deeper insights into who your true competition is. Easily get a leg up on your opposition by gaining these insights.

What should I add to my customizable dashboard?

Core to BrightEdge are fully customizable SEO dashboards providing instant visibility into your organization’s overall health and detailed analysis of initiatives with scheduled email delivery. Track KPIs with one-click dashboard reporting and easily communicate performance alignment across business units and with executives. Get the big picture with high-level reports for executives, tracking overall ROI from content, and dive down into the details with specialized reports around Local SEO and Blended Rank. Here are the things you'll want to customize your dashboard with:

1. Flexible Dashboard Creation - Choose between an array of customizable dashboard charts including competitive trends, Share of Voice Analysis, trended keyword ranking reports, and content health snapshots

2. Leverage Proven Dashboard Templates - Start with templates based on dashboards that 6000 brands use to win in search; easily adapt them to your needs and create your own customizable dashboard. Choose templates by role such as Executive & Lead, and business needs such as social media performance and targeted campaigns

3. Easy Event Tracking - Keep track of key events such as search engine algorithm updates, start dates of major initiatives, or site redesigns. Once the event is in the system, it will automatically populate to any existing or new chart

4. Comprehensive Web Analytics Integration - Integrate third-party web analytics data into your customizable dashboards to get the complete picture of your content performance.

5. Automated & Flexible Delivery - Align team efforts with custom email delivery schedules; export entire dashboards or specific charts within your customizablr dashboard across formats such as CSV, PDF and PNG

To assist further with the structure of your dashboard, we recommending starting with a report on how your pages are performing. Next, add the devices that are sending traffic your way and then a report on how it compares to the rest of your website. Finish up the second half of your report with how rankings compare, your competition, and lastly, your keyword rank.

How do I customize my dashboard?

In the BrightEdge platform, customizing your dashboard for yourself, coworkers, the CEO, etc. can be very easy and impactful when reporting your SEO. There are several key steps to customizing your dashboard. Here are the steps:

1. Navigate to the StoryBuilder homepage in BrightEdge.

2. Create a new dashboard. You can create a new dashboard that's completely customized or use a prepopulated dashboard template that you can customize later on.

3. Name the folder. Give it a custom name that suits you and the information you plan on adding to it. If it's SEO specific, be sure to note that in the title. If it's specifically for reporting to the CEO or executive team at your company, be sure to give it a name that reflects that. Another smart way to describe your dashboard is to add the date range it will update. You can customize this portion by choosing daily, weekly, or monthly reports to look at trended information week by week or month by month.

4. Set your folder to public or private. If you're setting it to public, anyone at your company will be able to view your customized dashboard and you'll be able to easily share information about your site. If you choose to create a private dashboard, only you will be able to view it. This can be helpful while you're strategizing around what reports and charts to put in your dashboard. You can change your customizable dashboards to be public or private at any time.

5. Save your dashboard. Your data will load and populate in charts. 

6. Add customizable charts. You can search for key metrics to report on or you can scroll through to create charts. You also have the ability to create a custom story.

7. Choose a topic for your chart. In customizable dashboard stories, there are several filters to choose from to make it as customized as possible. StoryBuilder will continue to populate more and more areas for you to filter down to. This can include topics, metrics, dimensions for date ranges, rank type, device type, and more. Here, you have the ability to completely customize your report.

8. Choose a graph. This will be your final step before saving. Think about how you want your report to be viewed. Is it best seen in a graph, a flow chart, a pie chart, a table with data? Think through the dimensions you chose and pick from there.

After you save your report, it will automatically populate. You can rearrange your charts once you have more than one in your customizable dashboard. Here, you'll be able to see how many keywords are ranking on page one, page two, page three, page four through ten, and pages that aren't ranked within the first ten pages which are considered 'not ranked'.

Your customized SEO dashboards can be downloaded or delivered by email to the people you designate them to go to. Customizable dashboards can be used to included charts, graphics, images, numbers, and text. Once customized, the dashboards can serve as a content calendar. They can also prove to be helpful to track pages you need to optimize or pages you'll want to create in the future. If you create your customizable dashboard to be public, sharing with your team can be a simple and effective way to guide content creation.

If you're looking for something simple to drive your marketing performance with digital dashboards, check out our blog.

Leverage the most complete suite of backlink analysis and management tools on the market to fine tune your content performance strategy at the keyword, page, or domain level. BrightEdge S3 backlinking analysis, competitive analysis, and actionable recommendations provide end-to-end backlink management.

Win with Comprehensive Backlink Management

• Immediate Backlink Visibility – Gain a complete picture of your existing backlink portfolio. Within BrightEdge customizable dashboards you can effectively track backlink counts trended over time. BrightEdge provides tracking and analysis on your backlinks including: page URL, date added, page score, anchor text, category, and type (blog, directory, partner, news article).
• Seamless Backlink Database Integrations – Integration with industry leading backlink databases Majestic and Moz.
• Tasks & Workflow – Track domains you are targeting for backlinks, assign them to team members track the progress, and get notified automatically when backlinks become active.

Gain the Competitive Edge with In-Depth Competitive Backlink Data

Ever wonder how your backlinking strategy compares to the competition? With BrightEdge you can get an instant snapshot comparing the quality distribution of your backlinks against the competition. Quickly identify the highest value backlink opportunities for your site based on what is already working for the competition and gain insight into the current gaps in their strategies.

• Competitive Tracking & Recommendations – Uncover your competitors backlink portfolio, and gain insights into which backlinks are the most valuable to their content performance. BrightEdge provides recommendations of the best links you should pursue for your targeted keywords.
• Backlink Quality & Anchor Text Distribution Analysis – Compare quality distribution of competitors backlinks to identify the correlation of quality and rankings, including: top level domain (TLD), anchor text distribution, domain type (press releases, blogs, social, directories, etc.) Quickly uncover the basic backlink profiles of companies winning for your targeted keywords.
• Identify Link Hubs – Quickly find “link hubs,” domains that are linking to more than one of your competitors’ sites and therefore may be more likely to link to your pages as well.
• Extend Beyond Known Competitors – Discover the Top 10 ranking pages for each of your keywords. Take into account your entire competitive landscape with Keyword Level Backlink Insights.
• Identify Social Backlinks - Compare social media signals for your domains, and competitors’ domains. Uncover which keywords and pages are the best impactful to target with Likes, Tweets, and Shares to improve rankings on search engines.

Digital marketing is a constantly evolving space, and savvy marketers realize that creating an interesting and successful multi-channel online presence involves more than simply implementing the best practices. Today, digital marketers often find themselves neck-deep in data, trying to analyze every individual web page, and optimizing pages on an ad hoc basis.

BrightEdge’s strategic recommendations engine structures and automates what would otherwise be a time-consuming manual process, allowing marketers and agencies to focus their time on adding value by gaining immediate visibility, implementing high-level strategic changes, and demonstrating ROI.

Transcend best-practices to optimize keywords strategically and at scale

• Assess
  • Gain real-time visibility into your entire keyword footprint, with custom analysis by group of keywords, keyword categories, keyword variants, and page templates
  • Stay competitive  with patented analysis on how your targeted keywords rank against all of the top 10 ranking pages, not just a segment of them

•  360° Plan
  • BrightEdge’s comprehensive recommendation suite for keywords, backlinks , internal links , and social  recommendations give you an end-to-end strategy for your entire online presence
  • BrightEdge automatically generates recommendations prioritized by impact, risk, and difficulty, so you can quickly capture low-hanging fruit,while working towards long-term keyword ranking strategies

• Move the needle
  • Easily assign customized recommendations using BrightEdge’s built in task and workflow  engine to coordinate changes across teams and roles

• Demonstrate ROI
  • Directly tie changes made by your team to revenue generated online from resulting increases in keyword ranking, traffic, and conversions.

Digital marketers realize that search is a zero-sum game, and that when one’s result goes up, another’s must come down. This means that understanding who your competitors are for both keywords and individual business units, and what they do to drive traffic online is critical to combating their efforts and building out a comprehensive content performance strategy that positions you for success.

BrightEdge’s patented competitive intelligence technology allows businesses to understand the top competing sites on a global scale. With BrightEdge’s prioritized competitive recommendations, businesses can access an in-depth profile of their competitors’ pages to inform their content performance strategies, ultimately driving online revenue and market share.

Combat competitors’ strategies and identify new opportunities

•  Assess the competition
  • Gain the deepest visibility into your entire competitive landscape across the organic channel and understand your competitors’ most valuable pages, keywords, and internal content performance strategies on a global scale
  • Get the full picture with BrightEdge’s unique, patented system of analysis on how your targeted keywords stack up against all of the top 10 ranking pages, not just a segment of them.

• Act on recommendations
  • BrightEdge’s comprehensive recommendation suite takes into account competitors’ content footprint, spanning their keywords , backlinks , and social  strategies, to give you recommendations that are part of a competitive strategy for your entire online presence
  • BrightEdge automatically generates competitive recommendations prioritized by impact, risk, and difficulty, so you can focus on the best opportunities to increase traffic and revenue

• Target new opportunities
  • Identify high impact keyword opportunities that your competition isn’t ranking on, and increase organic value by expanding into a long tail strategy for your business.

There is no disputing that organic search is competitive. With that said, it’s essential to have a complete picture of the entire competitive landscape. For businesses that operate in multiple locations, rank on a large number of keywords, have multiple products, or operate under different brand names, it’s tough even scratching the surface to identify all of your competitors in the SERP. And, looking at your top three know competitors, doesn’t cut it.

BrightEdge S3 goes way beyond cursory, domain level analysis of known competitors by providing actionable insight into competitive backlink profiles at the keyword level. Now you can get insight into the optimal backlink sources to target for hundreds or thousands of keywords, right away

• Go beyond known competitors – Discover the Top 10 ranking pages for each of your keywords, and uncover their backlink portfolio. Take into account the entire competitive landscape, instead of only considering your top, named competitors which may only compete on a fraction of your keywords.

• Assess and prioritize opportunities – For each keyword, BrightEdge will crawl the Top 10 ranking pages to identify all the links these competitors have in common, and then organize this analysis by type (blog, directory, partner, news article, and TLD).  BrightEdge then prioritizes your backlink opportunities by page and domain authority.

• Take action and track progress – Once you’ve identified the backlinks you want to go after, assign each opportunity to a member of your team. Within the BrightEdge Backlink Module, we’ll automatically monitor the status of the links, and track when links get added. Easily manage tasks and workflow and measure progress week over week.

We all know that content performance is a dynamic space and practitioners are constantly looking for new opportunities to expand their footprint or maximize their impact. One key area for growth is through new keyword opportunities, but most keyword discovery tools simply surface similar “relevant” keywords rather than identify the most strategic opportunities for growth.

With BrightEdge S3 you can leverage cutting-edge technology to build or expand your keyword portfolio to increase your organic search footprint and drive more relevant traffic to your site. BrightEdge S3 discovers and then prioritizes new keyword opportunities by those factors that drive the top and bottom line for your business, ensuring that practitioners target the keywords that are high-converting or within “striking distance.” With BrightEdge, potential revenue guides you to help choose which keywords to focus your efforts on.

• Build a keyword portfolio - With BrightEdge S3, build out or add to your keyword portfolio with confidence. Quickly identify your highest revenue driving branded keywords as well as a list of high converting, long-tail keywords (with the competitive landscape in mind) using BrightEdge’s patented, reverse index of the web: SEO X-Ray.

• “Bucket” keywords into categories - Grouping keyword into “buckets” is an essential component of organizing your data in BrightEdge. Categorize keywords by verticals and hierarchies, brand and non-brand, geographic locations and campaigns surrounding specific events for maximum insight into your content performance.

• Identify keyword gaps & opportunities - BrightEdge S3 helps you identify those keywords that your competitors are optimizing for but aren’t including in your keyword portfolio (gaps) and those keywords that your competitors haven’t yet optimized for but would drive relevant traffic to your site (opportunities).

• Prioritize keywords - Most digital marketers focus on increasing the traffic to their site, but the savviest realize that not all traffic is created equal. With BrightEdge S3, you can instantly prioritize your keyword opportunities by search volume, conversion rates, or “striking distance” so that you focus your content performance efforts on the low hanging fruit for quick wins, while continuing to move the needle on long term content performance strategies.

• Long-Tail scalability - Leverage SEO X-Ray, BrightEdge’s massive reverse index (half a billion keywords), to identify opportunities to expand into the high-converting long-tail while monitoring your competitors’ long-tail strategies.

What is Share of Voice?

In SEO Share of Voice is a percentage of the search traffic a brand gets on the SERPs compared to the competitors. Share of Voice helps to better understand competition and identify gaps in content coverage. 

Share of Voice in search is the same thing as rank because the click-through rate drops by roughly half for each position between 1st, 2nd, 3rd, and 4th. BrightEdge click-curve research shows that within Universal Search results, 1st position desktop gets roughly 30% of the traffic, 2nd gets roughly 15%, 3rd roughly 10%, and 4th roughly 5%. SEO performance in these above-the-fold positions can have a huge impact.  

Why is Share of Voice Important?

Both the number and types of digital channels that a practitioner can leverage to outrank their competition has exploded. Until now, practitioners had to guess their online market share and relevance across their web site, blogs, social media, video sharing, mobile content, and other channels manually, without the confidence of a proven system.

Share of Voice and Competitive Analysis

BrightEdge’s patented SEO Share of Voice technology bridges the knowledge gap between guessing and knowing who has the greatest share of voice in organic search, which is incredibly useful information for any SEO practitioner. Use Share of Voice to instantly understand each of your competitors combined on-page, off-page and site structure to boost their rankings on a given set of keywords. Share of Voice is also used to better identify gaps in content coverage. 

• Surface unknown competitors - Uncover competitors you aren’t tracking but who rank well for a particular keyword or keyword group
• Detailed competitive analysis - Identify a competitor’s rank for any particular keyword and the associated ranked pages for that keyword. Click into the associated URLs and view a comprehensive report including the page profile, backlinks, keyword rankings and search volume.
• Analyze by segment - Instantly map out all your competitors exhaustively by creating Share of Voice reports for each particular product or category using the corresponding keyword groups.
• Competitive benchmarking - Every time you run a Share of Voice report they are saved automatically, which can be used for historical benchmarking against the competition.
• Discover potential partners - In addition to providing an unbiased view into the competitive landscape, Share of Voice reports will help you uncover potential partners to reach out to for display ads or as sources of backlinks (white hat, of course).
• Trended Share of Voice - Track trends in the Share of Voice and assess the effectiveness of content strategies and tactics; take corrective measures, if needed.
• Support for large keyword sets - Track Share of Voice for keyword groups with up to 5,000 keywords.
• Refresh Share of Voice automatically - Automatically run Share of Voice in sync with weekly keyword analytics refresh.
   

How to Calculate Share of Voice in SEO?

Basically you want to analyze your site's performance vs. a named set of competitors on a topic that can encompass multiple keywords. Define a set of keywords, calculate the rank for a set of competitors, multiply the click rates stated above by the query volume and this will give you a weighted average Share of Voice on the topic. On a large set of thousands of keywords this is not practical, which is why most larger and more mature brands employ a platform like BrightEdge to handle their Share of Voice tracking and calculations. Request a demo today to learn how you can use Share of Voice reporting to improve your competitive tracking and response.

<p>A crucial component of a successful content performance program includes “white hat” backlink management, specifically backlink tracking, acquisition of high quality backlinks, and competitive backlink discovery. Because backlinking is such a critical component of content performance programs, the accuracy and volume of backlink data is of the utmost importance.</p>

<p>BrightEdge has a firm commitment to <a href="/node/141">data integrity,</a> which includes integration of Majestic’s industry leading “Fresh Index” backlink database. The BrightEdge S3 platform provides backlinking analysis, competitive insights, and actionable recommendations with workflow. Partnering with Majestic provides BrightEdge customers with the most comprehensive backlink insights for <a href="/node/100">enterprise</a>.</p>

<h2>Integration with Majestic</h2>

<ul>
<li><strong>World’s Largest Backlink Database —</strong> Majestic currently tracks 150 Billion URLs in their “Fresh Index,” and 3.8 Trillion URLs in their Historical Index.</li>
<li><strong>Highest Quality &amp; Most Current Data — </strong>Majestic performs daily updates of its enormous Fresh Index, enabling BrightEdge to incorporate the freshest large-scale database commercially available today.</li>
<li><strong>Seamless Integration —</strong> Majestic metrics are available in BrightEdge S3 platform with minimal latency.</li>
</ul>

<h2>Integration with Moz</h2>

<ul>
<li><strong>Industry Standard Backlink Management</strong> <strong>—</strong> Integration of Moz's Linkscape index of 617 billion link. Linkscape, which powers popular tools such as Moz's Open Site Explorer, provides data on over 617 billion links from 58 billion pages across 135 million root domains.</li>
<li><strong>Seamless Integration —</strong> Majestic metrics are available in BrightEdge S3 platform with minimal latency.</li>
</ul>