Retailer HMX Group Selects BrightEdge to Raise Search Rankings

Successful SEO Strategy Increases Online Awareness for America's Leading Tailored Clothing and Sportswear Company

NEW YORK, NY – January 11, 2011 – HMX Group, America's leading tailored clothing and sportswear company, has selected BrightEdge, the enterprise-class search engine optimization platform (SEO platform) solutions, to increase online awareness for HMX Group's fine clothing brands that include Hickey Freeman, Hart Schaffner Marx, Bobby Jones, Exclusively Misook, Christopher Blue, Worn and Sansabelt.

Because HMX Group competes against many of the nation's best-known clothing companies, a vigorous SEO strategy is essential to make measurable improvements to its organic search results. HMX Group selected BrightEdge because of its ease of use and superior Customer Success program, allowing its online marketing team to make immediate enhancements to its SEO strategy.

"In our highly competitive market, we need continuous, well-defined and actionable SEO insights," said Tom Hassell, VP of Planning and E-Commerce, HMX Group. "With BrightEdge, we immediately saw opportunities to raise our search rankings. BrightEdge was the obvious choice because its easy-to-understand interface and Customer Success team gave us exactly what we needed to get up and running right out of the gate."

"We are thrilled that HMX Group is getting great results so quickly and picked BrightEdge's SEO platform," said Jim Yu, CEO, BrightEdge. "This selection again demonstrates our clear leadership as the best choice for companies that want to drive revenue from organic search rankings, regardless of the depth of experience with SEO or the level of competition in their market."

About HMX Group, LLC

HMX Group is America's leading tailored clothing company, with a diverse portfolio of brands, both owned and licensed, that are distributed through all domestic retail channels and internationally. HMX Group most prominent brands include Hickey Freeman, Hart Schaffner Marx, Coppley, Monarchy, Christopher Blue, Exclusively Misook, Bobby Jones, Worn, Jack Nicklaus, Sansabelt and Austin Reed.