BrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based competitive data to it's SEO tool set.

As we wrote a few months ago, SEO firm BrightEdge released a study showing that the majority of brands are doing little to optimize their Twitter or Facebook pages to make them more discoverable in search results. And because of this many high-profile brands’ Facebook pages are buried in search results. Well, Facebook took note and decided to team up with the firm to co-author a white paper educating brands on social SEO.

A number of top Web sites are missing the boat when it comes to social media - but Facebook, followed by Google, remains the preferred choice.
In a short Friday report released by BrightEdge of social adoption among top Web sites, the platform estimated that just 51 percent include a Twitter or a Facebook link on the site's front page. The survey examined the main home pages of the world's top 10,000 sites, it said.

Social media content is increasingly paramount to engaging consumers and bolstering brand awareness. However, a recent report from Bright Edge suggests that many of the top 10,000 websites don’t link to Facebook or Twitter on their homepages, thereby limiting the effects of their social media campaigns.

Today BrightEdge, an enterprise SEO platform, released a report on the adoption of social sharing plugins on websites and links to those sites. The findings show that about half of the top 10,000 websites have a link to their Facebook pages from their home page, 40% link to their Twitter pages and when it comes to like buttons, Google+ is now second place to Facebook.

Launched at the end of March, Google’s +1 button — big G’s social endorsement equivalent to a Facebook Like — is already carving out a niche for itself according to research from social-infused SEO platform BrightEdge. Four percent of the top 10,000 sites have added a +1 button to their homepages, up 33% since the beginning of June.

Working on the agency side of search for many years has taught me some valuable lessons. I’ve been privileged to work with the best and brightest, and by turns, saddled to work with the worst and dullest. I’ve seen a little bit of everything: those that get it, those that don’t, and those that don’t know what to get!

Almost two weeks out in the wild, how well is Google’s little social network doing? So well, one might say, that Twitter should be a little worried.

Google's +1 buttons have only been out for about a month, but they're already more common than the tweet button on major web destinations.

A study by BrightEdge finds that sites with social media sharing buttons get more exposure.