<p>When: August 22 - 23, 2013</p>
<p>Where: <a href="http://www.sfpalace.com/">The Palace Hotel, San Francisco, CA</a></p>
<p>More Details to Follow</p>
Share12
A New Direction in Search
Our theme at Share12 was A New Direction in Search. The event featured panels and presentations from leaders like 3M, Adobe and Microsoft that dove deep into topics like integration across digital marketing channels, SEO innovations and ROI measurement. Over 300 digital marketing leaders from top brands and digital agencies joined us for Share12, the industry event for digital marketing focused on sites, search, and social.
Share12 Industry Panel - Video Highlights
BrightEdge SEO Platform
BrightEdge is the global leader in enterprise content performance. As a SaaS technology SEO platform BrightEdge enables marketers to drive traffic, conversions, and revenue from their largest marketing channel – organic search.
The Most-Trusted SEO and Content Platform
The BrightEdge SEO platform is used by more than 8,500 brands, 1,500 direct customers, and 57% of the Fortune 100. BrightEdge customers include ten out of the top ten largest online retailers, nine out of the top ten hotel groups, eight of the top ten technology companies, and seven of the top ten largest US banks. That is significant market proof that we are the leading SEO company.
Built for Scale and Durability
Founded in 2007, and headquartered in the heart of Silicon Valley, BrightEdge employs over 275 employees across seven offices worldwide. Office locations include: San Mateo, CA, New York, NY, London, UK, Chicago, IL, Tokyo, JPN, Sydney, AU, and Seattle, WA. With $64 million in funding and an executive team with deep content, social, cloud, and big data expertise, BrightEdge is uniquely positioned for scale and durability.
The Search Opportunity
In 2014, Google hosted almost six billion queries per day. Search is the dominant method for customers to discover a brand’s content - in fact BrightEdge research has found that 51% of all website traffic comes from organic search. And, for many leading organizations this number can be even higher.
As such, it’s imperative brands have an organic search strategy and enterprise grade platform to stay ahead. Learn more about the search opportunity.
BrightEdge has developed the most powerful SEO platform technology on the market. The BrightEdge Data Cube allows marketers to tap into the largest data set in the industry, indexing billions of pieces of content, including rich media, search, and social. This remarkable resource provides BrightEdge customers with precise, deep insights into users' search demand at the domain, URL, and keyword level.
Trended Data inside the Data Cube provides a window into both historical and real-time performance for your key content and keywords -- and your competitors' as well. Brands can also leverage the benefits of semantically related topics delivered via Data Cube's Contextual Recommendations.
With an equal focus on technological power and user experience, BrightEdge also has the best and easiest user interface on the market.
Keeping Ahead of Google’s 500+ Yearly Updates
In organic search, there’s plenty to keep up with as the SERPs continue to change (Google updates their algorithm over 500 times each year).
Uniquely Built for Innovation
From the start, BrightEdge was built to deliver innovation at the same rapid pace as search. As a SaaS technology, BrightEdge has delivered over 85 product releases to-date, all of which is delivered seamlessly to customers accounts without any user action necessary. With 100% of its technology developed in Silicon Valley, and 85% of the team holding Masters in Computer Science Degrees from the top computer science programs in the world, BrightEdge can undoubtedly assert that engineering and innovation are their core competencies.
Examples of Industry Firsts
Succeed with Mobile Performance
BrightEdge was the first to release mobile performance technology in August 2013, including mobile analytics, Mobile Share of Voice, and Mobile Site Audit. In addition, BrightEdge has continuously paved the way with technology and research to assist brands in defining a mobile search strategy.
BrightEdge 2014 mobile research has found that 62% of search results vary from mobile to desktop, and tablets and smartphones make up 35% of organic search. More importantly, misconfigured websites lost 68% of smartphone traffic.
Today many brands are concerned about the impact of Google’s Mobile Algorithm update. Meanwhile, BrightEdge customers have had technology in-place for two years to help them understand their rank and the competitive landscape across 605 local, global, and mobile search engines - equipping them to win in the competitive mobile battleground.
Understand Performance for Local
Users expect local content in search results for some of the most common searches like "coffee, "ATM," or "hotel." To address the local nature of today's SERPs, practitioners need to optimize their web presence and tailor strategies by location due to differences in local competitive landscapes. In June 2012 BrightEdge was first to market Local Content Management, which helps marketers stay ahead of the changing search landscape by extending the power of the proven BrightEdge S3 platform to local search.
Optimize for Micro-Moments That Drive Organic Wins
New content types — including ads, maps, and local listings — deliver highly relevant online experiences matched to "micro-moments." But they can also push organic listings further down on search results pages, resulting in a drop in traffic, conversions, and revenue. BrightEdge Intent Signal is the first and only solution that automatically reveals the “organic-friendliness” of topics — to prioritize efforts according to organic opportunity and drive business results.
Delivering Measurable Results
BrightEdge is focused on delivering measurable success with everything tied to actual business analytics and performance metrics.
The first area BrightEdge helps brands with is to gain visibility by measuring and reporting performance by device, geography, and business unit. The second step is to take action to improve the performance of organic search. And, the final step is to identify new content opportunities, gain competitive insights, and quantify the potential impact.
Task Management, Reporting, and Team Alignment
As a true enterprise grade platform everything within BrightEdge works with everything else in the platform. If a brand identifies a report they would like to monitor, with one click they can add that report to a dashboard, and with another click they can set that dashboard to be emailed out to their team, or to executives. With prescriptive Content Performance Recommendations, and ContentIQ brands can identify the top areas of opportunity and assign tasks to their team with built in Tasks & Workflow, which automatically close once completed. As site enhancements are made a brand can then correlate the actual business impact (increased traffic, conversions, and revenue).
Request a Demo to test drive the BrightEdge Content Platform today.
BrightEdge Customers Discuss ROI
Experts from Seagate, Experian, Move, and Wiley discuss measurable business results (traffic growth and ROI) achieved with BrightEdge.
Delivering on a Proven Method for Customer Success
BrightEdge has built the largest, most experienced customer success team in the industry. The 80+ member global team partners with an organization, sharing best practices based on 1,000+ deployments, customized to fit each brand’s individual needs. Hear BrightEdge customers share their experiences with the Customer Success Team.
BrightEdge Invests in the Community
Beyond technology, BrightEdge invests in the success of the community. BrightEdge CEO and Co-Founder, Jim Yu is dedicated to sharing thought leadership through his columns in Search Engine Land, Search Engine Watch, and Marketing Land. Another go-to digital marketing resource is the BrightEdge blog, which is regularly updated with search and content marketing best practices.
Beyond columns, and an annual industry event, BrightEdge has built the largest Professional Community with their nearly 4,000-member-strong LinkedIn BrightEdge Certified Professional Community. Through becoming BrightEdge Certified digital marketers are able to earn a marketable skill, validate their expertise in BrightEdge, and take full advantage of the BrightEdge Platform.
Learn more about BrightEdge Technology
View a full list of BrightEdge Capabilities
With BrightEdge in our peak season we are able to grow our SEO traffic by roughly 30% to 40%.
With BrightEdge year to date we’re well up over last year, can’t get into all the specifics, but our growth has been phenomenal.
What Is an SEO Company and Do You Need One?
An SEO company helps brands drive business. The work can be done in-house or by an agency or as a combined effort. In either case an SEO company and solution needs to provide the ability to discover, create, optimize, and measure their SEO results.
Success in SEO requires:
- Quality content that is thematically organized
- Pages that are well linked internally and externally
- Site pages that load fast
- Use HTTPs and do not have mixed content on secure pages
- A site that is mobile-friendly
- Excellent technical optimization that makes the site easy to crawl and navigate
- Up-to-date sitemaps, robots.txt, and use of the latest code, like schema
- Elimination of site errors, especially 404, page not found
- A strong plan and content creation cadence
- Elimination of duplicate content and meta data
- Complete and accurate local and Google My Business information
- Lean and efficient site code that runs flawlessly
What began in 2007 as two people working from a kitchen table has grown to more than 375 employees and an SEO company with eight offices worldwide. BrightEdge grew to become the leading SEO company with the most-adopted enterprise SEO platform, assisting over 8,500 brands with proactive SEO and content performance marketing insights that keeps them ahead of the curve.
BrightEdge’s patented tools translate into revenue for clients. From the largest hotel groups to the top 10 online retailers and the biggest companies in technology, brands turn to our company as the platform of choice when they need to measure and optimize the content and win online.
The SEO Company Innovating the Fastest to Help You Stay Ahead of the Curve
Organic search comprises 53% of all searches made online. The need for dynamic SEO strategies, and a comprehensive SEO technology to manage it and refine content into meaningful marketing action, is clear.
Google and other important search engines update their algorithms hundreds of times per year with large and small impact. BrightEdge is a Silicon Valley content performance and SEO company that’s on the leading edge. Part of that means that we’re always building and testing new technology that prepares our customers for changes to the search algorithms, content performance, content marketing, and digital marketing in general. Our platform leverages AI-powered technologies that allows brands to execute on their SEO and Content Performance Marketing within a smart framework, enabling them to stay current with the latest best practices in search optimization, even in cases where algorithm tweaks are no longer publicly disclosed or outlined in detail.
That’s why companies all over the globe rely on BrightEdge as their SEO platform and its patented technologies, like Share of Voice competitive tracking, Mobile Search performance metrics, and unparalleled Social SEO and Content Performance Marketing capabilities. Our rapid rate of innovation and release differentiates us from any other SEO company.
Here’s a sample of some our powerful innovations as a company:
- SEO and Content Insights: Our AI-driven capability, Insights, watches for opportunities and threats and communicates the high-priority ones daily to the customer.
- Mobile-First Era SEO: Your share of mobile customers is growing each day. Search engines like Google continue to emphasize the importance of mobile search optimization in order to compete online. BrightEdge gives you the data to win at mobile search.
- Secure Search: In an age of secure search and Google’s “(not provided)” data, our page reporting gives you access to total content performance in revenue, visits and conversions at a page level, not just a keyword level.
- Content Optimization: Content and editorial teams integrate our content optimizer into their CMS to easily create search-optimized content.
- Competitive Analysis and Insight: BrightEdgedeveloped the first patented “reverse index” of the web that offers you a thorough glimpse into how your content performance footprint compares to your competitors.
- Global, Local, and Hyperlocal: BrightEdge’s content performance marketing platform integrates with major search engines outside the United States to track the metrics that are important, no matter where your brand takes you. BrightEdge provides hyperlocal Google rank in 72,000 locations across the world to enable regionally precise tracking.
SEO Company that's Proven Across Industries
BrightEdge is the SEO platform of choice for thousands of global brands, including some of the largest brands in the United States like Adobe, Marriott, Nike, 3M, Microsoft, Hallmark, L’Oreal and more. SEO and Content Performance Marketing come together in the BrightEdge platform to drive results for our customers.
Our clients span industries from B2B to B2C and everything in between and have at least one thing in common: complicated digital marketing strategies that require trusted data.
Ninety-six percent of clients recommend BrightEdge technology. Head to our Customer Success Stories page to hear testimonials from customers including Cabela's, Best Western, and Epicor who leverage BrightEdge for SEO results.
SEO Company with Exceptional Customer Success
Our content performance platform is backed up by an exceptional customer success team consisting of alma mater of companies, like Accenture, Salesforce, Adobe, Google, McKinsey, Starbucks, Wells Fargo, and Yahoo.
The BrightEdge Customer Success team offers an ongoing partnership that features a proven onboarding program, consulting on content performance and BrightEdge technology best practices, and the most popular and used training and certification program among any other SEO company.
Prioritizing your strategies, assessing your success periodically and helping you make consistent progress are just some of the areas in which our Customer Success team collaborates with you.
Thought Leaders in SEO, Digital Marketing, and Content Performance
As the leading content performance marketing and SEO software, we take pride in cultivating the professional community we’re a part of through knowledge sharing. We do this in top search engine publications, at industry conferences and through BrightEdge’s own Share event, which brings together the world’s leading brands to talk about strategies in digital marketing.
We catch trends before they happen, analyze them and share with the community what we’ve learned. You can see examples of our insight in Search Engine Land, Marketing Land, and Search Engine Watch, to name a few.
SEO Company Accompanied by an Accomplished Management Team
In addition to Jim Yu and Lemuel Park, BrightEdge’s management team includes accomplished executives from Salesforce.com, Digg, AOL, and Microsoft.
SEO Company with a Global Footprint
BrightEdge is based in San Mateo, CA with offices in New York City, Cleveland, Chicago, Seattle, Tokyo, Sydney, and London. Each BrightEdge office is strategically placed in order to have a finger on the pulse of digital marketing hubs around the world.
Because many of our clients are international companies and brands, we have people on the ground in many of the regions we serve. In order to create the most valuable experience for clients, our company spans countries and cultures, ensuring we comply with various regulations where our clients operate, and consult on SEO and content performance strategies that make a connection and drive results.
The BrightEdge team in San Mateo.
We see what we structured with BrightEdge in a very collaborative way, a great partnership where we can continue to position ourselves in a world class digital marketing leadership role and absolutely the innovations that we’ve seen from BrightEdge have helped us.
BrightEdge S3 Platform Features
Customizable Dashboards, Reporting, & Forecasting
Standardize on a single source of truth for all your reporting needs, across your digital marketing team and executive staff, with fully customizable and automated dashboards.
- Customizable Dashboards: Content performance reporting in one place across your sites, keywords, backlinks, traffic and conversion metrics, and competitors across search engines, geographies, and devices.
- Search Opportunity Forecasting: Proven ROI forecasting, enabling practitioners to quantify the impact of content performance on their business, make an informed business case to executives for further investment in content performance, and focus on opportunities that promise the maximum revenue gain or cost savings.
- Blended & Local Search Management Reporting: Gain insight into how universal results are impacting your organic search ranking with Blended Rank and Local Search Management technology
- Daily Rankings: With Daily Rankings, marketers get alerted of changes to high-converting keywords and can prioritize focus accordingly.
Content Performance Recommendations
BrightEdge takes the guesswork out of content performance. Our proprietary algorithm analyzes all your targeted keywords and pages, along with the search volume, difficulty, and competitive landscape, providing a custom and prioritized plan of attack spanning across all the areas that can be improved on your site.
- Keyword Recommendations: BrightEdge S3 automates the otherwise manual process of keyword optimization by providing analytics and recommendations for your entire keyword footprint, transcending best practices to optimize keywords strategically and at scale.
- Page Manager: Built with prescriptive best practices, Page Manager provides comprehensive on-page, backlink, internal links, and social recommendations guiding you to success.
- Competitive Recommendations: BrightEdge automatically generates competitive recommendations prioritized by impact, risk, and difficulty, so you can focus on the best opportunities to increase traffic and revenue.
- Social Recommendations: Receive clear recommendations on where to focus social media activities. See what keywords and pages are most effective to target with Tweets, Likes, and Shares to improve rankings on search engines.
- ContentIQ: BrightEdge ContentIQ is an advanced site auditing solution, that fully integrates within the BrightEdge search and content platform. With advanced crawl technology, it identifies the critical site errors impeding your search success. Use crawl data with popular BrightEdge platform features, such as building StoryBuilder dashboards and setting Anomaly Detection rules to monitor for future errors.
Backlink Management
BrightEdge provides the most accurate and complete set of backlink management encompassing backlink tracking, discovery of high quality backlinks, and competitive backlink insights with actionable, keyword level backlink recommendations supported by built-in task & workflow management.
- BrightEdge Backlink Management & Competitive Backlinking: Leverage the most complete suite of backlink analysis and management tools on the market to fine tune your content performance strategy at the keyword, page or domain level.
- Keyword Level Backlink Insights: See the complete backlink profiles for all your competitors at the keyword level, instantly providing insight into the optimal backlink sources to target across all your keywords.
- Majestic & Moz Integrations: BrightEdge provides a seamless integration with industry leading backlink databases from Majestic and Moz, giving customers a comprehensive view of their backlink portfolio alongside that of the competition.
Content Centric Marketing
In the current search climate, it’s more important than ever to invest in unique, compelling, web friendly content, and optimizing for search performance. Consistent with a history of innovation, BrightEdge has developed unique technology enabling marketers to take a content and page based approach to managing content performance.
- Page Manager: Built with prescriptive best practices, Page Manager provides comprehensive on-page, backlink, internal links, and social recommendations guiding you to success.
- Content Optimizer, Content Management Systems (CMS) Integration: Now, for the first time businesses can empower their content teams to create search optimized content from day one, by giving content teams a technology that coaches them towards success.
Social Content Performance
Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches, and to provide a personalized search experience. BrightEdge provides marketers with actionable insights that allow them to optimize their campaigns across site, search, and social channels for maximum ROI.
- Twitter Trending: Developed in conjunction with Twitter, Twitter Trending allows marketers to take effective content performance strategies and content, and leverage them on Twitter.
- Social Recommendations: Receive clear recommendations on where to focus social media activities. See what keywords and pages are most effective to target with Tweets, Likes, and Shares to improve rankings on search engines.
- Social Site Audit: Designed by BrightEdge and Facebook, Social Site Audit helps brands measure Open Graph implementation and measure Facebook engagement by ensuring webpages are properly tagged for consumption within Facebook.
- Facebook Preferred Marketing Developer: BrightEdge includes automated recommendations and instant reporting on Facebook optimizations so that marketers can get instant visibility into how Facebook is impacting their organic performance, today and over time.
Local, Global, and Mobile Content Performance
Search is local, and as the adoption of location enabled mobile devices grow, search engines continually evolve their algorithms to better leverage location data. Marketers require local, global, and mobile search strategies to compete in the SERPs.
- Local Search Management: Search is local, and only continues to grow with the adoption of location enabled mobile devices. Learn to increase relevancy and deliver a better user experience with Local Search Management in 169+ cities.
- Global Content Performance: Drive content performance performance across in 128+ countries across 6 continents, to maintain brand consistency worldwide while accommodating for local nuances.
- Mobile Content Performance: Mobile technology has hit the mainstream, smartphones and tablets now drive one out of every three minutes spent with digital media. BrightEdge has introduced an innovative new technology, Mobile content performance, enabling Digital Marketers to create winning mobile search strategies.
Competitive Analysis
The most sophisticated content performance strategies require in-depth competitive analysis. With BrightEdge, you will be the first to know about the campaigns that your competitors have rolled out, their latest backlink strategies, the individual pages and page templates that are driving organic traffic, and much more.
- SEO X-Ray: The first ever patented “reverse index” of the web, provides in-depth analysis of your content performance footprint and comparisons against the competitive landscape.
- Share of Voice: BrightEdge’s patented Share of Voice technology provides an instant snapshot into who are all the competitors in your space, for any group of keywords or product line, and allows you to dig deeper into exactly what they’re doing to drive traffic online.
- Keyword Discovery: BrightEdge's competitive map makes it easy to visually identify the sites that dominate specific keywords and keyword clusters and the strength of their positions.
- Competitive Recommendations: BrightEdge automatically generates competitive recommendations prioritized by impact, risk, and difficulty, so you can focus on the best opportunities to increase traffic and revenue.
- BrightEdge Backlink Management & Competitive Backlinking: Leverage the most complete suite of backlink analysis and management tools on the market to fine tune your content performance strategy at the keyword, page or domain level.
- Keyword Level Backlink Insights: See the complete backlink profiles for all your competitors at the keyword level, instantly providing insight into the optimal backlink sources to target across all your keywords.
Universal Search
Universal Search presents a huge opportunity for marketers. Thumbnails of images, videos, places, and news in search results attract the most attention from users. Ranking for this content drives greater conversions while also grabbing market share from competition, since real estate on the first page of search results is limited.
- Blended Rank: Search engines are constantly refining their algorithms, and adjusting SERPs. On desktop search, 7 results are starting to appear on Google page one (instead of the usual 10). As Google makes changes, organizations need content performance technology with Big Data processing power capable of analyzing this massive data stream.
Integrations
Part of an effective digital marketing program includes utilizing web analytics. BrightEdge does the heavy lifting for you by integrating web analytics data with content performance and social data in BrightEdge S3, providing a complete view and single source of truth for your program.
- BrightEdge Connect API: BrightEdge Connect is a REST based protocol that seamlessly connects content performance, social metrics, web analytics, and marketing KPIs providing closed loop analytics for overall search performance.
- Adobe Integation: Combines BrightEdge data, global enterprise support, and social analytics with Adobe’s industry leading Digital Marketing Suite, to streamline data insights and deliver greater ROI.
- Google Analytics, Coremetrics, Webtrends Integration: This integration provides comprehensive insight through reports on: traffic and rank, conversions and rank, revenue and rank, and total content performance.
- Majestic & Moz Integrations: BrightEdge provides a seamless integration with industry leading backlink databases from Majestic and Moz, giving customers a comprehensive view of their backlink portfolio alongside that of the competition.
- Facebook Preferred Marketing Developer: BrightEdge includes automated recommendations and instant reporting on Facebook optimizations so that marketers can get instant visibility into how Facebook is impacting their organic performance, today and over time.
Project Management
BrightEdge enables you to turn your business intelligence into actionable tasks through a single integrated environment.
- Tasks & Workflow: Accelerate team collaboration with built-in project management designed for enterprise.
Enterprise Content Performance Technology
Not all technologies are created equal. BrightEdge is the only Enterprise Grade Content Performance Marketing Platform on the market. BrightEdge processes over 100 terabytes of data each week, at scale, and with the same level of security as the largest US banks.
- Cloud Infrastructure: BrightEdge provides deep expertise in delivering innovative technology to customers in a secure, scalable, and reliable way
- Data Integrity: BrightEdge has a proven methodology around Data Integrity, dedicating significant engineering resources to create rigorous and high quality sets of data streams.
- Daily Rankings: With Daily Rankings, marketers get alerted of changes to high-converting keywords and can prioritize focus accordingly.
- Global Content Performance: Drive content performance across in 128+ countries across 6 continents, to maintain brand consistency worldwide while accommodating for local nuances.
One of the great things about BrightEdge and the team behind it, because that’s really where the value is, is the fact that they are true SEO experts and they are very innovative. When they decide to roll out a new feature in the platform, they test it, and being that they are SEO experts, they know that this is going to be a true enhancement to the platform.
Study: Some Industries Would’ve Made $112 Million More with Better SEO
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Study: Some Industries Would’ve Made $112 Million More with Better SEO
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According to a study conducted by search engine optimization platform BrightEdge, retail, financial services and technology brands could’ve earned $112 million more in sales if they had utilized, as a release issued this morning puts it, “more aggressive or effective search optimization activities.” On average, the survey found, lackluster SEO practices meant there was $51 million out there that retail and financial services companies each could’ve earned. Hardware and software businesses (who arguably should know better, but at least seem to get this more fully than the two aforementioned industries
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http://www.adotas.com/2012/01/study-some-industries-wouldve-made-112-million-more-with-better-seo/
Brands Leave Millions On Table Without ROI Crystal Ball
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Brands Leave Millions On Table Without ROI Crystal Ball
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Retail, financial services and technology brands continue to leave more than $112 million in sales on the table that they could add to their coffers by being more aggressive in search engine optimization. That's according to findings scheduled for release Monday by BrightEdge, a digital marketing platform provider.
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http://www.mediapost.com/publications/article/166254/brands-leave-millions-on-table-without-roi-crystal.html
SEO Service BrightEdge Raises $12.6M
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SEO Service BrightEdge Raises $12.6M
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BrightEdge, a startup that offers tools for large companies to manage their search engine rankings, has raised $12.6 million in a Series C round of funding.
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http://techcrunch.com/2012/03/15/brightedge-series-c/
BrightEdge gets $12.6M for search/social optimization Intel Capital leads round; Battery Ventures, Altos Ventures, Illuminate Ventures join
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BrightEdge gets $12.6M for search/social optimization Intel Capital leads round; Battery Ventures, Altos Ventures, Illuminate Ventures join
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One company helping corporations with optimization for both organic search and social is five-year-old BrightEdge, which announced Thursday that it's raised $12.6 million in a Series C round of funding, led by Intel Capital, and existing investors, Battery Ventures, Altos Venture and Illuminate Ventures participating as well. This brings the total round of funding to $21.8 million.
Read more at http://vator.tv/news/2012-03-15-brightedge-gets-126m-for-search-social-…
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http://vator.tv/news/2012-03-15-brightedge-gets-126m-for-search-social-optimization
Intel Capital Leads $12.6 Million BrightEdge Investment
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Intel Capital Leads $12.6 Million BrightEdge Investment
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BrightEdge announced funding Thursday from the venture capital arm of the largest microprocessor company. Intel's venture capital arm -- Intel Capital, along with supporting investment from existing investors Battery Ventures, Altos Ventures and Illuminate Ventures, infused $12.6 million in the search and social management company.
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http://www.mediapost.com/publications/article/170207/intel-capital-leads-126m-brightedge-investment.html#axzz2O7mYO8QB