BrightEdge Integrates with Google Analytics

BrightEdge Integrates with Google Analytics

BrightEdge Enables Marketers to Manage SEO Campaigns Based on Key Website Performance Metrics

SAN MATEO, Calif – November 30, 2010 – BrightEdge, the leader in enterprise-class search engine optimization platform (SEO platform) solutions, today announced the availability of BrightEdge Connect for Google Analytics, a new solution that seamlessly integrates key performance indicators from Google Analytics into its leading enterprise-class SEO platform, enabling companies to manage SEO campaigns based on revenue metrics from their website. With BrightEdge Connect for Google Analytics, online marketers can measure the ROI of each of their SEO initiatives and focus on their most promising revenue opportunities.

With SEO becoming a top tier channel for acquisition and branding, marketing managers must know and report on the value of each project that drives organic search traffic to their website. This latest improvement to BrightEdge Connect delivers SEO dashboards and reports that combine business metrics such as visits and goals from Google Analytics with traditional SEO metrics such as rankings, backlinks, and coverage. This unique capability enables companies to get instant ROI reports for each of their on-going SEO projects.

"BrightEdge continues to lead the enterprise SEO market in innovation and market share," said Jim Yu, CEO, BrightEdge. "We are the first to offer 100% customizable SEO dashboards that include Google Analytics metrics. This unique capability gives SEO managers the information they need to quickly identify which of their efforts are delivering the highest business value, enabling them to maximize the value of the SEO channel."

BrightEdge Connect for Google Analytics is available today as an optional module of the BrightEdge SEO platform. The integration leverages the Google Analytics Application Programming Interface (API) and its configuration is straightforward with very little overhead. For more information, please visit www.brightedge.com/technology/seo-integration/connect-api.

About BrightEdge

Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization platform (SEO platform) designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace, Esurance and Trulia drive more than $3 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures. 

For more information, please visit www.brightedge.com.

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3 Out Of 4 Top 100 Global Brands On Google+, YouTube Use At 85%

English, British
News Item Title
3 Out Of 4 Top 100 Global Brands On Google+, YouTube Use At 85%
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

Google+ is poised for major growth with 3 out of 4 top 100 brands on the network. With 85% adoption, YouTube is a hit among marketers. Together, Google+ and YouTube make Google a search and social media powerhouse.

News Item Link
http://searchengineland.com/3-out-of-4-top-100-global-brands-adopt-google-plus-youtube-150557?utm_source=twbutton&utm_medium=twitter&utm_campaign=tweet

Three Myths About Big Data and Marketing

English, British
News Item Title
Three Myths About Big Data and Marketing
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

Tech story of the year -- Big Data. Everyone is talking about how Big Data will save the oceans, predict the weather and track the functions of human bodies. When it comes to the world of business, Big Data will transform marketing forever. Experts say Big Data will deliver the right messages to the right consumers at the right time, turning advertising into a true one-to-one medium.

News Item Link
http://www.huffingtonpost.com/jim-yu/big-data-marketing_b_2956660.html

Part One - Industry Panel, The New Digital Marketing

The value of SEO Search Intention

Customer Success Video

BrightEdge customers explain their experience with the Customer Success team

SEO Quiz

Jim, Customer Success

Quote By

<p>Jim Yu,&nbsp;Founder &amp; Executive Chairman</p>

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<p>Customer Success is the reason we exist as a team. We want to change an industry, help marketers, and deliver success. That’s core to who we are and what we do.</p>

Tom Ziola

Vice President, Business Development

Tom is BrightEdge's VP of Business Development. He has over 15 years experience in business development, start-up management, and venture capital creating strategic business relationships. Tom was formerly VP of Business Development, of Corporate Development and GM of Business Development & Sales in Microsoft’s consumer services team in Silicon Valley, Senior Director for mobile & embedded device services in Redmond, and an Xbox Tiger Team member. He is also a former Entrepreneur-in-Residence at Kleiner Perkins Caulfield & Byers, where he co-founded a security technology company serving the US Dept of Defense. Tom has multiple patents pending in the fields of computer architecture, web infrastructure, distributed data systems, and security technology.

Tom has an MBA from the Stanford Business School, an MA from the Kennedy School of Government at Harvard, an undergraduate degree from Brown University, and completed advanced studies in information technology at MIT.

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