BrightEdge an 'enterprise SEO platform' has added a new module to it's closed loop analytics engine that helps brands to identify and predict the impact of social media on search engine optimization (SEO). The system also creates a prioritizes list of suggested actions to take and enables online marketing tams to create a delegate tasks based on the data whilst, crucially, reporting on the return on investment (ROI) for SEO & Social media work on those particular keywords or pages - with ranking improvements as the final indicator.

BrightEdge, a search engine optimization management (SEO) platform, said today it has become the first such platform to become fully social in a bid to help marketers optimize their social media activity, Jim Yu, founder and chief executive, told VentureBeat.

n the wake of JC Penney’s link farming issue on Google, SEO firm BrightEdge released to a free auditing tool that tells brands about the quality of the backlinks to their sites and whether they may be at risk from paid links and link farms. It’s been over two weeks since the tool was released and BrighEdge has analyzed audits for more than 1,000 brands.

SEO firm BrightEdge is releasing a new study today that shows that the majority of brands are doing little to optimize their Twitter or Facebook pages to make them more discoverable in search results.

Enterprise SEO platform BrightEdge is integrating comScore intelligence on consumer search behavior assist companies in climbing above the fold in search results.

BrightEdge, a search engine optimization management (SEO) platform, said today that is has partnered with digital performance measurer ComScore to help companies get the highest online ranking possible, Jim Yu, founder and chief executive, told VentureBeat.

BrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based competitive data to it's SEO tool set.

As we wrote a few months ago, SEO firm BrightEdge released a study showing that the majority of brands are doing little to optimize their Twitter or Facebook pages to make them more discoverable in search results. And because of this many high-profile brands’ Facebook pages are buried in search results. Well, Facebook took note and decided to team up with the firm to co-author a white paper educating brands on social SEO.

A number of top Web sites are missing the boat when it comes to social media - but Facebook, followed by Google, remains the preferred choice.
In a short Friday report released by BrightEdge of social adoption among top Web sites, the platform estimated that just 51 percent include a Twitter or a Facebook link on the site's front page. The survey examined the main home pages of the world's top 10,000 sites, it said.

Social media content is increasingly paramount to engaging consumers and bolstering brand awareness. However, a recent report from Bright Edge suggests that many of the top 10,000 websites don’t link to Facebook or Twitter on their homepages, thereby limiting the effects of their social media campaigns.