How To Mine Your Local Market Site Search Keyword Goldmine
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Bill Hunt
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The lowly keyword phrase seems to be getting more attention these days. Last month, I spoke at SMX West about big data and co-optimization, then finished up at the International Search Summit with global keyword research and management. Based on the recently released 2013 Search Marketer Survey from BrightEdge, it appears as though global search marketing activities might finally be top of mind for search marketers.
Last month BrightEdge released its latest technological product, Content Optimizer. Built as a tight integration into Adobe Experience Manager, the product claimed to allow marketers the opportunity to optimize new content for search rankings, traffic, and conversions as it is being authored.
Fast forward four weeks and Content Optimizer already has one happy customer. Online travel agency Travelocity says that the product has fixed 67 percent of its search engine optimization (SEO) errors. In addition, the company now enjoys greater time-savings, content team alignment, and faster website policy adoption.
The Synergy & Benefits of Optimizing Content as You Write
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Jim Yu
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Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and platforms to innovate in line with the rapid pace of the ever-changing online media landscape. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
<p>Majestic surveys and maps the Internet and has created the largest commercial Link Intelligence database in the world. This Internet map is used by New Media Specialists, Affiliate Managers and online marketing experts for link building, reputation management, website traffic development, competitor analysis and news monitoring. Majestic is constantly revisiting web pages and sees around a billion URLs a day. Based in England, Majestic has an international client base, attracted by its transparency of operation, reputation for quality, and value of offering. </p>
<p>Majestic's powerful backlink engine is integrated into the BrightEdge S3 global enterprise content performance platform, enabling clients to optimize their content performance strategies using Majestic's industry leading backlink database. Majestic has the largest commercially available link map - 3.8 Trillion URL in its Historical Index and over 150 Billion URLs in its Fresh Index.</p>
<p>For anybody that’s considering BrightEdge, anybody that’s thinking about it, it’s definitely worth the investment… and something that we would recommend.</p>
BrightEdge Bridge The SEO Content Gap With Content Optimizer
Content Optimizer allows authors to optimize new content for search rankings, traffic and conversions 'out of the gate' as new content is produced
SAN FRANCISCO, March 6, 2013 -- BrightEdge, the global leader in enterprise SEO, has released its latest innovation, Content Optimizer. This product integration with Adobe helps content authors optimize new content for search rankings, traffic and conversions 'out of the gate' as new content is authored.
Key features of BrightEdge Content Optimizer allow marketers to:
Optimize while authoring content
Enable content writers within their workflow
Monitor usage and look out for patterns such as SEO error distribution
Seek low hanging fruit - re-visit templates and policies to reduce errors
"BrightEdge Content Optimizer will help us achieve key business goals faster and streamline team coordination in a scalable way." Citrix
BrightEdge Content Optimizer offers content authors with recommendations to increase the search performance of their pages for over 4500 brands that leverage the BrightEdge S3 platform for SEO management.
Travelocity, http://www.travelocity.com, is one of the largest online travel agencies in the world and a global leader in travel marketing. Within days of deploying the new BrightEdge Content Optimizer, Travelocity was able to immediately fix 67% of SEO errors detected by the new plug-in for CQ to drive more traffic and revenue.
In addition, Travelocity realized significant time savings, greater search and content team alignment, and faster website policy adoption.
David McCarty, Manager of CMS, Travelocity comments "This is big. Now we can optimize 100% of our landing pages for organic search performance and drive more revenue on day one".
About Travelocity
Travelocity, http://www.travelocity.com a subsidiary of Sabre Holdings Corporation, is one of the largest online travel agencies in the world and a global leader in travel marketing. Travelocity is committed to being the traveler's champion with its customer-driven focus, backed by 24/7 live phone support, competitive prices, and powerful shopping technology.
About BrightEdge
BrightEdge is the global leader in enterprise SEO, helping more than 4,500 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. That list includes seven of the ten largest retailers, eight of the ten top digital agencies, hospitality leaders such as Marriott, as well as technology and social titans including Facebook, Twitter, Microsoft, VMWare and Symantec.
BrightEdge CEO Jim Yu to Present at Silicon Valley Search Roundtable
"Real Time Search" Presentation to Discuss Leading Edge SEO Practices
FOSTER CITY, Calif – February 5, 2010 – BrightEdge, the on-demand leader for Search Engine Optimization (SEO) management, today announced that its CEO and Founder Jim Yu will present at the upcoming Silicon Valley Search Roundtable on the topic of real time search. As CEO of BrightEdge, Jim brings in depth experience on a wide variety of search optimization techniques and the best strategies to extract the most out of these techniques from real-world implementations.
Jim's presentation "Real Time Search - and its impact on your SEO program" will discuss the latest findings on how real time search results are being inserted by search engines into search results pages, and how they can be leveraged for increased customer acquisition and branding. Jim's talk is scheduled for 12:30 PM on Friday February 5, 2010. Click on the following link for more information on real time search.
About Silicon Valley Search Roundtable
The Silicon Valley Search Roundtable is the leading organization focused on advancing the state of art of search engine optimization. As participants in the roundtable, a select group of SEO managers from the leading online companies across the United States gather every quarter to discuss the latest techniques for SEO. Participation in the Silicon Valley Search Roundable is "by invitation" only.
About BrightEdge
BrightEdge is the on-demand leader for Search Engine Optimization (SEO) Management. BrightEdge's technology infrastructure and metrics-driven approach empower marketers to drive impactful SEO results by taking the guesswork out of SEO. With BrightEdge, executive and SEO professionals get detailed visibility into SEO performance, uncover key opportunities to drive natural traffic, and identify SEO actions that deliver business value. Leading companies who think about SEO strategically use BrightEdge's SEO Platform to gain an advantage in the fast changing and competitive world of natural search. For more information, please visit www.brightedge.com.
BrightEdge Secures $6.5M Investment by Top Tier Venture Firm
Battery Ventures Partner and Former Google Manager Leads Latest Round of Financing
SAN MATEO, Calif – March 16, 2010 – BrightEdge, the on-demand leader in Search Engine Optimization (SEO) Management, today announced that it has raised $6.5M in additional funding. The new funding round was led by Battery Ventures, with existing investors Altos Ventures and Illuminate Ventures also participating. BrightEdge will use this investment to accelerate its entry into the market and expand engineering and operations to support a fast growing number of customers on its leading SEO platform.
With this new investment, Battery Ventures Partner and former Google manager Satya Patel will join BrightEdge's Board of Directors. Satya brings deep expertise in the online marketing industry from his recent investments at Battery and at Google where he helped build the AdSense business through various partner development and product management activities.
"BrightEdge has assembled an incredible team that includes the architects of the original Google deployment at AOL, the social search engine at Digg, and the scalable infrastructure at Salesforce.com," said Satya Patel, Partner at Battery Ventures. "With this deep expertise in search and Enterprise SaaS, BrightEdge is uniquely positioned to deliver the leading enterprise-class organic search management solution."
"With this new financing and investor support, BrightEdge is primed to extend its current leadership in the SEO management market," said Jim Yu, CEO of BrightEdge. "This latest round of funding validates investor confidence in our offering as the leading platform for SEO managers, executives, and online agencies."
About Battery Ventures
Since 1983, Battery has been investing in technology and innovation worldwide. The firm partners with entrepreneurs and management teams across technology sectors, geographies and stages of a company's life, from start-up and expansion financing, to growth equity and buyouts.
Battery has supported many breakthrough companies around the world, including: Airespace (acquired by Cisco), Akamai Technologies (NASDAQ: AKAM), BladeLogic (acquired by BMC Software), Netezza (NYSE Arca: NZ), Omniture (NASDAQ: OMTR), and ProfitLogic (acquired by Oracle). Its current portfolio includes such emerging Internet and digital media firms as: Angie's List, Bazaarvoice, BlueKai, Exact Target, FreeWheel Media, LiveIntent and Lotame. Battery currently manages nearly $4B in committed capital.
Leading online companies use BrightEdge's SEO management platform to turn organic search into a strategic asset that drives business performance. BrightEdge's on-demand infrastructure and metrics-driven approach elevates organic search into a first tier marketing channel with clear business value. With BrightEdge, executive and SEO professionals get detailed visibility into SEO performance, uncover key opportunities to drive natural traffic and conversions, and identify SEO actions that matter. The company is privately held, with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.
BrightEdge SEO Platform: Marketers to Head Organic Search Based on ROI
Breakthrough Technology Helping Customers Drive More Than $1 billion in Revenue from Organic Search
SAN MATEO, Calif – June 14, 2010 – BrightEdge, the leader in enterprise-class search engine optimization (SEO) solutions, today announced general availability of the BrightEdge SEO Platform, the industry's first SEO solution designed to increase revenue from organic search in a measurable, predictable way. With BrightEdge, online marketers can finally prioritize SEO projects based on forecasted revenue; identify untapped opportunities to drive traffic and sales; and execute coordinated SEO strategies that span their entire company.
"SEO can completely transform a company's ability to generate leads and increase revenue online," said Jim Yu, founder and CEO, BrightEdge. "What's held SEO back has been the difficulty in proving and measuring its ROI – until now. With today's announcement, BrightEdge offers online marketers the first comprehensive solution that provides clear visibility into the business value of SEO. Now in broad release, our unique SEO Platform is already enabling our customers to drive more than $1 billion in organic search revenue annually," added Yu.
"At VMware, we look strategically to organic search to increase our share of voice around online conversations relevant to the company," said John Forrester, Director of Online Marketing at VMware. "BrightEdge has been instrumental in helping the business better leverage search and define an SEO roadmap driven by business metrics and actual ROI."
"Positioning the MySpace brand at the point of search is key to reaching Internet users," said Abe Thomas, VP of Online Marketing at MySpace. "BrightEdge's SEO platform allows us to effortlessly manage our organic search performance across a large keyword portfolio, at the precision and scale required by a leading online site such as MySpace."
BrightEdge Enables SEO Driven by Business Value
Other solutions for managing SEO on the market today are unable to tie SEO to business metrics. Conversely, BrightEdge provides a comprehensive SEO Platform that delivers ROI-driven insights for all managers involved in organic search.
Key features include:
Closed Loop Analytics – The industry's first technology for pinpointing SEO changes that increase revenue, allowing managers to allocate time and resources optimally on SEO projects.
Competitive "Keyword Map" – Also an industry first, this feature enables companies to identify the best keywords to drive traffic and revenue by uncovering the strengths and weaknesses of their competitors.
SEO Intelligence for the Enterprise – This feature delivers actionable SEO recommendations to all levels of decision makers, enabling enterprises to focus their SEO resources on common goals and success metrics.
"BrightEdge has been instrumental in accelerating organic marketing results for Branders," said Jerry McLaughlin, CEO of Branders. "BrightEdge's SEO platform has given us precise visibility into the value of SEO opportunities along with actionable intelligence into the most effective strategies to attack these opportunities – allowing us to grow the organic marketing contribution to our business by more than 60 percent."
Now in general release, BrightEdge is an on-demand solution with no complex set up or integration. To get started, all that's required is a list of competitors and keywords currently being targeted. BrightEdge begins adding value immediately, bringing unmatched capabilities that turn SEO into a competitive advantage.
About BrightEdge
Founded in 2007, BrightEdge provides online marketers with the industry's only enterprise-scale search engine optimization (SEO) platform designed to increase revenue from organic search in a measurable, predictable way. The company's breakthrough technology helps customers including VMware, Symantec, MySpace and Trulia drive more than $1 billion in organic search revenue annually. Based in San Mateo, Calif., BrightEdge is privately held with financing from Battery Ventures, Altos Ventures and Illuminate Ventures.
