Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis on visuals. Another niche social player worth exploring is question-and-answer site Quora. Quora ranks questions and answers by user engagement. Social media metrics on this platform center around the number of followers, views, votes and shares each question has. For example, in 2012 the most popular question on Quora was, "What are the best stories about people randomly meeting Steve Jobs?" with the answers providing a multitude of insight and shared experiences on the technology pioneer. Now let's look a little deeper at how brands and businesses use Quora.