“SEO today is a lot like email marketing was a decade ago,” says BrightEdge cofounder and CEO Jim Yu. “There were consultants and scripts you would use, but it took the introduction of enterprise-class platforms to bring it to the mass market…. The value of the channel is very clear, but the gap is a single platform for companies to leverage. ”

Comparing search engine optimization ROI with pay-per-click? Email marketing? On the same page? That’s pure fantasy!

Well BrightEdge says it’s possible. A month and a half after catapulting its SEO management software into the public realm, BrightEdge has souped up the platform with Connect, which allows clients to integrate web analytic tools.

BrightEdge are on a mission to simplify how chief marketing officer's (CMO) connect with their audiences and make it possible to effectively manage SEO activities based on ROI. This week, BrightEdge launched a new feature called BrightEdge Connect for their platform which enables their SEO platform to plug into enterprise web analytics platforms such as Webtrends Update August 5th, 4:31pm EST: and partially into Adobe/Omniture and Coremetrics).

San Mateo, CA-based BrightEdge is today taking the wraps of its enterprise-class, on-demand SEO platform, after hammering on it for the past couple of years along with some early adopting key customers such as MySpace, Symantec and VMware.

Jim Yu, founder and CEO of enterprise-class SEO platform BrightEdge (which launched as the company emerged from stealth mode last summer) sits down at the discussion table.

Enterprise SEO platform BrightEdge announced Thursday morning that it’s expanding its platform globally to give customers a new international reach. Using the new platform, which presumably adapts to different search algorithms among various regions across the globe, companies and brands can now manage their rank in search properties across various countries and markets.

It only took them six months to go global: BrightEdge, which introduced its SEO platform in June 2010, has enabled its software to reach nearly every market worldwide. The updated platform will allow SEO professionals to manage their organic search rank on search properties in a multitude of locales.

San Mateo, CA-based BrightEdge is taking its enterprise-class, on-demand SEO platform global today. Originally founded in 2007 by former Salesforce.com exec Jim Yu and Lemuel Park, BrightEdge provides online marketers with cloud-based SEO software designed to help them increase revenue from organic search in a measurable way.

JC Penney gets put in purgatory at Google for link farming. AT&T, Siemens and others are buying SEO links on Forbes and get busted. Employees of these brands may or may not have known exactly what was going on. But I’m guessing more than a few execs were unpleasantly surprised by the news.

BrightEdge is integrating social signals into its enterprise-class SEO platform to identify prime social opportunities as well as social media strategies that positively effect organic search rankings.